Erika Marisol Ruiz CastilloAutonomous University of Barcelona | UAB · Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Erika Marisol Ruiz Castillo
PhD
About
4
Publications
392
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4
Citations
Citations since 2017
Introduction
Co-founder and partner at Scientific Association for the Evaluation and Measurement of Human Values (https://www.a-eva.org).
Researcher at LAICOM (https://bit.ly/3FXrS0B). PhD Candidate in Strategic Communication, Advertising and Public Relations at Autonomous University of Barcelona.
Master's Degree in Strategic Planning, Advertising and Public Relations (UAB).
Research: Strategic Communication, Communication of Human Values, Internationalization of Higher Education.
Publications
Publications (4)
En este artículo se miden los valores comunicados en la oleada publicitaria que se distribuyó durante la primera etapa crítica de la pandemia de covid-19 en España. La investigación se apoya en la recopilación en línea de 45.000 respuestas a 1.880 test por parte de 470 receptores españoles e iberoamericanos. Cada uno de ellos evaluó 25 valores, tra...
This article measures the values communicated in the advertising wave that was distributed during the first critical stage of the COVID-19 pandemic in Spain. The research is supported by the online compilation of 45,000 responses to 1,880 reception tests by 470 Spanish and Latin American recipients. Each of the receivers evaluated 25 values, after...
The internationalization of higher education is a process that has led to substantial changes in universities. It has gone from being a reactive issue, as in its beginnings, to a proactive issue of great strategic relevance (Brandenburg and De Wit, 2011). Within this context, and through the analysis of the different models and strategies of intern...
Tras una primera aproximación contextual y teórica desde las perspectivas: ética, psicosocial, sociotécnica y comunicológica sobre la investigación en valores, en esta investigación se mide la carga de valores transmitida por los cuatro principales bancos españoles: CaixaBank, Banco de Sabadell, Banco de Santander y BBVA, mediante un procedimiento...
