Eugenio Demartini

Eugenio Demartini
University of Milan | UNIMI · Department of Health, Animal Science and Food Safety VESPA

Ph.D.

About

49
Publications
12,675
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
508
Citations
Introduction
Graduated in Food Sciences and Technologies at the University of Milan, I'm interested in quantitative Marketing Research with keen eye on consumers' perception and choice of food.

Publications

Publications (49)
Article
Individuals perceive organic food as being healthier and containing fewer calories than conventional foods. We provide an alternative way to investigate this organic halo effect using a mirrored method to Choice Experiments applied to healthiness judgments. In an experimental study (N = 415), we examined whether healthiness judgments toward a 200g...
Article
Full-text available
Periurban farming systems are characterized by the need to adapt the farming practices coping with a modified natural and social environment. Questions are thus posed on the efficient use of the inputs. The purpose of this study is to estimate the technical efficiency and the productivity of periurban farms. To do so, the study employs a data envel...
Article
Full-text available
To ensure the sustainable development of mountain livestock farming, the adequate remuneration of high-quality dairy products is fundamental. In this sense, communication strategies aimed at promoting mountain products and ensure better positioning and higher market prices are fundamental. The present research seeks to expand the literature regardi...
Article
Smart farming technologies, such as information and communication technologies, can provide many advantages for farm management. Nevertheless, their diffusion is still limited, especially in mountainous areas. For this reason and considering the crucial role of mountain farming, public policies have begun to increasingly support innovation practice...
Article
Full-text available
For the economic sectors, the need to address the challenges posed by natural disasters due to climate change is an outstanding issue. To date, according to the European Commission (2019), there is still a gap in the estimation of the costs of flood in all European countries and the direct impact that these floods have on agricultural activities. M...
Article
Much of the so-called ‘wild’ or ‘game’ meat bought these days is actually farmed (not hunted), and current legislation does not require marketers to reveal the production method. What would consumers make of this distinction if they knew? We explore the roles of objective and subjective prior knowledge in determining consumer preferences for wild b...
Article
Full-text available
In this paper, we investigate the short-term and long-term effects of the COVID-19 emergency on consumers’ decision of changing dietary habit. We used a certified dataset reporting information about 456 Italian consumers during the lockdown in the first wave of the pandemic emergency (April 2020). The survey collected data about changes in food pur...
Article
Full-text available
The growing body of literature concerning the hunted wild game meat (HWGM) supply chain is mainly focused on the final consumer, while little is known about upstream production processes. Even though the hunter plays a central role here, it is not well understood how hunters themselves perceive their role in the various phases of the production pro...
Article
Full-text available
Innovation processes includes social and communicative elements. The role of innovative technology for the development of farming systems is investigated in literature, but only a few studies deal with the influence of networks on the adoption of technologies by farmers. The aim of this paper is to verify if the adoption of smartphones for professi...
Article
Full-text available
Even though the European Union has imposed a mandatory labeling system for conventional meats, there is no mandatory labelling scheme for the so called 'minor meats'-such as hunted wild game meat (HWGM). Thus, some European countries have implemented voluntary labelling programs certificating the origin of wild game meat. This study uses a discrete...
Article
Although the research of innovative and sustainable environmental alternatives to meat consumption is increasing, little attention has been given to hunting activity, which has traditionally provisioned food products from wild animals. Given this gap, the present study aims to quantify the environmental impacts of wild red deer culling (Cervus elap...
Article
This contribution investigates the role of food product attributes on consumer choices focusing on different production processes, labeled as ‘traditional’ or ‘industrial’. More specifically, we aim at documenting a novel halo (positive) effect of the Tradition label versus a horn (negative) effect of the Industrial label on the implicit and explic...
Article
Full-text available
The aim of the present research is to propose a new, quick and objective method for the certification of hunted and/or culled wild game meat quality and to monitor its origin and the hunting practices adopted by hunters. The expected deliverable is a new labelling scheme for Italian hunted wild game meat that will guarantee high quality and safety...
Article
Recent years have seen a notable increase in the popularity of hunted wild game meat (HWGM) among consumers. This has led to a growing number of emerging markets for HWGM in many developed countries, including Europe. However, expansion of these markets is often hampered by the lack of a professional supply chain. The profitability of a supply chai...
