Erez Yoeli

• Harvard University

Problem definition: Behavioral health interventions, delivered through digital platforms, have the potential to significantly improve health outcomes through education, motivation, reminders, and outreach. We study the problem of optimizing personalized interventions for patients to maximize a long-term outcome, in which interventions are costly an...

Descriptive social norms interventions, where a behavior is promoted by learning that others engage in that behavior, are a cornerstone of behavior change research and practice. Here, we examine the effect of learning about the behavior of outgroup members in a hyper-polarized context: mask-wearing during the COVID-19 pandemic. Contrary to prior fi...

Randomized controlled trials (RCTs), or experiments, are the gold standard for intervention evaluation. However, the main appeal of RCTs, the clean identification of causal effects, can be compromised by interference, when one subject's treatment assignment can influence another subject's behavior or outcomes. In this paper, we formalise and study...

Observability has been demonstrated to influence the adoption of pro-social behavior in a variety of contexts. This study implements a natural field experiment to examine the influence of observability in the context of a novel pro-social behavior: peer-to-peer solar. Peer-to-peer solar offers an opportunity to households who cannot have solar on t...

To motivate contributions to public goods, should policy makers employ financial incentives like taxes, fines, subsidies, and rewards? While these are widely considered as the classic policy approach, a substantial academic literature suggests the impact of financial incentives is not always positive; they can sometimes fail or even backfire. To te...

Background Tuberculosis(TB) is among the leading causes of infectious death worldwide. Contact investigation is an evidence-based, World Health Organisation-endorsed intervention for timely TB diagnosis, treatment, and prevention but has not been widely and effectively implemented. Methods We are conducting a stepped-wedge, cluster-randomised, hyb...

Background Tuberculosis (TB) is among the leading causes of infectious death worldwide. Contact investigation is an evidence-based, World Health Organisation-endorsed intervention for timely TB diagnosis, treatment, and prevention but has not been widely and effectively implemented. Methods We are conducting a stepped-wedge, cluster-randomised, hyb...

Problem definition: Behavioral health interventions, delivered through digital platforms, have the potential to significantly improve health outcomes, through education, motivation, reminders, and outreach. We study the problem of optimizing personalized interventions for patients to maximize some long-term outcome, in a setting where interventions...

Introduction Tuberculosis (TB) is a global health emergency and low treatment adherence among patients is a major barrier to ending the TB epidemic. The WHO promotes digital adherence technologies (DATs) as facilitators for improving treatment adherence in resource-limited settings. However, limited research has investigated whether DATs improve ou...

Observability and social rewards have been demonstrated to influence the adoption of pro-social behavior in a variety of contexts. This study implements a field experiment to examine the influence of observability and social rewards in the context of a novel pro-social behavior: peer-to-peer solar. Peer-to-peer solar offers an opportunity to househ...

Why are norms unduly sensitive to categorical distinctions compared to continuous variation? For instance, the norm against the use of chemical weapons considers the type of weapon used, not how much suffering was caused; human rights are conditioned on membership in the species homo spaiens not on an animal's degree of sentience; norms promoting p...

Significance When the COVID-19 pandemic ends and it becomes safe to resume economic behavior, we will need to find effective ways of communicating that it is truly safe to do so. In this study, we tested a simple “nudge” that informed people of the proportion of their neighbors who were planning to visit a restaurant over the weekend, so that those...

We conducted a large-scale survey covering 58 countries and over 100,000 respondents between late March and early April 2020 to study beliefs and attitudes towards citizens’ and governments’ responses at the onset of the COVID-19 pandemic. Most respondents reported holding normative beliefs in support of COVID-19 containment measures, as well as hi...

As the COVID-19 pandemic comes to an end, governments find themselves facing a new challenge: motivating citizens to resume economic activity. What is an effective way to do so? We investigate this question using a field experiment in the city of Zhengzhou, China immediately following the end of the city's COVID-19 lockdown. Using self-reports and...

The wealthy have an outsized impact on many real-world public goods problems, consuming vastly more resources per capita than less wealthy individuals. This creates a challenge for motivating the wealthy to engage in more sustainable behaviors; because of their wealth, they are not very responsive to economic incentives (e.g. fees, fines and taxes)...

We partnered with the School District of Philadelphia (SDP) to run a randomized experiment testing interventions to increase teacher participation in an annual feedback survey, an uncompensated task that requires a teacher’s time but helps the educational system overall. Our experiment varied the nature of the incentive scheme used, and the associa...

To increase consumers’ conservation of energy and other resources, government agencies, utilities, and energy-related businesses can complement regulatory and market-based policies with simple and effective behavioral interventions grounded in extensive behavioral science research. In this article, we review 13 behavioral tools that we find especia...

Significance Reputational concern is one reason people perform behaviors that are good for society but have little benefit for individuals (e.g., energy efficiency, donation, recycling, voting). In order for a behavior to influence reputations, it must be observable. However, many strategies for encouraging these behaviors involve communicating pri...

How can we maximize the common good? This is a central organizing question of public policy design, across political parties and ideologies. The answer typically involves the provisioning of public goods such as fresh air, national defense, and knowledge. Public goods are costly to produce but benefit everyone, thus creating a social dilemma: Indiv...