Erne Suzila Kassim

• PhD (Information Technology)
• Professor (Associate) at MARA University of Technology

Purpose This study aims to examine a proposed model concerning customer loyalty towards halal mart, specifically by identifying the influence of the components of corporate social responsibility on perceived service attitude and quality; secondly, to analyse the effect of perceived service quality and satisfaction on the reputation of halal mart, a...

This study investigates the factors driving academics' innovative work behavior (IWB) in Malaysian Higher Education Institutions (HEIs), focusing on individual innovation capability, psychological empowerment, and knowledge sharing. The respondents comprised 382 academics from 24 Malaysian universities listed in the QS World Ranking 2023, selected...

Purpose The purpose of this study is to develop and assess the effects of unified theory of acceptance and use of technology (UTAUT 2) constructs – effort expectancy (EE), social influence (SI) and hedonic motivation (HM) – on behavioural intention (BI), as well as the impact of innovation resistance theory (IRT) constructs – usage barrier (UB) and...

The increasing prevalence of digitalization, competitive markets, quick environmental changes, and the imperative of organizational sustainability have necessitated business organizations to adopt innovative practices. Hence, all organizations must foster a culture of innovative work behavior among their employees to ensure the organization's ongoi...

The COVID-19 pandemic has had severe repercussions on individuals' lives, with particularly detrimental effects on those from economically disadvantaged backgrounds. The quality of life and overall well-being of this vulnerable demographic have been profoundly shaken. In the context of increasing research segmentation based on specific population p...

One of the challenges in halal is the acceptance among non-Muslims of the values, due to their lack of appreciation in understanding its concept. Media bias, culture, personal beliefs, racism and Islamophobia are some of the common causes. Past studies concluded that the concept of misjudgment could be realigned to a positive attitude by providing...

Digital technology has the potential to enhance the tourist experience, particularly in the context of ecotourism. This study aims to investigate tourists' acceptance of digital technology for ecotourism activities using the technology acceptance model (TAM) and to assess their future usage intentions. The motivation behind this research stems from...

Purpose The main objective of this research is to investigate the factors that influence consumer purchase decisions for halal products before and during the COVID-19 pandemic, based on the Engel-Kollat-Blackwell (EKB) theory. Design/methodology/approach The research was conducted as a survey. The influencing factors were determined based on the g...

The study was conducted to explore and understand factors that determine consumers' intention to recycle e-waste from the lens of the Theory of Planned Behavior (TPB) and Behavioral Reasoning Theory (BRT). A cross-sectional survey was designed and data was collected from 339 respondents who used an extensive number of electronic devices. The findin...

The study was conducted to examine the linkage between ILP acceptance and policing effectiveness, and to examine the relationships between organizational change, innovative behavior and knowledge sharing practices. Using the quantitative approach, data was collected through a survey from 400 police officers in Abu Dhabi Police (ADP). The data was a...

In Malaysia, social innovation programs are fully supported by the government. However, reports and findings on the related matter have yet to be comprehensively collected due to the current interest. Therefore, the aim of this paper was to provide a better insight and understanding on how social innovation projects could assist in achieving the SD...

The aim of this study is to identify and appraise literatures on relationships between financial well-being and mental health. Conducting a systematic review on what is available from the literature is fundamental as a mean for keeping track of the study progress and synthesizing the emerging setting. The search was performed using related keywords...

The aim of this study is to identify and appraise existing relationship between Financial well-being and mental health. Despite abundance of studies on financial wellbeing and mental health, efforts to systematically review this study are still lacking. This article attempts to fill the gap in understanding and identifies the variables that influen...

Digital technologies have become powerful tools in today society in many aspects. However, without proper knowledge and guidance, youth is being challenged with potential hazards of cybercrimes. Hence, the purpose of this study was to compare who is at a greater risk of cybercrimes, and to assess whether there is a significant difference in the dig...

This research was conducted during the COVID 19 pandemic to determine if there is a significant difference in the wellbeing of the lower-income group university students between (1) males and females and (2) urban and rural origin. A quantitative non-experimental comparative study was adopted, and data was collected via an online survey using a con...

This study seeks to explore the critical success factors of education for sustainable development. As the world has realized a move towards sustainability is inevitable, sustainable development (SD) was adopted and headed by the United Nations. To embed the concept of sustainable development in the minds of young people who will be the future gener...

The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine th...

