Etimbuk Idiong

• PhD Student at University of Uyo

The study examined the level of familiarity with, extent of utilising and the impact of AI-based tools on the academic performance of undergraduate students at Ritman University. The theoretical underpinning for this study was the diffusion of innovation theory. This study adopted the quantitative research design using the survey research method. T...

The researchers examined the perception of newspaper readers in Uyo about science and technology reports in Nigerian newspapers. The social responsibility theory and the agenda-seting theory were the theoretical frameworks of this study.The researchers adopted the quantitative research method using a survey. The population comprised residents of Uy...

Using content analysis, the researchers investigated Pioneer Newspaper's coverage of news stories about women during COVID-19 from September 1st to November 31st, 2020 to assess whether there was a significant presence of women in news stories by Pioneer Newspaper. The researchers argue that the level of coverage given to women during COVID-19 was...

During the 2019 governorship elections in Akwa Ibom State, political parties and their candidates filled the media with a lot of information on their visions and agenda in order to gain the goodwill of the people especially during the polls. They believed that whereas people may already have their preferred party or candidates, it is possible that...

This study investigated the relationship between television viewing and social interaction among families in Uyo metropolitan area. It sought to ascertain whether viewing television was associated with teens and young adults' lost of interest for face-to-face communication with family using Zee World as the channel under study. The study used the t...