Enrique Marinao-Artigas- Business Administration PhD.
- Professor - Marketing Expertise at University of Santiago Chile
Enrique Marinao-Artigas
- Business Administration PhD.
- Professor - Marketing Expertise at University of Santiago Chile
About
31
Publications
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Introduction
Understanding how consumer perception affects your purchasing decisions is the main driver of our research.
It is understood as a consumer to a tourist who visits a place, a person who visits a physical or virtual store by departments, hypermarkets, restaurants, who buys a luxury brand.
From the perspective of marketing, factors such as satisfaction, trust, familiarity, reputation, functional benefit, hedonic benefit, symbolic benefit can be considered consumers' perceptions.
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Publications
Publications (31)
This study verifies whether some environmental components of business destinations and inherent to the behavior of business tourists and act in a dyadic way as drivers of business tourist loyalty. Furthermore, it aims to test whether business tourists’ familiarity and emotional and cognitive experiences played a moderating role. This objective is t...
We invite esteemed researchers, scholars, and practitioners to contribute to an upcoming special issue that explores the transformative role of artificial intelligence (AI) in management research, with a distinct focus on addressing the extensive societal challenges encapsulated by the Sustainable Development Goals (SDGs) (United Nations General As...
The main economic powers are focusing on a sustainable economic recovery following the crises triggered by systemic risks. In this context of global renewal, the opportunity arises to promote long-term collective goals and avoid unsustainable setbacks in the social, economic, and environmental realms. This article aims to conduct a critical analysi...
The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn- that reputation and familiarity can be a consequence of the consumer’s cognitive and affective experiences. A cross-country analysis in...
The aim of the article is to explore organizational innovation capability variables that could have an impact on performance in business to business (B2B) context. This work used systematic analysis of the literature supported through bibliometric analysis indicating the following organizational innovative capabilities: innovation strategy and mana...
The purpose of this study is to check whether the image of a country can be configured by the interaction of cognitive and emotional experiences with the functional, hedonic, and symbolic benefits perceived by the visitor. It is intended to verify whether this multidimensional image facilitates the connection between people’s familiarity with the c...
This investigation into m-commerce suggests a model in which some experiential dimensions of online shopping act as antecedents of m-shopper satisfaction. Causal relationships are tested by a model of structural equations. A non-probabilistic convenience sample composed of mobile buyers from Chile and Mexico is used. The results show that the m-sho...
Purpose
The purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department store.
Design/methodology/approach
This study was applied to a non-probabilistic sample survey proportionally distributed among the main department stores in Chile...
El presente Seminario busca analizar cuál es la imagen de Chile como destino turístico
internacional. Para ello estudia tres variables en específico: beneficio hedónico, beneficio
funcional y satisfacción percibida, cómo es la relación entre los dos primeros y cómo
éstos afectan a la satisfacción percibida.
The aim of this paper is to explore differences of perceived value, satisfaction and trust as predictors of purchase intention, between three shopping channels: store, virtual and mobile. The authors propose a conceptual model considering four latent variables and 15 manifest variables. The model was tested using PLS-SEM using the data obtained wit...
This study seeks to conirm whether favourable afective evaluation of inancial services can be a signiicant antecedent of perception of functional, hedonic, and symbolic beneits, and to show whether these beneits can inluence customer satisfaction. The relationships were conirmed through conirmatory factor analysis (CFA), applied to a survey of 786...
This study endeavors to explore the predictive impact of trust, reputation, familiarity, cognitive, and affective perceptions on consumer satisfaction in the highly competitive smartphone industry. A cross country study based on survey methodology was carried out with a sample in Chile and Mexico. We estimated a predictive model of satisfaction and...
This study endeavors to explore the predictive impact of trust, reputation, familiarity, cognitive, and affective perceptions on consumer satisfaction in the highly competitive smartphone industry. The huge explosion in the use of mobile technology has triggered an exponential increase in the acquisition of smartphone devices. This type of device i...
This study presents a model in which trust in luxury brands, measured by their sales force, can be the result of these brands’ reputation and familiarity. The hypothesis proposed is that reputation and familiarity can result, on the one hand, from the consumer’s cognitive perception of the brand and, on the other, from the affective evaluation the...
Abstract
The hypermarket industry presents a strong competition, the consumer satisfaction and corporate reputation are two of the most important topics in order to improve or maintain market share. The hypotheses proposed in our research model are tested on a sample of 964 hypermarket consumers in Chile and Mexico. We test the predictive path for...
Trust has become a relevant component for tourists. Partly because of the novelty of the research on trust in the tourism literature, there are several open questions regarding the antecedents of trust towards a tourist destination. In this research, we suggest that reputation, and cognitive and affective evaluation of a destination are relevant an...
The aim of this study is to test the relationship between the functional benefit, symbolic benefit and affective evaluation as antecedent of the hedonic benefit and consequence of cognitive perception. The aim is to test the mediating effect of hedonic benefit as an antecedent of tourist satisfaction. This objective seeks to achieve through a metho...
Este estudio pretende probar si la satisfacción obtenida por el turista, es consecuencia del beneficio funcional, hedónico y simbólico adquirido en el lugar. Y a su vez, probar si la satisfacción es un antecedente, para que el destino turístico le sea más familiar. A través de un análisis factorial confirmatorio (AFC), se identificaron diferentes e...
El objetivo de este estudio es probar si el beneficio simbólico obtenido por el turista es consecuencia del beneficio hedónico y funcional otorgado por el lugar; y probar si el destino turístico le es más familiar al turista a medida que mejora la percepción del beneficio simbólico obtenido en él. A través de un análisis factorial confirmatorio, se...
The objective of this study is to determine whether the symbolic benefit obtained by tourists is a consequence of the functional and hedonic benefit conferred by the place. The aim is to determine whether the tourist destination is more familiar to tourists, e.g. to what extent they have a better perception of the symbolic benefit. Different scales...
Este estudo pretende provar que a satisfação obtida pelo turista, é consequência do
benefício funcional, hedônico e simbólico adquirido no local. E por sua vez, provar
sim a satisfação é um antecedente, para que o destino turístico se torne mais
familiar. Através de uma análise fatorial confirmatória (AFC), são identificadas
diferentes escalas que...
Image plays an important role in the process of choosing a touristic destination. In view of its importance, the purpose of this study is to propose a valid, reliable and dimensional scale of measurement that allows measuring touristic destinations images. To achieve this objective, a methodology was developed in different stages, which includes bu...
La imagen juega un importante rol en el proceso de elección de un determinado destino turístico. Dada esta relevancia, el presente estudio tiene como objetivo proponer una escala válida, fiable y dimensional que permita medir la imagen de los destinos turísticos. Para lograr este objetivo, se desarrolló una metodología en diferentes etapas, que inc...
The extent to which a tourist trusts a holiday destination has become an important factor when it comes to thinking about where to travel to. However, no previous studies measuring trust in a tourist destination have been found. We are proposing a multidimensional model to measure trust in a tourist destination, which proves the fundamental roles p...
Tesis doctoral inédita. Universidad Autónoma de Madrid, Facultad de Ciencias Económicas y Empresariales, Departamento de Financiación e Investigación Comercial. Fecha de lectura : 27-9-2010 Bibliogr. : h. 138-168. - Anexos
RESUMEN
El objetivo de este estudio es presentar las variables con las que debe constar un modelo que permita ampliar y comprender la conceptualización dada a la percepción de la imagen de un destino turístico. El modelo considera factores inherentes al turista, tales como la percepción cognitiva, la percepción afectiva, el beneficio funcional, el...
