Emmanuel Selase Asamoah

• PhD
• Lecturer at University of Professional Studies

p>We investigate the effect of religiosity and job status on whistle-blowing among employees of micro finance companies in Ga-East district of Ghana. The intellectual dimension of religiosity informs and produces high sense of morality in an individual thus influencing whistle-blowing. Additionally, religion create the platform for building belief...

Purpose of the article Service quality is of utmost importance to firm competitiveness in the global business environment. In the telecommunication industry in particular, quality is imperative because of the upsurge in knowledgeable and demanding customers occasioned by developments in information technology. The purpose of this study is to measur...

This paper seeks to propose a conceptual framework for the development of a holistic measurement scale to determine the extent of internal market orientation (IMO) of a firm. To this end, the study reviewed the antecedent of the internal marketing (IM) constructs, and identified some disagreement and controversies surrounding the internal marketing...

The economy of Ghana has attained a middle-income status and is seeking to advance; hence, an analysis of the economy based on the supply chain management of energy is significant to provide the quantitative results and comprehensive information about how and where the energy use affects economic growth and development. This information is necessar...

Purpose – This paper has three main objectives. The first objective examines the degree of interrelationship between the level of brand equity and the performance of SMEs, while the second objective examines the extent of the antecedents of brand equity (brand awareness, brand association, perceived quality and brand loyalty) in predicting SME perf...

Price ending is an important pricing strategy that has been used by retailers over the years. The trend seems to be effective considering how consumers react especially to products with odd price endings. This review is aimed at providing an understanding of the psychological influences of price ending on buyers, using the theory of perception. It...

The brand is a pledge to buyers about the quality and prestige of a product or service. The main objective of this study is to analyse the importance of branding in the decision making of buyers and to examine the motives that drive consumer decisions when buying branded items. The conceptual framework of this study groups the hierarchy of needs ac...

This paper provides an overview of the application of microeconomic theories in fast food marketing. The aim is to bring out the interrelationship between marketing and microeconomics with respect to the fast food industry. The paper examines some conceptual and theoretical tools that will enhance the marketing practices of managers in the fast foo...