Emmanuel Ifeduba

• PhD
• Associate Professor at Redeemer's University

The purpose of this research letter is to bring attention to a trend of harmful social media contents disguised as pranks. It is intended to inform and engage stakeholders from multiple sectors, including social media, content producers, academia, human rights, and related fields. It emphasises the necessity of establishing standards to regulate th...

Demographic factors such as age are known to be correlates of innovation adoption across industries, including the publishing industry, but several studies present conflicting results on the correlates of technology adoption. Thus, it is yet to be clearly understood whether firm age exercises moderating influence on organisational adoption of e-pub...

Traditionally, newspapers are distributed by consignment, and when this distribution method unsustainable in Nigeria, studies attributed it to the advent of online newspapers and free reading at newsstands, without interrogating the phenomenon from both the supply and the demand perspectives. This study is, therefore, focuses on both newspaper supp...

The mass media in every state is a reflection of the system of governance in such state. However, some governments exercise total control on the media, using tools such as repressive laws and policies amongst others. This paper focused on the instruments of direct state control on the media by the government and its influence on media economics in...

Effective communication is crucial in any society as it has the power to promote development and improve the quality of life of individuals. This comprehensive overview investigates how applied communication research can be used to examine socioeconomic challenges such as education, politics, economy, society, and health in Nigeria. With a focus on...

The mass media has been widely recognised for its significant capacity to influence, control, and bring about profound societal transformations. It possesses the capacity to both impede and accelerate advancement. There is an increasing recognition of the significance of tackling antiquated and detrimental gender stereotypes and traditions in order...

In a typical authoritarian environment, government regulations and policies on mass media could have stifling effects on the industry. In the last few decades, this has been the case in Nigeria where media regulatory bodies impose fines, levies and other sanctions on the mass media. In this study, an attempt has been made to enumerate all such regu...

Globally, news media are experiencing a deluge of fake news emanating from various sources, and fact checking is fast becoming the beginning of wisdom for both journalists and media users. Thus, the practice of fact-checking as an editorial function and as consumers’ responsibility has gained prominence in an attempt to mitigate the spread and eff...

Digital technologies have impacted all aspects of magazine publishing, and emerging technologies such as artificial intelligence (AI) promise to make even greater impacts. Notwithstanding, the rapidity of their introduction has made the empirical tracking and classification of trending e-collaboration and e-marketing innovations difficult. This stu...

The aim of this paper is to present an optimistic perspective to the on-going debate on Nigeria’s poor reading culture by proposing a community-based innovative model. The model–The Multi-Media Community Reading Model--is a scholarly renovation of the African concept of community learning which encourages group approach to storytelling. Three conce...

This bibliography covers scholarly journal articles, books, projects, and reports in Nigerian. Each piece of work has an annotation that highlights its conclusions, methodologies, research topics, and suggestions. The 81 materials are arranged alphabetically by the writer's last name. A few of the materials are essays authored by qualified media pr...

This paper presents a systematic review of development communication literature focused on Nigeria. It analysed the predominant theories and methods used in over 102 studies and shows the major themes over time. The period 2018-1023 recorded the highest output in development communication research.

While communication is a daily thing for humans, human communication involves not only the transmission of information but also the interpretation and understanding of that information. This paper examined research conducted by researchers in human communication. The study utilized the systematic review methodology for gathering data. Findings reve...

This study looks into the efficiency of the role of establishment of mass media and ideological communication in Nigeria. The issue of utilizing contemporary information and communication technologies for both practice and academic. By reviewing some contributions made by various researchers and institutions on the concept of applied communication,...

This paper presents a review of magazine studies conducted in Nigeria over the past two decades. A thematic analysis of over a hundred articles shows that specialisation is a primary strategy for survival even as news and general interest magazines continue to disappear from the newsstand.

It is impossible to exaggerate the value of radio in developing nations like Nigeria. It has been essential to national, societal, and educational development. Radio is the most prevalent, accessible, and inexpensive mass media available, especially for rural residents, despite technological breakthroughs that have altered how society functions. Th...

Christian churches in Africa are increasingly launching websites to take advantage of the ubiquity associated with the Internet. Striving to reach a global audience, they modernise African practices and Africanise modernity for African participants. However, the extent to which this practice constructs Africanity or Africanises modernity is yet to...

The debate on the use and abuse of Journal Impact Factor (JIF) has been on for decades. Some JIF crusaders think it should be used for the assessment of journal quality, article quality and author competence while opponents of this broad application insist that impact factor should be restricted to the assessment of journal credibility and never fo...