Digital technologies have become powerful tools in today society in many aspects. However, without proper knowledge and guidance, youth is being challenged with potential hazards of cybercrimes. Hence, the purpose of this study was to compare who is at a greater risk of cybercrimes, and to assess whether there is a significant difference in the dig...

Micro-entrepreneurship (ME) plays an important role in the country’s economic development in generating urban informal economy. Street market business can be classified as micro-entrepreneurship which in most cases the business has no employees besides the owner. High levels of unemployment and economic crisis led to the increasing number of street...

This study aims at exploring the psychological determinants that influence job search intention among fresh graduates. Digital innovations have changed the employment landscape that allows people to have flexible job opportunities. Building from the theory of planned behaviour, job search attitude, subjective norms, self-efficacy and perceived beha...

This study examines small business practices on digital copywriting based on the AIDCA formula. Copywriting is the most crucial element in online business, and adopting the right approaches and techniques will be a privilege for penetrating cross-border commerce. However, as technology has allowed ease of doing business, many people have ventured i...

Technology and innovation have the capability to change many aspects of business, for good and bad. With technology capabilities, customers are demanding better products and service delivery anytime, anywhere. Thus, companies and retailers are driven to a new model of business, omnichannel. However, delivering an omnichannel solution is a challengi...

The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the ecosystem domains, which explains why online shopping is a norm today. While many studies have been conducted to investigate the determinants of consumers’...

The nonprofit and voluntary sector also known as the third sector economy plays a key role for human and ecological sustainable wellbeing in order to address the critical situations of poverty, depleted resources, welfare and social exclusion. One way to grow and sustain the sector is by getting contributions and donations from other organizations...

Street market is considered as an informal business activity. Some of the famous street markets are Bangkok’s Chatuchak Weekend Market, Souks of Marrakesh, Taipei’s Shilin Street market and Barcelona’s La Boqueria (Momondo, 2013). Street market stalls and trucks can be found almost everywhere either in housing as well as commercial areas appr...

This paper provides a discussion on social commerce and describes the development of an instrument to measure social commerce success. Based on the literature and findings of an exploratory study, a measurement was designed and validated. Five constructs were posited to be interrelated, which are process quality, communication quality, security and...

Work-related stress and work-family conflict (WFC) have been attracting many to study their effects on employee’s turnover intention. WFC can be defined as a form of inter-role conflict in which the pressures from work and family domains are mutually incompatible in some respect. The demands from work and family have been increasing, which in turn...

Social commerce poses promising opportunities for businesses. With a very minimum cost of marketing, sales orientation, and commercial applications of Web 2.0, social commerce has become a new trend in business. However, with the Internet growth, robustness of mobile technology, low barrier to entry and thousands of product choices, social commerce...

Global warming is a major concern to all. The ICT is without doubt plays a significant role to the global economy. However, the ICT has been found to be one of the reasons for global footprints. The total electrical energy consumption by data centers, servers and computers is steadily increasing. Thus, firms are urged to address the environmental a...

In Malaysia, there has been a tremendous effort in implementing e-government as a national agenda to increase public transparency, improve sector efficiency and effectiveness, and reduce public expenditure through lower operational costs. One of the e-government applications is the ePerolehan, a government-to-business (G2B) system that enables onli...

Number of empirical studies has been done to access knowledge of people in developed country however very little has been done in developing country particularly in Malaysia. Therefore, this study was carrying out to access public knowledge on nanotechnology in Malaysia. This study explore on nanotechnology acceptance, focused on basic nanotechnolo...

Despite numerous empirical researches, determinants of ISD success are often inconsistent towards results on the relationships among constructed attributes. In an effort to address comprehensive understanding of ISD success, this paper may partly represent a conceptual model. In any information system development (ISD) success, user involvement pla...

The concepts of nanotechnology were initiated and first discussed in 1959 by renowned physicist Richard Feynman. Nanotechnology has then become a new wave of technology which is speculated to replace most of current technology. It is due to nanotechnology new products for future lifestyle with high efficiency, high speed and environmental friendly...

Trade facilitation is an important integral part of the supply chain. Facilitating the trade processes especially in automating the traders’ submission of regulatory documents is therefore very crucial for enhancing the management of the supply chain, especially with increased volumes of international trade. Hence, information and communication tec...

Climate change, carbon omission and other environmental issues such as footprint and resource constraint are becoming the world's major concerns and need to be solved. Green Information Technology (IT) or by adapting IT appropriately has been suggested to reduce those problems and bring greater efficiency. It is important to analyses the awareness...

