Enrique Guerrero Pérez

Enrique Guerrero Pérez
Universidad de Navarra | UNAV · School of Communication

PhD Audiovisual Communication

About

24
Publications
4,672
Reads
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100
Citations
Additional affiliations
April 2008 - present
Universidad de Navarra
Position
  • Professor (Associate)

Publications

Publications (24)
Article
Full-text available
El talk show es un género omnipresente en las parrillas televisivas, aunque no el más exitoso en términos de audiencia. En este artículo se reconstruye la historia reciente de su producción en Televisión Española y se analizan sus principales características siguiendo una metodología de investigación inductiva. Se concluye que el talk show presenta...
Article
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Este artículo tiene como objeto ofrecer un recorrido por la historia de la producción de los programas musicales en la televisión pública española durante el periodo 1990-2010. Con esta finalidad, se ha consultado el archivo histórico digital de Radio Televisión Española como fuente primaria. A continuación, se ha completado la información con el a...
Article
Full-text available
Interactivity with users represents a key feature of transmedia storytelling. This research revolves around the way viewer engagement influences the content of an interactive Web series-namely, Si fueras tú. The series used a strategy based on social networks to encourage viewer participation in the decisions of the protagonist. Research uses a mix...
Article
Full-text available
The TV industry is undergoing an unprecedented transformation due to the disruptive nature of technological innovations derived from the digitalization and convergence of the medium with the Internet. The traditional linear television model has evolved into a connected, multiscreen, interactive and personalized television, radically transforming th...
Article
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Abstracts [ES] Introducción. La televisión pasa por un momento histórico debido al importante proceso de transformación en el que se encuentra, derivado de la convergencia con internet y de las cualidades disruptivas de las innovaciones tecnológicas. Metodología. Este artículo analiza la evolución del consumo televisivo lineal de la llamada generac...
Article
Full-text available
The aim of this article is to trace new audiovisual consumption habits, analyzing which screens are preferred by people in Spain when watching different types of content online. In addition, we study the use of second screens, an increasingly common phenomenon. The main sources of data for this empirical study are two original surveys carried out o...
Chapter
Full-text available
In recent years, the number and range of screens used to watch audiovisual contents has risen, from the traditional television set to interactive Internet-enabled devices. This fact has profoundly changed audiovisual consumption habits in Spain. Firstly, viewing-times have increased across every platform. For example, in the case of conventional te...
Article
Full-text available
Los hábitos de consumo audiovisual en España han cambiado significativamente durante los últimos años, sobre todo entre el público joven, debido entre otros factores a la proliferación de pantallas conectadas a Internet. Los objetivos de este artículo son analizar qué pantallas prefiere la audiencia para ver diferentes tipos de contenidos televisiv...
Chapter
Full-text available
The audiovisual entertainment business is undergoing a key moment due to several reasons: the Internet boom, its convergence with television, the prominence of the user as well as the digitalization of the production and distribution processes. Although this phenomenon was initially originated by technological factors, its consequences affect to th...
Article
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Resumen: El presente artículo tiene por objeto analizar el perfil profesional del productor ejecuti-vo en la industria audiovisual, como máximo responsable creativo y económico de los proyectos de entretenimiento. Para ello, en primer lugar, se confrontan las visiones que sobre esta figura predominan en el sector televisivo anglosajón y en el españ...
Article
Full-text available
La revolución digital ha transformado de un modo decisivo la industria del entretenimiento audiovisual, especialmente la del sector televisivo. Los operadores españoles han pasado de gestionar una cadena de televisión a un grupo de canales y toda una serie de plataformas complementarias accesibles desde el móvil e Internet. Como consecuencia, toda...
Article
Full-text available
The development of audiovisual projects, besides of being the first stage of the production process, stands out because the most important decision is taken at that moment: the type of content to be produced. The producer can choose between buying a successful international format or creating an original formula leaning on his own I+D+I team. This...
Article
Full-text available
In 2000, after years of success of Spanish TV fiction series, entertainment contents went back to prime time and topped rating rankings. A new hybrid genre, the reality game or docu show, burst in and it had deep consequences for the television market from the production and the programming perspectives. Given that this content has a considerable c...
Article
Full-text available
Universidad de Navarra Grupo de trabajo: Análisis de los discursos audiovisual y multimedia IX Congreso IBERCOM Resumen Cincuenta años después de que comenzaran las emisiones regulares en España, el mercado televisivo sigue creciendo a la par que la oferta de canales aumenta, entre otras razones, gracias a las nuevas vías de distribución aparecidas...
Article
Television is entertainment. Nowadays the TV show business is identified to the concept of «trash television» to a greater extent. Nevertheless to entertain offering quality programmes is as respectable and necessary as to inform or educate. Among the immense miscellanea of entertainment genres, subgenres and formats, the game show stands out becau...
Article
Full-text available
Resumen La industria independiente ha experimentado, desde la segunda mitad de la década de los 90, un crecimiento exponencial que se traduce en un importante aumento del número de productoras así como del tiempo y de la cantidad de programas producidos. De 1996 a 2004, entran en actividad en torno a 112 productoras por año, que realizan una media...

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Projects (2)
Project
In recent years the degree of competition in the audiovisual market has increased because of the emergence of new television channels and the implementation of content distribution platforms such as YouTube or Hulu. This trend is expected to increase in our country with the upcoming release of Netflix services. This research project attempts to identify the reasons behind the consumption of audiovisual fiction and entertainment programs in the Spanish market. We intend to develop a scale to measure which variables generate satisfaction, identification and loyalty in the viewers. A survey will be administrated in order to analyze the relationship between the characteristics of the programs (genre, duration, schedule, distribution platform, actors / presenters, nationality of the producer) and audience satisfaction according to socio-demographic profiles. The survey addressed to the Spanish population which will ask their perceptions according to a number of variables drawn from the study of the literature and the interviews with professionals. The theoretical foundation of this research is rooted in classical fields in the communication area such as the uses and gratifications theory, the psychology of consumption and the works relating to media quality. A better understanding of media users (their interests and preferences, the causes of their consumption decisions and the degree of satisfaction experienced with its "visual diet") is of interest both from a psychological and sociological point of view as well as for audiovisual companies, who make their programming strategies in a context of strong competition. There are several measures of content consumption (how much); however, empirical analyses on to the assessment of these programs or the satisfaction they produce are not so usual in the literature (if the consumed programs are liked). Information about the variables that cause satisfaction or generate a perception of quality in the audience is even less available (why viewers like or do not like programs). In summary, the main objectives of our research are how the public likes the contents they consume? and why the public likes what consumes? The selected contents will be evaluated for fiction series and entertainment programs, because they are the most demanded by the public and generate more business.