The film industry in Nigeria has not only come of age, it has also attracted the attention of scholars globally. Notwithstanding, there is inadequacy of systematic review of the bibliography of film studies. This paper is, therefore, developed from an annotated bibliography of 101 published articles and books in the field of film studies, covering...

The title “Economics of Mass News Reporting” is taken from the curriculum approved for the study of Mass Communication in Nigeria. It is actually the title of a compulsory course approved by the National Universities Commission, NUC. Thus, it is tailored to the need of students in Nigerian Universities and their counterparts in other countries offe...

This study examined the usage of radio for political participation of women in Ede North Local Government Area of Osun State. The survey research method was employed in this study and questionnaire was used for data collection from 100 respondents. Findings of the study reflect that broadcast media have positive impact in mobilizing women to partic...

Mass news reporting is what journalism is all about, and this is getting more complex in this era of digital revolution characterised by struggling traditional media, dwindling advertising income, content fragmentation, atomisation of online advertising, rapid technological changes and numerous emerging publishing models. This challenging situation...

In the digital environment, media houses recognize that the cost of reaching consumers has fallen drastically, so they adopt business models that prioritize e-commerce, attention-getting, reputation-building, niche marketing and fragmentation. This chapter outlines and explains key e-commerce and content monetization strategies trending among media...

The global digital revolution driven by the internet and the World Wide Web has made room for many innovations including crowdfunding. And as this phenomenon spreads to the mass media industry, there is yet inadequate research done to explain the concept and the methods as well as highlight the cases and the growing concerns. This, essay, therefore...

This paper presents a faculty participant’s perspective to the online testing and proctoring challenges faced by a Social Science faculty during the 2020 Covid-19 lockdowns. Preliminary data on available e-testing and e-proctoring solutions were collected online whereas e-learning data were collected over three months by participant observation and...

Public relations is crucial in Nigeria, where businesses, government agencies, and people all rely on successful stakeholder communication. Public relations is an important field that creates two-way communication to find points of agreement and understanding. The study sought to find out the main research areas that public relations have been stud...

Communication evolved at the birth of the internet which also led to the birthing of the social media. The coming of the social media has made communication quicker, faster and has eliminated some barriers including physical barriers to some extent and it has enhanced feedback. The social media has made integration possible leading to globalization...

This article is a systematic review of available human communication studies published within the Nigerian context. It explains how researchers have focused on applications of human communication to health-related challenges, cultural issues as well as speech-making and use of language. It highlights the most frequently used theories and methodolog...

Newspapers are the fundamental part of the fourth estate through which information has been and is conveyed. It has been a means to reach audience and disseminate relevant information and news that is either local, national or international. Pertaining to its history in Nigeria, beginning from the time of IweIroyin to contemporary newspapers like p...

The human mind is one that seeks to know more. The insatiable urge to know more is embedded in every individual, hence the need to continually research. Communication research is very fundamental to the success of human race, because as times are changing, new trends are coming up, and new propositions are emerging, and the need to postulate new th...

Television has grown to become a very vital part of human life, as people have moved from just visuals which can be gotten from reading a newspaper, and audio that is gotten from audio, now people want audio-visuals that can only be gotten from the conventional media which is the television. This paper examines the research conducted by researchers...

This bibliography covers scholarly journal articles, books, projects, and reports on Nigerian Advertising. Each piece of work has an annotation that highlights its conclusions, methodologies, research topics, and suggestions. The 70 materials are used for this finding. A systematic analysis was used in collecting the data. Findings revealed that re...

Straight from the first attempt at regulating the media in Nigeria by the colonial masters, there have been several regulations and policies put in place by successive colonial and post-colonial administrations, both military and civilian, to control the media. Numerous studies have been carried out on the effects of the various regulatory steps, b...

The variety of opportunities offered by the internet makes it attractive for publishing, especially for developing nations previously unable to distribute publications on a global scale. However, Nigerian publishers striving to seize the moment are grossly under-reported in literature, notwithstanding that their innovations could create opportuniti...

Recently, newspapers published in Africa began to adopt web translation applications to make their businesses more competitive. However, studies indicate that web translations of even major languages are often inaccurate and generally gloss over how this affects African languages. And the predictors of translation inaccuracy seem to be inadequately...

The invention of the World Wide Web made the Internet attractive for publishing, offering Africans an opportunity to publish for the global market. Notwithstanding, their e-publishing initiatives, emerging business models and competitive e-collaboration with global distribution giants are yet to be adequately interrogated from an empirical perspect...

