Estela M. Díaz

Estela M. Díaz
Universidad Pontificia Comillas | UPCO · Department of Business Management

PhD. -- Associate Professor at Comillas Pontificia University

About

51
Publications
23,130
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
116
Citations
Introduction
ethical consumption; animal-human relationships; food & food ethics; new social movements; gender; identity & subjectification; eudaimonia & economy of happiness; theories of power; transformative learning; socionomic; diffusion of innovation theory; social innovations; transitions, sustainability & CSR.
Additional affiliations
May 2017 - May 2020
Universities, Research Centers, Research Institutes
Position
  • I am currently looking for a research position
Description
  • I am currently looking for a research position at Universities, Research Institutes o Research Centers preferible located in Spain, UK, Belgium, Netherlands or Germany.
May 2017 - May 2017
Universidad Pontificia Comillas
Position
  • PhD
November 2015 - present
INCSSV- International Network for Cultural and Social Studies on Vegetarianism and Veganism
Position
  • ECSSV - Regional Editor (Spain)
Description
  • INCSSV - International Network for Cultural and Social Studies on Vegetarianism and Veganism is coordinated by the Fewd / University of Vienna project Vegstudies.net, online at vegstudies.univie.ac.at

Publications

Publications (51)
Article
The present study used relational and predictive approaches to build on past literature examining humanlike animal attributes. From the relational approach, it examined how five humanlike attributes ascribed to animals (Attributes Questionnaire) relate to one another and to attitudes toward 21 uses of animals (Attitudes Toward the Use of Animals Sc...
Article
Full-text available
There is evidence that relationships between humans and non-human animals are gender sensitive. However, the impact of gender in decision-making related to our interactions with animals have been largely neglected in research. The aim of this article is to investigate the influences of gender in the intention of adopting ethical veganism under the...
Article
Full-text available
Although research in marketing and consumer behavior has tried to portray sustainable consumers in many different ways, a clear, consistent, and granular identification of these consumers is still not available due to the complexity of sustainable consumption. This study adopts personas as a way to better explain and understand the holistic nature...
Conference Paper
Full-text available
Humans and animals have a long history together and this symbiotic relationship is essential to understand who and what we are. Given that most, if not all, of our history with animals has unfolded under frameworks of domination and exploitation; we propose to explore alternatives, inclusive frameworks that may benefit future generations of all sen...
Chapter
Teaching and learning capacities to deal with socio-ecological crises involves training learners’ awareness and critical examination of (their own and) dominant logics and worldviews. However, education institutions, also embedded in those logics, tend to follow a paradigm of education mainly oriented by knowledge-acquisition and by the demands of...
Article
Full-text available
Carbon labels are considered a fundamental tool for reducing emissions associated with grocery products. Although the prior literature has shown that both limited motivation and understanding of carbon labels explain the effectiveness of carbon labels, knowledge regarding how to improve the label design to increase noticeability is limited. Given t...
Chapter
The present case study focuses on the analysis of the social marketing strategies adopted by Veganuary, a non-profit organization that encourages people worldwide to try vegan diet for January and beyond, through a 31-day pledge. Veganuary is probably one of the most significant vegan campaigns in the world, having enlisted more than 900,000 people...
Conference Paper
The omnivorous diets have several negative impacts on public health, environment sustainability and animal welfare. Switching to more responsible consumption choices such as vegan, vegetarian or plant-based (veg*an) are healthier, sustainable, and ethical dietary alternatives. There is a growing interest in studying veg*anism and veg*an diets. Howe...
Conference Paper
Full-text available
The omnivorous diets have several negative impacts on public health, environment sustainability and animal welfare. Switching to more responsible consumption choices such as vegan, vegetarian or plant- based (veg*an) are healthier, sustainable, and ethical dietary alternatives. There is a growing interest in studying veg*anism and veg*an diets. How...
Conference Paper
Full-text available
Vegan diet is gaining more attention from academics, professionals, public policies, activists, and individual consumers. However, further research is needed to have a better understanding of this food practice. Drawing on Transtheoretical Model (TM) and Precaution Adoption Process Model (PAPM) models, this paper proposes a conceptual framework reg...
Preprint
The omnivorous diets have several negative impacts on public health, environment sustainability and animal welfare. Switching to more responsible consumption choices such as vegan, vegetarian or plant-based (veg*an) are healthier, sustainable, and ethical dietary alternatives. There is a growing interest in studying veg*anism and veg*an diets. Howe...
Technical Report
Full-text available
Este informe recoge los resultados de un proyecto piloto que incluía el cálculo de la huella de carbono de algunos productos alimenticios y su etiquetado, de cara a analizar los condicionantes de la comunicación de este concepto a los consumidores. El proyecto se desarrolló entre enero de 2017 y mayo de 2018, con tres productos de consumo básico, s...
Conference Paper
Full-text available
Se presenta un resumen de un proyecto piloto para calcular la huella de carbono de algunos productos alimenticios y analizar los condicionantes de su comunicación a los consumidores. El ejercicio se ha realizado con tres productos de consumo básico, mediante el cálculo del ciclo de vida. Las diversas versiones del etiquetado se han ensayado con un...
Conference Paper
Full-text available
Virtue ethics and strengths of character provide an appropriate framework to help students to better understand themselves, to challenge their own assumptions, and to acquire new perspectives. This work serves to ground and to practice emancipatory and transformative views of the education for common good, that is required to deal with the wicked p...
Article
Full-text available
There is evidence that relationships between humans and non-human animals are gender sensitive. However, the impact of gender in decision-making related to our interactions with animals have been largely neglected in research. The aim of this article is to investigate the influences of gender in the intention of adopting ethical veganism under the...
Article
Attitudes towards nonhuman animals remain an interesting area of study, especially in non-English-speaking countries in which little research has been conducted. The present paper examines the attitudes of Spanish university students (n = 481) towards 21 nonhuman animal uses and practices as well as attitudes towards human-animal similarities. To d...
Conference Paper
Full-text available
The aim of this paper is to build on the literature on ethical consumption from the lens of the theories of innovation, and specifically, from diffusion theory. First, key concepts regarding those theories are given. Second, ethical-veganism (hereafter, veganism) is used as a case study to show how the second-curve model offers an opportunity to re...
Presentation
Full-text available
The aim of this paper is to build on the literature on ethical consumption from the lens of the theories of innovation, and specifically, from diffusion theory. First, key concepts regarding those theories are given. Second, ethical-veganism (hereafter, veganism) is used as a case study to show how the second-curve model offers an opportunity to re...
Article
Full-text available
Little work has been done on understanding the ways in which resistant consumers interpret the causes and responsible agents for structures of domination. Drawing on collective action frames, we examine how a consumer resistance movement defines both its antagonists (adversarial framing) and its advocacy strategies for response (prognostic framing)...
Research
Full-text available
Trabajo Final Master Universitario en Sostenibilidad y Responsabilidad Social Corporativa. (UNED & UJI). 2010. El objetivo principal de este estudio ha sido identificar el perfil del vegano/a activista abolicionista de protección animal en España y acercarnos a los distintos perfiles que existen en el Movimiento Animalista en este país. A través de...
Article
Full-text available
This paper aims to explain why responsible consumers develop favorable attitudes towards responsible consumption. More specifically, the main purpose of this paper is to explain that role that biography or life experiences play in the formation of the ethical obligation and subsequent responsible consumption-related actions. This paper used a quali...

