Emmanuel Perakakis

• Doctor of Philosophy
• Lecturer at Hellenic Mediterranean University

The vast amount of social media and web data offers valuable insights for purposes such as brand reputation management, topic research, competitive analysis, product development, and public opinion surveys. However, analysing these data to identify patterns and extract valuable insights is challenging due to the vast number of posts, which can numb...

The wealth of data available in social media and the web can be valuable for many purposes, including brand reputation management, topic research, competitive analysis, product development, public opinion surveys and many more. However, analyzing this data to identify patterns and extract useful conclusions can be challenging due to the volume of c...

This chapter examines the complex path that small and medium-sized businesses (SMEs) have taken to meet the opportunities and overcome the obstacles presented by the digital revolution, with a specific focus on the case study of Crete Island. Beyond the adoption of new technologies, it explores the larger implications of digital maturity and highli...

Digital marketers have a range of tools at their disposal for understanding customers and prospects on social media. These tools allow for better social media monitoring and analysis through the provision of vital insights. The use of artificial intelligence (AI) to such analysis enables for marketing tasks automation, accuracy improvement and huma...

Smart TV devices have become a commodity in the past few years, enhancing the television (TV) with an array of new features, providing capabilities of Internet connection and computer/mobile-like abilities. However, most websites are not designed with the smart TV experience in mind, and usability problems arise when websites are viewed and interac...

Destination Marketing Organizations (DMOs) have to redefine their marketing strategies, in order to meet current challenges in tourism, such as the emergence of new tourism destinations, the intense competition, the change in the motivations and preferences of tourists, as well as the global economic crisis. On the other hand, social media are gain...

The emergence of the 5th generation wireless standard for telecommunications (5G) will enable the Internet of Things (IoT), a huge network of interconnected devices that can be utilized in almost every aspect of our daily lives, either that is in healthcare, transportation, environmental monitoring, and so on. As good as it sounds though, individua...

This paper investigates the use of Responsive Web Design, a popular technique for adapting a web page to different devices, in the context of Connected TV devices. Although all modern Smart TVs feature a web browser, its use is very limited, while user surveys reveal serious usability issues. One of the major problems with TV web browsing is that t...

This paper investigates the use of Responsive Web Design, a popular technique for adapting a web page to different devices, in the context of Connected TV devices. Although all modern Smart TVs feature a web browser, its use is very limited, while user surveys reveal serious usability issues.

Developing an interactive TV Commercial (iTVC) for Internet connected TVs is complicated by the number of different platforms, each with its own operating system and application programming interface (API). To achieve cross-platform compatibility, we propose to use standard web technologies, instead of proprietary APIs for each device. With our app...

The purpose of this study is to evaluate the adaptation of some of the world's most popular Web sites to the “post-pc era” of using multiple devices for accessing the Web. Up till recently the PC used to be the only device used for accessing the WWW. This has changed dramatically over the past few years with the introduction of many powerful Intern...

Smart TV systems are becoming increasingly popular. New and more powerful models are being released, while more units are being sold every year, gaining an ever-expanding user base. One of the standard features of these devices is the Internet connectivity and the ability to browse the worldwide web. In this study we explore the possibilities of vi...

Smart TV systems are becoming increasingly popular. New and more powerful models are being released, while more units are being sold every year, gaining an ever-expanding user base. One of the standard features of these devices is the Internet connectivity and the ability to browse the worldwide web. In this study we explore the possibilities of vi...

This chapter elaborates on energy usage optimization issues by exploiting a resource offloading process based on a social-oriented mobile cloud scheme. The adoption of the proposed scheme enables for increasing the reliability in services provision to the mobile users by guaranteeing sufficient resources for the mobile application execution. More s...

This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effecti...

This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effecti...

This paper proposes a novel electronic customer relationship management (e-CRM) model based on the convergence among interactive digital television and multimedia networks. This model enables for the design of effective advertising strategies in tourism industry, by exploiting data mining methods such as predictive visual analytics. The e-marketing...

This paper proposes an efficient customer relationship management model based on technological convergence of emerging next generation networks, such as interactive digital television and network multimedia systems. The proposed research approach is exploited in tourism sector for effective destination management, enabling for personalized e-market...

This paper proposes an efficient customer relationship management model based on technological convergence of emerging next generation networks, such as interactive digital television and network multimedia systems. The proposed research approach is exploited in tourism sector for effective destination management, enabling for personalized e-market...

This paper proposes an efficient customer relationship management framework/model based on technological convergence of emerging next generation networks, such as interactive digital television and network multimedia systems. The proposed research approach is exploited in tourism and hospitality sector for effective destination management, enabling...

Current trends in global tourism including the emergence of new tourism destinations, the intense competition, the change in the motivations and preferences of tourists, as well as the continuing economic crisis have forced tourism destinations to seek more innovative marketing strategies, towards achieving a competitive advantage. Destination Mark...

Destination Marketing Organizations (DMOs) have to redefine their marketing strategies, in order to meet current challenges in tourism, such as the emergence of new tourism destinations, the intense competition, the change in the motivations and preferences of tourists, as well as the global economic crisis. On the other hand, social media are gain...

This paper proposes a technology interactivity model that enables the convergence of digital television with network multimedia systems. The proposed research approach is exploited in tourism relationship marketing, providing an efficient mechanism that facilitates marketers to accomplish optimum analysis of marketing data. Results of this analysis...

This paper investigates the convergence of network multimedia and interactive digital television systems and elaborates on a novel research approach that may be adopted in tourism relationship marketing, towards enabling for an efficient process of collecting and analyzing feedback data from tele-viewers. This process may be vital for optimum marke...

Social media are gaining prominence as an effective tool for destination marketing. Used properly, social media provides destination management organizations (DMOs) with a low cost but very effective global marketing, communications and customer engagement platform. In fact, social media pose both opportunities and challenges for DMOs. In this resp...

In this paper, we propose, design and develop a prototype interactive TV Commercial (iTVC) for the Internet Connected TV using only web technologies instead of propriety APIs or Adobe Flash, which are the most common methods up to date. The main advantage of this method is that developers can use a technology that is, or will be in the near future,...