Emma RoderoUniversity Pompeu Fabra | UPF · Department of Communication
Emma Rodero
PhD Communication and PhD Psychology
About
133
Publications
87,461
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812
Citations
Citations since 2017
Introduction
Emma Rodero, Ph.D. in Communication, Ph.D. in Psychology, Master of Science in Voice Pathologies, and Master of Science in Cognition and Communication. She is a professor (senior lecturer/associate) in the Department of Communication at Pompeu Fabra University in Barcelona (Spain) and has been a visiting professor at numerous universities in Spain and in Latin America. She is the Director of the Media Psychology Lab (UPF) and the CCLab (for improving communication skills, Barcelona School of Management). She is a member of the American Psychological Association (APA), of the Society of Psychophysiological Research, and Sociedad Española de Psicofisiología y Neurociencia Cognitiva.
Additional affiliations
May 2007 - present
Education
September 2012 - June 2016
June 2011 - June 2012
September 2005 - June 2006
Publications
Publications (133)
When a speaker engages in public speaking, the expression shown while delivering the speech determines the effectiveness of the communication and can be very influential in organizational settings. However, in public speaking, the audience can often see the speaker before the presentation begins. Therefore, the public could hypothetically gain an i...
The discourses of the political leaders about the Covid-19 pandemic have become central to many television networks. Many citizens follow these press conferences, as they can be affected by the government’s measures against the virus. