Evandro Oliveira

University of Beira Interior | UBI · LabCom

: A área da Comunicação Estratégica tem crescido nos últimos anos, dando origem a diversos programas de formação em instituições do ensino superior Portuguesas, incluindo mestrados e programas doutorais. Esta crescente importância científica do campo, que integra o estudo da comunicação como uma prática social em contextos estratégicos e organizaci...

Quais são as principais tendências no desenvolvimento do exercício da gestão de comunicação em Portugal? Qual a sua importância nas organizações e quais as questões mais relevantes? Partindo da análise dos resultados do European Communication Monitor 2013, o maior estudo mundial acerca do futuro da Comunicação Estratégica, apresentaremos neste trab...

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sec...

This article analyses some socio-communicative aspects and implications of the hashtagged movement Fridays For Future on Twitter, which has a capacity for mobilization that extends beyond that of any previous non-governmental organization (NGO). It considers how the movement is organised and also the strategic communication dimension of Twitter act...

The declining informal collaboration corresponds to less civic engagement, political equity, solidarity, trust, and tolerance as well as associational life. In 2020, a case study of two NPOs revealed that one was adopting a strong entrepreneurial orientation, while the other integrated the traditional community orientation with more professionaliza...

In this chapter, I will start by framing the definition of communication in the socio-political context and the many dimensions of that definition. Afterwards, I will introduce the four paradigms that have studied communication in the last decades and describe their core elements and theories based on a sociology of science proposal for analyzing t...

One component of the methodology in the present work is an empirical research block, looking for empirical grounding of the ITNC. These efforts serve the goal of answering the research question “How can NGO communication be distinguished?”. In this chapter, I will start by first analyzing the data of the quantitative and qualitative studies separat...

Organizations in a society cannot be understood without recognizing the context and without the help of social thought. I refer not only to cultural comprehension, but also to an understanding of the main features of a certain period of society through the lens of social theories. This feeds my inquiry into what NGO organizational forms are (RQ1) i...

Strategic Communication in NGOs is a very recent field of study that was hidden behind the need to understand the differences of those organizational forms (RQ) in order to go further: from ontogenesis to strategic communication and to communication management thereafter. These paths have made it possible to outline the Instigatory Theory of NGO Co...

In this chapter, I advance the elements of the instigatory theory of NGO communication (ITNC). I present this proposal based on the theorization process of collected ontological principles (OPs). Using this method of theory building, it is intended for the elements of NGOs and their features gathered from various perspectives to be the guiding line...

If we focus on the condition sine qua non for the existence of a non-governmental organization, we easily come to the logical deduction that without one distinctive part of the term, government, we cannot outline the scope of this organizational form. This has created a need to look into classical forms of government or governance structures and se...

This research interpretative approach with an extend theoretical part in terms of method does not exclude the need for an empirical part with the aim of checking and correcting the proposed models, according to the organizational management practices in international NGOs. This mirrors the proposal by Lessard-Hébert, Boutin, & Goyette (1997) to cat...

In a post-modern context, the terms civil society and public sphere go hand in hand. The former can be traced back to the Aristotelian concept of koinonía politike that was after translated into the Latin version as societas civilis (Hallberg & Wittrock, 2006, p. 29). After following its own road with political philosophers, historians and other so...

Purpose To introduce a theoretical frame regarding the meaning of legitimacy as an intangible asset of the public sector; to test a way of operationalizing legitimacy typologies that allows exploring and comparing how citizens from two countries evaluate the legitimacy of public policies; to suggest implications for governments’ legitimacy-buildin...

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed...

Organisationen und ihr Handeln stehen in einem ständigen Evaluierungsund Beurteilungsprozess durch ihre Umwelt. Aber wer legitimiert eigentlich Organisationen die ein per se öffentliches Interesse vertreten? Wie erwerben und verteidigen Organisationen wie Nichtregierungsorganisationen (NGOs) oder Kirchen Legitimität durch Kommunikation? Ausgehend v...

Organisations and their actions are always on an ongoing judging collective process from the society. Governmental legitimacy in democratic societies is warranted to governments through elections, making sure that they are chosen to represent the public interest. However, in case of NGOs and churches – organisations that act in the public interest...

Communication in the public sphere as well as within organisational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development , partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performe...

Para entender o crescimento das relações públicas, no mundo contemporâneo, precisamos mais do que senso comum: Na sociedade, bem como na natureza, é a investigação científica que fornece respostas baseadas em evidências. Este livro em Português é uma contribuição importante para o nosso corpo global de conhecimento. Professor Doutor Dejan Vercic (H...

As the worldwide growth of social media usage and institutionalization by organizations rise worldwide little is known about the degree of professionalization that has occurred. By comparing data between two asynchronous countries this research project offers insights into its strategic usage as well as discovering an interesting dynamic between ac...

A suposição de que as organizações são desenvolvidas através de processos de comunicação, coloca a comunicação como elemento fundamental na constituição das organizações. Impõe-se, neste contexto, uma reflexão sobre as seguintes questões: Como é que se processa a constituição das organizações através da comunicação? Como é possível algo tão volátil...

Enquanto a discussão distintiva entre a Comunicação Organizacional e Relações Públicas é levantada, postulamos que esses dois paradigmas são parte do que consideramos ser a pré-ciência da Comunicação Estratégica e que a reflexão necessita de ser alargada aos demais paradigmas de estudo da comunicação em contextos organizacionais. Partindo da reflex...

1. Research Objectives The paper focuses on strategic governmental communication in the Euro crises and its impact on the media discourse of European states. It is questioned, if the German government has been able to frame not only the political but also the public discourse in the European Union. The empirical survey thus compares the results of...

A gestão estratégica e integrada da comunicação e o uso de práticas de Comunicação Estratégica são cruciais para conseguir realizar campanhas bem sucedidas e eficazes e atingir as metas de uma organização. Na presente comunicação discute-se as definições, componentes e implicações teóricas da Comunicação Estratégica e integrada que serviram de defi...

Strategic integrated communication management are crucial in making successful and effective campaigns and reaching the goals of an organisation and its campaigns. New societal communication rules and sociological conditions are challenging the professionals for new sets of needs on the relations with the publics and the communication needs of an o...