Euehun Lee

Korea Advanced Institute of Science and Technology | KAIST · Department of Business and Technology Management

Fitness application service providers are offering rewards, such as points to users as incentives for service use. However, it is questionable whether this reward offering is an effective measure for persuading consumers to use fitness applications continuously. This study examines how reward affects continued use of fitness applications. An online...

This study aims to analyze the concept of companion robots for older adults from the perspective of nursing. This study employed a concept analysis. The literature from July 2011 to June 2021 was sought from databases using specific keywords. Any quantitative or qualitative study published in English or Korean focusing on companion robots for older...

Purpose This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS. Design/methodology/approach Data were collected through an online questionnaire to understand m-SNS usage from 358 pe...

Considering the weak role of public health insurance in South Korea, this study identified the impact of older consumers’ coping resources such as income and education, well-being (e. g., successful aging and quality of life), and psychological and economic aspects affecting potential stressors on their purchasing of private health insurance (PHI)...

Purpose The purpose of this study is to advance the understanding of consumer innovativeness during aging. This study explores why older consumers have decreased innovativeness and how awareness of age-related change affects the adoption of innovation. Design/methodology/approach A survey was conducted on 200 older consumers aged 50 and older to i...

The objective of this research is to examine the factors that promote the onset and continuity of preventive health-care behaviors over the course of one’s life. Using the life course paradigm as an overarching conceptual framework, hypotheses are developed that relate to the role of life events that trigger processes responsible for the initiation...

Purpose The purpose of this study is to explore the antecedents and effects of environmental management (EM) and its related factors on firm performance from the perspective of small and medium-sized enterprises (SMEs). Most previous studies have focused on determining the effects of environmental efforts on environmental performance. This study ai...

The number of older people in South Korea is growing dramatically, and the socio-psychological needs of these people have begun to change from those of elderly people in the previous Confucian culture. The anti-aging industry is popular among older South Korean consumers, and the Korean mass media have begun to broadcast new images of older people....

We propose mobile service consumption values based on a multi-dimensional value perspective by conducting an exploratory mixed-method design, including focus group interviews and face-to-face intercept surveys. We explored six dimensions of mobile service consumption values: convenience, effectiveness, enjoyment, reassurance, information, and epist...

Objective: As smartphone penetration increases and the technology advances, various mobile services have reached the market. mHealth Applications are specifically highlighted for phenomena such as global aging & well-being, but the technology-driven mHealth services have not been successful in the market because consumer needs have not been reflec...

We examined the effects of professional autonomy and group cohesion on the organizational commitment of research and development (R&D) professionals, taking into account the moderating role of job complexity in this relationship. Participants were 264 full-time researchers who each had over 5 years' tenure at an international information technology...

Purpose – The purpose of this paper is to explore the mobile health adoption behaviour of potential adopters and to provide guidelines for mobile health success. This study applied both health behaviour and consumer value research and developed an integrated research model to encourage mobile health adoption. Design/methodology/approach – The auth...

Professional research and development (R&D) organizations typically employ highly educated professionals to work on a range of creative, intellectual projects in their chosen fields. In these organizations, organizational culture and subculture are critical factors connected with project success. This paper explores the existence of subcultures and...

Although hearing loss afflicts millions of adults globally, most of them elderly, a relatively small percentage of them purchase hearing aids, and buyers regularly delay purchase for years. This study provides explanations for the likelihood and timing of the purchase of hearing aids. Data from a large-scale national mail survey of 507 hearing-impa...

The issue of how applicable marketing know‐how is to the Third World and the newly industrialized countries is examined by the authors. The emphasis is on cross national similarities and differences in the use of marketing know‐how by businesses in Hong Kong, Korea and the Philippines. The authors discuss the implications of patterns of marketing a...

Although many studies have been conducted to determine factors that influence Internet adoption and use by older adults, the focus has tended to be on investigating the consumers' intention to adopt the Internet. Although the factors that influence intention to adopt lead to nonusers' initial Internet adoption, they do not guarantee continued and f...

This study develops and empirically tests a framework for mobile social network service (SNS) advertising effectiveness. The study sets the advertising value, attitude towards advertising, and behavioural intentions as the key variables for the assessment of advertising effectiveness. Regarding antecedents of advertising effectiveness, the study id...

In the Chinese telecommunications industry, the penetration rates of mobile telecommunications currently vary by province from less than 40% to over 100%. The purpose of this paper is to suggest a new regional clustering approach of China from the perspective of mobile telecommunications based on the diffusion characteristics of estimated innovatio...

This paper is an empirical study identifying the role of a relationship-specific capability of building capabilities through relationships (CBC) when suppliers put efforts into increasing their perceived market effectiveness by managing the effects of relationship quality. The relationship between relationship quality and effectiveness is mediated...

The purpose of this study is to examine whether outsourcing frontline functions warrants equivalent level of customer-orientated behaviors as provided by a principal organization, and, if not, what the causes of the differences are. A total of 753 frontline workers of a leading South Korean telecommunications company and its partner companies respo...