Article
Modern consumers are increasingly asking for sustainability in food production. However, in real life, they may be skeptical about novel food technology and refuse to buy innovative products. Providing positive information about the innovations may reduce consumers’ skepticism and incentivize firms R&D activity. Accordingly, this paper aims to test...
Article
Full-text available
The paper explores the (mis)perceptions related to local food to identify potential halo effects. It also investigates whether product beliefs relate to the food category itself or to its perceived attributes. 133 students answered a questionnaire regarding four cheeses labelled as local, conventional, organic, or PDO. Results show that local claim...
Article
Individual attitudes, both implicit and explicit, have been identified as one of the multiple drivers of consumer behaviors, including food-related ones. Building on such evidence, in this contribution we seek at increasing implicit and explicit consumer attitudes towards a healthy food, comparing the effectiveness of two different treatments. The...
Article
This study aims to analyse consumer preferences for red deer meat (RDM) (Cervus elaphus) by conducting a case study in northern Italy. This analysis considers how the attitudes of consumers towards wild game meat and hunting might influence such preferences. This goal is achieved by combining the results of a k-means clustering analysis of the atti...
Article
Full-text available
Although in recent decades, meat from hunted wild ungulates has shown interesting results in terms of market opportunities, the scientific literature is still lacking in economic studies concerning the estimation of the meat’s value for involved stakeholders. We present an analysis of the evolution of price in the local red deer meat supply chain....
Article
Full-text available
Indicator-based tools are widely used for the assessment of farm sustainability, but analysts still face methodological and conceptual issues, including data availability, the complexity of the concept of sustainability and the heterogeneity of agricultural systems. This study contributes to this debate through the illustration of a procedure for f...
Article
Full-text available
Recentemente è aumentata la competizione nell’uso dei terreni agricoli per la produzione di alimenti, mangimi e agro-energie. Questa analisi trova degli effetti non lineari della produzione di biogas sui prezzi d’affitto della terra, da cui discende che sistemi di incentivo differenziati per dimensioni degli impianti ne potrebbero migliorare la sos...
Article
Full-text available
Local production supports the economies of place and increasingly makes sense as the citizen-consumers increase in number and awareness. Nonetheless, despite the value of the short supply chains, some researchers have reacted sceptically to the irrational optimism around this sales structure. A close relationship with consumers does not imply more...
Article
Full-text available
The present paper aims at being a contribute for those need to assess the sustainability of farms, exposing the procedure followed for the construction of 4Agro, an application for the evaluation of farms of the South Milan Agricoltural Park, Italy. The survey started from the review of 5 methodologies (IDEA, RISE, SAFE. SOSTARE and MOTIFS) and hig...
Article
Full-text available
In the last decades, Italian populations of large wild ungulates increased. Management and containment strategies have been proposed aimed at preventing overpopulation, with a consequent increase of culling and availability of game meat. The present research focuses on the opportunities and limitations associated with the creation of a supply chain...
Article
Full-text available
The present research proposes a model for the assessment of the social pillar of sustainability at the farm scale. Contrary to what is available for the environmental and economic pillars, there is a considerable lack of exhaustive approaches able to evaluate the social dimension of sustainability in rural areas. Thus, the idea was to create a mean...
Article
Full-text available
The paper aims at isolating factors affecting farmland rents and estimating their effect using hedonic pricing model. Unlike the majority or similar analysis, based on Census aggregated data or surveys, we used a sample of micro-data based on land rent contracts signed in the Province of Mantova over the period 2010-2014, matched with other territo...
Article
Full-text available
In the last decade, increased environmental awareness has prompted the adoption of incentives for exploiting renewable energy sources. Among these, biogas production has received a certain attention in developed countries. Nonetheless, the subsidies provided have posed the problem of an activity (the production of bioenergy) that engages in direct...
Conference Paper
Full-text available
Poster prepared for presentation at the 149th EAAE Seminar 'Structural change in agri-food chains: new relations between farm sector, food industry and retail sector'
Patent
Full-text available
JEM 1.0 is an Arduino shield for 8 channels EEG (Electroencephalogram) firstly developed by Jacopo Oldani, Eugenio Demartini and Martino Migliavacca @YATTA! Makerspace in Milan. Niccolo' Leali contributed with the team during the test activity of the shield. The project has free access @ https://github.com/eugeniodemartini/JEM-Project The project...
Article
Full-text available