Global warming that is causing climate changes has become a global agenda in many countries. Past studies reported that green IT is one of the answers for global warming. However, the awareness and adoption level of green IT in particularly Malaysia requires serious attention. One of the strategies is to provide a tool that can raise awareness gree...

Information technology has become essential for many business organizations, regardless of their sizes. The promises of huge IT potentials allow for unlimited design of system applications including “off the shelf” e-business systems for small businesses. Often time, when the systems are design, it does not consider the limitations and requirements...

Studies have consistently found information technology (IT) enhances the business operation and performance, but the adoption of IT among micro-enterprises for business growth is still considerably poor. The factors that influence the micro-enterprises to actively embrace IT that include social networking sites and whether the adoption has led to s...

Many research claim the adoption of green IT will significantly influence the environmental sustainability. However, the adoption rate is not as what has been expected. Thus, the slow acceptance of green IT practices motivate us to examine the role of top management in enforcing green IT for sustaining the environment. In addition, adopting the gre...

Job satisfaction could simply be defined as how employees feel about their jobs. However, although it is simple to term, realistically job satisfaction is hard and very challenging to be fulfilled. Continuous efforts are being placed by organizations to ensure their employees are content by moving towards more humanistic approach in dealing with th...

Satisfying users is one of the crucial objectives of information system success. In addition, trust has been found as an important factor in information system studies. Although a large amount of research have been conducted to investigate and evaluate information system satisfaction, the role of trust that mediates the relationship between satisfa...

In Malaysia, microenterprises contribute to almost 80% of the national business establishment. While studies have consistently reported information technology plays an important role in flourishing business operations, the majority of microenterprises in Malaysia still have not utilized the IT to its full capacity. In this case, two significant fac...

The information and communication technology has not only formed a pressure to business organizations to engage in online trading, but combined with social pressure, these forces have also influenced the public sector to automate their interactions with other government organizations and businesses; the process known as government-to-business (G2B)...

A great deal has been written about the use of web-based technologies such as the Internet in promoting learning in education. In this paper, we seek to understand the quality characteristics of online distance learning from the perspectives of instructor and student, and also to evaluate the usability of the learning mode. The findings of the stud...

Currently, various technologies are available for supporting the teaching and learning practices in higher learning institutions, which constitute to the e-Iearning paradigm. The transformation of the teaching-learning practices to the e-Iearning environment has received significant interests for researchers to understand, examine and evaluate the...

Over the years, government-to-business (G2B) as an inter-organizational system has emerged as an essential part of e-government systems. Its development and usage have not only been expected to contribute to efficient and effective operations, but G2B is also anticipated for better transparency, reduced costs and improved process. However, although...

In recent years, the number of publications dedicated to public e-procurement system, which is an application within the e-government, has been increasing. As public e-procurement systems cover and affect not only the issues of information systems, but also the concern of administration, economics, and social domain, they capture the interests of n...

In an attempt to deliver better service performance to businesses and improve the interactions, many public organizations have transformed their business activities by adopting information systems. The reformations of the government-to-business have led to the evaluation of the system service performance and investigation of the factors that shape...

E-learning has been a de facto solution for almost all higher learning institutions. The adoption has been proven to successfully aid students in their learning activities. However, there has been lack of study in further understanding the usability of e-learning courseware and its significance in the instructional design process. Therefore, we see...

A large number of studies has been conducted in an attempt to evaluate the government-to-business (G2B) success and investigate the usage determinants. However, there seems to be lack of research that assess the success criteria and look into the usage factors of user attitude, organizational learning and dynamic capability. Therefore, using a surv...

This paper reports the results of a research project addressing the adoption success of an information technology application. Two main antecedents namely the fit of the process, technology and individual characteristics, and trust were tested to examine their influence to information technology adoption success. Using a survey, we found there are...

Driven by lack of empirical research findings in evaluating the actual values of government-to-business (G2B) application, this research is undertaken to comprehensively investigate the system success measured as benefits and effective usage, and its determinants. A research framework is proposed to gauge the values at the strategic, tactical and o...

Over the years, government-to-business (G2B) has emerged as an essential part of e-government systems. Its development and usage have not only been expected to contribute to efficient and effective operations, but G2B is also anticipated for better transparency, reduced costs and improved process. However, although a rich body of literature exists...

Despite the claim public e-procurement system is predicted to offer a better business coordination and affiliation, and higher supplier financial performance, the adoption rate among the supplier firms is still low. Therefore, a research framework is proposed to understand whether firms' knowledge absorption ability and technological competence inf...