This paper forecasts 3G mobile subscription in mainland China while incorporating regional disparity. First, using stochastic frontier analysis, this paper tries to measure the relative market potential of 2G mobile service in 31 Chinese provinces. Second, this paper estimates diffusion parameters, including innovation coefficient, imitation coeffi...

Researchers have long recognized the importance of studying consumption activities over time, but they have had inadequate theories and methods for studying consumers over the course of their lives. This paper suggests that the life course paradigm that has been widely used in social sciences could be employed to overcome some limitations of previo...

Video user-created content (video UCC) is currently being spotlighted by business practitioners and researchers. However, little consideration is being made on elderly people’s adoption of this innovative service. This paper highlights this issue of elderly online users and discovers the factors affecting their participation decisions in video UCC...

Marketers and consumer researchers have maintained a long-standing interest in understanding continuities and changes in consumer preferences. The present research attempts to provide explanations for stability and changes in consumption patterns by presenting a theoretical framework according to which the results of previous studies may be recast...

More than 20 years ago, Andreasen suggested the importance of studying life status changes for understanding a consumer’s likelihood of changing his or her preferences, attitudes and behaviours. The present study attempts to further advance this approach by providing a conceptual framework within which future research can be conducted. It also sugg...

Although stress research has received increased attention in the behavioral and social sciences, it has been virtually ignored by marketing and consumer researchers. This paper attempts to advance the concept of stress as a viable construct in consumer studies. A conceptual model is developed based on theory and research, and cross‐sectional and lo...

The study reported in this paper shows that specific life-changing events may represent marketing opportunities for advertisers and marketers to woo customers. A life events-based segmentation model is developed, tested and compared with competing cohort- and age-based models in predicting consumer behaviour. The results suggest that the inclusion...

Asian countries are experiencing demographic, economic, and cultural changes that are altering housing and living arrangements. Many South Korean baby boomers will enter retirement with sufficient financial resources to live independently of their children if they choose to do so. Using a derivation of push-pull and life-course movement models, reg...

Telematics service is a rapidly evolving mobile commerce service in the early stages of its diffusion. This study examines consumer preferences for transport telematics services over time in terms of service features and purchasing time by conjoint analysis and the rate of time preference (RTP) method. Our empirical results prove that an upgraded n...

As economies and societies transform, housing models must be modified to reflect changes in demand. Many Asian countries are experiencing demographic, economic, and cultural changes that are altering housing and living arrangements. Economic development has led to increasing life expectancy, decreasing fertility, better health, higher educational a...

The Republic of Korea is experiencing demographic, economic, and cultural changes that may create demand for seniors housing in the coming decades. The population is rapidly ageing; pension income is becoming more prevalent; and attitudes are changing about co-residence. More people are expressing interest in housing that allows for privacy and ind...

Three types of variable have been used to explain brand preference changes: consumer characteristics, marketing mix factors and situational influences. The study presented in this paper focuses on the relationship between life events experienced by individuals, resultant stress and lifestyle changes and changes in brand preferences. Based on theory...

Retail patronage studies usually attempt to profile and understand loyal customers. This paper presents a study of changes in patronage preferences. Based on theory and research, it is proposed that changes in patronage preferences and development of patronage orientations are the result of life events that serve as markers of life transitions. The...

This study explores what kinds of relationship marketing activities affect relationship quality between customer-contact employees and hotel guests. In addition, this study investigates whether relationship quality influences relationship consequences such as commitment, repeat purchase, and word of mouth. This study will help hotel managers design...

Traditionally, aging Koreans would live with their eldest son’s family. However, urbanization, economic expansion, and changing demographics are contributing to South Koreans considering alternative living arrangements. One possibility is the development of seniors housing, available only on a very limited basis today. This analysis indicates that...

Traditionally, aging Koreans would live with their eldest son’s family. However, urbanization, economic expansion, and changing demographics are contributing to South Koreans considering alternative living arrangements. One possibility is the development of seniors housing, available only on a very limited basis today. This analysis indicates that...

This article addresses the issue of adoption timing in the diffusion of logistics technology. An event history analysis of warehouse automation technologies confirms the conceptual soundness of this relatively new procedure for predicting adoption of logistics technology. Implications for logistics technology research and managerial practice are pr...

The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purcha...

Social scientists, public policy makers, consumer researchers, and marketers have traditionally focused on age-related differences to understand the behavior of older adults. This research focuses on the processes through which adults learn behavioral patterns and norms that characterize behavior in later life. The socialization framework is first...

As the size and diversity of the older segment of our population grows, they will need increased assistance in planning for and choosing appropriate housing from the array of options offered in the marketplace. This national survey of people age 55 and older indicates interest in retirement community housing among all socioeconomic groups, but espe...

Points out that the aging population has captured the attention of marketers, but that many companies are still uncertain as to whether they should, or how they should, go about marketing to the mature market. Highlights some of the key issues marketers are confronted with and discusses reasons for implementation of certain strategies. Concludes th...