The aim of true religion is peaceful coexistence, which may guarantee eternal bliss, but currently, religion is ironically known to be a constant source of crisis in different parts of today's interconnected world. And reporting religious crisis has become a major challenge for journalists across print, electronic and new media. This challenge notw...

The global debate on the use and misuse of journal impact factor has been raging for several decades with the majority of authors, publishers and other stakeholders clearly admitting that equating journal impact factor to research impact could be misleading. Whereas the former strictly belongs to a journal in which an article is published, the latt...

The number of research approaches, methods, skills and presentation formats available to a researcher could influence how prolific and productive he or she would be. Notwithstanding, our experience in this journal as well as other journals indicates that quantitative survey research is overwhelmingly favoured in the Social and Management Science fi...

Purpose Many developing environments are characterised by uncertainties and research on how these uncertainties impact development in different industries is on-going. However, there is hardly any empirical examination of how this phenomenon impacts innovation adoption in the publishing industry, notwithstanding that the education industry largely...

Frequently media reports draw attention to errors in published books and other publications. Sometimes the reports emanate from libraries and schools that bicker with suppliers of flawed publications. Notwithstanding much of the noise-related research in information science literature focus on noise within and around libraries and schools; and fail...

Emmanuel Ifeduba, E;: Ohikhena, P.; Alabi, J. / Effectiveness and Challenges of Using E-books of the Opón Ìmò Computer Tablet for Technology Enhanced Learning in Osun State, Nigeria / 32 Abstract In 2013, the school system of Osun State in Nigeria distributed computer devices on which it had installed free pre-loaded textbooks and curriculum-relate...

Globally, Christian publishers have been known to drive publishing innovations and development in diverse socio-economic circumstances. In Nigeria, their roles in outsourcing, subsidiary rights transactions, distribution, innovation and export have received only passing mentions notwithstanding the pivotal nature of their sustained undertakings in...

This research letter aims to alert various stakeholders in the academic, education, publishing, and other related sectors in Africa to the growing media reports on errors in published books across the continent and the need to begin to address the growing challenge. Embarrassing reports of extensive errors in already distributed textbooks and schol...

Scholars indicate that gambling is on the increase in Nigeria and suggest that this could be associated with several factors, including increase in the viewership of the English Premier League (EPL), but there is hardly any empirical evidence to support these claims. This study, therefore, examined the viewership of English Premier League and how i...

Purpose Communication, which is the cornerstone of knowledge creation and transmission, is sometimes undermined by noise often described simply as errors but hardly interrogated as communication noise. Therefore, this paper aims to explain noise from the perspective of communication (content creation, decoding and transmission) with a view to drawi...

Purpose The purpose of this study is to examine the extent of production of digital book titles and deployment of e-promotion and how they correlate with school, library, bookshop, consumer and author readiness, with a view to enhancing publishers’ understanding of and participation in e-publishing, which is now crucial for growth and sustainabilit...

The general thinking that public policies have impacted negatively on everyday communication in Nigeria has received ample attention among researchers, but there is hardly any empirical work interrogating the influence of public policies on the publishing of political literature, notwithstanding that books are very important for political communica...

As conventional mass media globally grapple with challenges arising from the blossoming of web-based alternatives and unanticipated loss of readership and revenue, they strive to migrate online and to develop new web-based revenue models as survival strategies. In Nigeria, however, it is not clear how local publishers are adjusting to these new rea...

Digital book production machines are adopted in many academic and educational environments to enhance book production and distribution beyond what could be accomplished through the printed book. In developing economies like Nigeria where book production and distribution is badly affected by poor infrastructure, adoption of these machines is likely...

Globally, digital publishing innovations have been shown to be effective in breaking down book production and distribution barriers. However, there has been a dearth of studies on digital publishing innovations (D.P.I.) in Nigeria, particularly as it relates to predictors of innovation adoption. This study, therefore, examined the extent to which p...

Twenty-first century Nigeria may be described as the era of democracy yet freedom to publish, which is one of the hallmarks of true democracy, seem to be endangered more than ever before. Conversation around this subject has, however, been superficial, lacking in both historical and empirical depth. The aim of this study, therefore, is to investiga...

The paper explores a new buying and selling behaviour whereby newspaper readers, some of who have access to the papers online or off line, rather choose to converge, read free or rent and debate the contents at busy newsstands, sometimes for hours. It describes their modes of operation and the factors responsible for this novel reading behaviour. T...