Questions

Question (1)
Question
Hello there. I am using PLS-MGA (SMARTPLS 3.0) to conduct gender-differences on my study. MGA indicates path significant differences between women and men but how can I compare the R2 across the groups? Given that MGA does not provide direct results of the comparison between R2 and knowing that my data does not meet the normality assumption, may I use Welch-Satterthwait test as a proxy?
Thank you! 

Network

Cited By

Projects

Projects (9)
Project
This project will offer scanning and thinking services for strategic decision-making and planning for decision-makers regarding Sustainable Meat Consumption (hereafter, SMC). Specifically, the overarching goals are two-fold. First, to develop a deeper understanding about consumers’ decision-making processes involved in sustainable food consumption (Vermeir & Verbeke, 2006), Sustainable Meat Consumption (hereafter, SMC), by adopting both psycho-sociological and systemic perspectives (The SMC Radar and The SMC Barometer). Second, offer relevant tools for the strategic formulation and development of future interventions as well as of future European policy intervention regarding SMC (The SMC Index). *In this project the SMC concept may include: meat (non) consumption, meat reduction, plant-based diets/choices, meat substitute, and anti-consumption practices, as well as, adoption and maintenance of those practices/positions.
Project
Drawing on the Transtheoretical Model (TM), extended by the Precaution Adoption Process Model (PAPM), this study attempts to understand consumers’ dietary behavioural change through their progress of Following Vegan Diet (FVD). Specifically, this research project has four aims: (1) to understand, summarize and categorize the previous research on FVD in consumer behavior literature; (2) to conceptualize the consumers' stages of dietary change in their progress of FVD; (3) to explore how consumers progress into FVD based on the aforementioned conceptual framework, and (4) to assess the applicability of the proposed framework.