Eva Lexutt

• PhD
• Substitute Professor at University of Hagen

Purpose This study examine how provider- and customer-related factors interact to influence servitization success. It adopts the transaction cost theory along with a configurational approach and hypothesizes that different configurations of five key conditions—service offering, specific investments, perceived customer opportunism, willingness for i...

Much servitization research is ambiguous regarding its conceptualization of servitization success and the results are often inconclusive or even contradictory. The present study argues that this is because servitization success is understood best as a multidimensional, causally complex phenomenon, and adopts a configurational approach. The purpose...

Purpose: The purpose of this study is to examine the interplay between provider-and customer-related servitization success factors from a configurational perspective, hypothesizing that different configurations of customer characteristics, the type of service offering, and specific investments of the provider lead to servitization success. Design/M...

Purpose: The purpose of this study is to demonstrate the configurational nature of servitization success, hypothesizing that different configurations of factors can lead to the same result, assuming complex causality between conditions and outcome. Design/Methodology/Approach: We use fuzzy set Qualitative Comparative Analysis (fsQCA) and analyse da...

Servitization, or service-transition, describes “the increased offering of fuller market packages or bundles of customer focused combinations of goods, services, support, self-service and knowledge in order to add value to core product offerings” (Vandermewe and Rada 1988, p. 316). Such a change in orientation does not come without pitfalls; resear...