About
19
Publications
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Introduction
Emmanuel Paulino, DBA, LPT, is a faculty member at different graduate schools in the Philippines. He teaches research methods, statistics, and business analytics at Ateneo de Manila Graduate School of Business, De La Salle University Dasmarinas, Pamantasan ng Lungsod ng Maynila, and San Beda College Alabang. He has already published research papers on business analytics, consumer behavior, entrepreneurship, human resource management, and strategic management.
Current institution
Publications
Publications (19)
The growing pet care industry, especially in the Philippines, reflects shifting consumer behaviors as pet ownership rises. This study segments Filipino pet owners by their emotional bonds with pets and spending habits, aiming to reveal how these relationships influence purchasing behavior. Using a survey of 250 dog and cat owners, K-means cluster a...
Despite growing financial awareness, insurance uptake in the Philippines remains low compared to peer economies. This study explores the perceptions and behaviors of Filipino policyholders to identify actionable insights for increasing insurance adoption. The research aims to segment policyholders based on demographic, psychographic, and investment...
Purpose
The study aims to test if hedonic behavior mediates exposure to online sales promotion and impulse buying in the context of digital mobile app purchases by Filipino consumers.
Design/methodology/approach
A mediation analysis was conducted using partial least squares structural equation modeling based on survey responses from 1,083 randomly...
This study investigates the mediating role of Strategic Agility (SA) in the relationship between Innovation Performance (IP), Collaborative Capabilities (CC), and Business Evolvability (BE) within the hotel industry. By leveraging a survey-based design, data from 250 hotel managers in Metro Manila were analyzed using Partial Least Squares Structura...
This study investigated the mediation of business sustainability on the link between green management and competitive advantage. The value of this pursuit is based on the vague findings of existing literature on how green management and business sustainability can contribute to competitive advantage. The participants of this study are managers of g...
This study investigates the impact of Credit Risk Management (CRM) on resilience in non-bank financial institutions (NBFIs) and explores how Customer Relationship Management (CREM) moderates this relationship. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data from credit risk managers in the National Capital Region, the s...
This exploratory research delves into the marketing strategies that Facebook online sellers employ, stressing their importance in increasing sales, engaging customers, and building customer loyalty. A mixed-method exploratory sequential design in varying sequences included qualitative interviews with sellers in Metro Manila followed by structured s...
This study examines the moderating effect of self-efficacy on the factors that affect consumers’ purchasing intentions toward virtual items from computer online video games. It explores how these factors (Enjoyment, flow, continuous
playing, gaming intention, and peer influence) impact the purchase intention of customers, with self-efficacy as the...
This study investigates the interplay between risk identification, exchange rate exposure, foreign exchange risk response, and financial performance in the airline industry in China. Using data from industry participants and employing structural equation modeling, the analysis reveals that risk identification significantly impacts financial perform...
This study examines the moderating role of IT innovation in the relationship between the four pillars of supply chain management-purchasing, demand forecasting, logistics, and customer service-and supply chain effectiveness in the manufacturing sector in Guangzhou, China. Using partial least squares structural equation modeling (PLS-SEM), the analy...
This study examines the influence of service quality, perceived image, and sociability on customer satisfaction in hot spring tourism in China. Understanding key satisfaction drivers becomes essential as hot spring destinations evolve to attract wellness-focused tourists. The research aims to reveal the relationship between perceived destination im...
The relationship between HR strategy and its impact on employee turnover and productivity in SMEs is examined in this study. Although there is no concrete proof that HR strategy alignment with business objectives is related to productivity, the study's correlational, quantitative methodology shows that strategic HR activities, including employee en...
This study aims to examine the impact of Casino Technology Adoption (CTA) on Operational Efficiency (OE) and Security (S) within the casino industry, with Firm Profile (FP) as a moderating variable. Survey data were collected from casino firms, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to assess direct and moderat...
This study examines the relationship between corporate governance, enterprise innovation, and firm performance, with a focus on the energy industry. The objective is to explore how corporate governance influences innovation and how innovation impacts overall performance. Data were collected from energy firms represented by 128 executives through a...
The study examines the mediating effect of knowledge sharing on the relationship between collaborative innovation capabilities and innovation performance within hardware companies in the Philippines. It seeks to fill the gap in local research by exploring how collaborative efforts and knowledge-sharing practices influence the innovation outcomes of...
The presence of street vendors in metropolitan cities has been a cause for debate as vending provides these vendors with a source of livelihood but at the expense of regulatory oversight and urban order. Vending as a business emerged due to the lack of work opportunities available despite the growing demand. Vendors, however, remain crucial stakeho...
Purpose
The purpose of the study is to discover clusters or homogenous groups of work-from-home (WFH) Internet subscribers in the Philippines based on the attributes of speed, network quality, customer service, after-sales support, price, contract and value for money. Another objective is to determine if the formed clusters are related to the demog...
PURPOSE: The concept of business analytics (BA) and business intelligence (BI) is just emerging in the Philippines. Since these are new concepts, it is important to investigate their impact on organizational performance and the performance metrics in business industry. The aim of this study is to examine the impact of business analytics generating...