Use of pin-up photographs in Nigerian newspapers has always attracted harsh comments from readers. And when the most popular and longest surviving Page-3-Girl, Sun Girl, came out looking more decent after a surprising makeover in 2013, some critics interpreted it as a straight victory for audience participants whereas many critics dismissed it as h...

Digital publishing is currently a major area of growth in the publishing sector of the global economy and publishers, in realization of this development, are increasingly going digital, and going digital entails adopting at least some of the innovations necessary for profitable business. To understand which innovations that are adopted by pioneer e...

The researchers set out to investigate the role played by local Nigerian publishers towards the acquisition and adoption of digital resources in university libraries. Employing a combination of interviews and examination of official records, data were gathered from three university libraries. The questions as to the number of digital resources adop...

Abstract: This study primarily examinedthe relationship between the adoption of digital cameras and the improved picture quality in Nigerian magazines. It also investigated the relationship between improved printing skill, improved photographic skill, improved paper quality and improved picture quality in the selected magazines. A total of 320 jou...

Access to information may have contributed to the yawning gap between Nigeria's wealth in human and material resources and the level of development recorded. Sustainable development can be engendered through the adoption of digital publishing innovations by publishers in the dispensation of their corporate social responsibility often geared towards...

In the past twenty years, new orientations and patterns of media entrepreneurship have been evolving but there is hardly any empirical research on this development. This paper, therefore, draws attention to the emerging patterns of media entrepreneurship in Nigeria, which call for new research perspectives. For data on the demographic identity of t...

The study seeks to find out if the adoption of ICT innovations such as the internet and the Global System of Mobile (GSM) communications has any influence on the ways and manners in which undergraduates read, write, speak and listen to English Language communication. It is anchored on the framework of the technological determinism theory. Personal...

Modern printing is over 160 years old in Nigeria but there is little scholarly literature to show for its practice. As publishers all over the world leverage on digital publishing innovations to sustain the trade, it is not clear if Nigerian printers are in position to embrace digital publishing innovations in order to grow their businesses and ens...

The aim of this paper is to identify and describe some innovative online research methods which are increasingly being adopted in the communication field, especially in book and periodicals publishing. It is also aimed at highlighting their potentials for effective research in third world countries like Nigeria where environmental and technological...

The main aim of 'real' religion is development. This paper is a study of the contributions of contemporary Christian organizations in Nigeria to the development of Mass Communication in the country and in effect, their contributions to overall national development. Religious organizations have always in their various ways strived to contribute to n...

There is a general assumption that Nigeria's local languages are under published, yet there is hardly any current research interrogating this assumption. The aim of this study, therefore, is to find out what the trend is in the publishing of books, magazines and newspapers in indigenous Nigerian Languages. A combination of newsstand survey and exam...

This study investigates patterns of electronic publishing innovations among Nigerian publishers. The survey method was employed using a questionnaire, interview guide and observation guide. The results show that electronic publishing innovations were adopted by the majority of the publishers and printers. The study concludes that Nigerian publisher...

From the first half of the 19th century when the first set of magazines were introduced in Nigeria, focus had been on religious and news magazines. Thus, as specialised magazines began to spring up in different sectors of the economy, the expectation was that scholars would chronicle the development. However, there is hardly any empirical work on t...

ABSTRACT As publishers all over the world embrace digital publishing, it is not clear whether their Nigerian counterparts are adjusting to this new reality or not. This study, therefore, aims at finding out, by way of empirical investigation, whether Nigeria’s publishing houses have adopted any digital publishing innovations in the light of the inc...

All over the world, satellite technology is being deployed to advance different aspects of rural development, but it is not clear if it is being deployed in Nigeria, neither is its influence on rural Nigeria established. This paper, therefore, seeks to examine the role played by satellite technology towards the attainment of sustainable development...

ABSTRACT Reading habits of Nigerian youths have been less than encouraging. As digital online publishing has become a reality, if not a matter of survival for publishers and readers, the question as to how best to encourage and sustain lifelong reading in Nigeria becomes even more important. Whereas many perceive digital devices as weapons of mass...

This study seeks to examine the influence of the Internet on communication research by measuring how extensively communications researchers have adopted the use of Internet sources in their research works. Content analysis of 133 research papers was undertaken using journals published between 1999 and 2007. It was found that only 24.8% of the resea...

The book is designed to cover all the courses approved by Nigeri's National Universities Commission for undergraduate studies in Mass Communication: Book publishing history, anatomy of a book, book publishing environments, the publishing process, book production, promotion, marketing and distribution. It also covers the legal aspects of book publis...