Despite the population of wild ungulates is rapidly growing (Ramanzin et al., 2010) and the Italian production has the predisposition to the high quality food, there is no food supply chain for hunted game in the Italian territory. Consequently, the customers’ demand is met by relevant amount of imported meat from other nearby markets. With the pur...
Article
Full-text available
The present research contributes to the literature proposing a new model for the assessment of environmental sustainability of agricultural activities at the farm scale and discussing some relevant points related to the process of selection and weighting of the indicators. The framework is based on a set of 18 indicators that evaluate 5 main enviro...
Article
Full-text available
This study investigates potential areas for research and development in the feed sectors in Italy and Serbia. A questionnaire was submitted to 113 feed companies, 37% of these answered. Frequency statistics, data graphs and Simple Correspondence Analysis was obtained. Results indicated that 7% of responders in Italy and 47% of Serbia have not plann...
Chapter
Full-text available
The term “sustainability” raised more and more popularity since the definition given in 1987 by Brundtland Commission. Some reflections are presented about its success with particular reference to the agricultural systems starting from the consideration that despite sustainability being a well-working concept, its definition is so wide and its goal...
Conference Paper
Full-text available
The more consumers’ needs evolve, the more food market’s stakeholders require information in order to make rational choices responding to consumption changes. In the present research the perception of well-established and niche food products is discussed. Five macro-categories of food have been considered: national brands, private labels, organic p...
Article
Full-text available
Authors suppose the amounts of fraudulent seafood sales reported in recent years to be somehow correlated to the problems of Italian commercial fish-naming policy. However, given the lack of data and studies, the work has an exploratory nature focusing on three main issues: the seafood labeling policy framework, the evolution of lists of fish speci...
Article
Full-text available
The paper intends to point out the characteristics of modern consumers' behavior and perception towards small pelagic fish and the knowledge of the product in terms of its nutritional elements, target market, structure of processing and marketing elements in order to evaluate types and quality of information available along the supply chain. The st...
Article
Full-text available
The growing global demand for energy needs the Countries to find optimal sources of renewable energy. These include biofuels for transport, whose sustainability has attracted quite a few threads from the beginning. The front of the pessimists became stronger at the outbreak of World Food Crisis 2007/2008, but, as technologies for biofuels productio...
Article
Full-text available
Know how consumer chooses and perceives different seafood in the market is a fundamental information to develop appropriate marketing strategies and, in case, to draw plans in favour of fisheries operators. This work is aimed at revealing consumer perception of some attributes related to a particular fish group called "blue-fish". Survey’s target h...
Article
Full-text available
http://agriregionieuropa.univpm.it/content/article/31/26/evoluzione-delle-politiche-di-tutela-della-biodiversita-zootecnica-italiana
Article
Full-text available
The increasing attention of consumer to the issue of food safety has led European Union to regard the achievement of high standards of security and quality as a strategic priority for the agrifood system. The whole chain of production is therefore called for a careful and continuous innovation that grants, in addition to commercial needs, respect t...
Article
Full-text available
Global and national fish sector trends require Italian operators to implement new marketing strategies for their production to evade foreign competition and exploit the Italian agro-food system synergies. This survey analyses customer purchase attitudes, especially towards farm-raised fish through a hierarchical clustering analysis performed on 300...

Questions

Question (1)
Question
I'm looking for relevant papers (a review would be greatful) in regard to small farms participation to supply chains. I'm interested in structural problems, such as transaction costs and/or food safety and quality magement, and marketing opportunities, products' design and customer satisfaction.

Network

Cited By

Projects

Projects (5)
Project
The Spring School in Economic Psychology "Discrete Choice Experiments and Psychometrics – Theory, Methods and Applications" is a cross-disciplinary course in economics and psychology for consumer studies based on a learning-by-doing approach.
Project
The summer school "Experimental Auctions: Theory and Applications in Food Marketing and Consumer Preferences Analysis" is aimed at learning the fundamentals and the recent advances of experimental auctions. It will provide the appropriate techniques to construct an experimental design, with software applications and workshops regarding specific problems in the fields of food market valuation. It will also provide the appropriate knowledge of the models used in the experimental auction literature for the data analysis. Results interpretation and policy implications will be also discussed. The course is taught by Rodolfo M. Nayga, Andreas Drichoutis, and Maurizio Canavari. https://experimentalauctions.jimdo.com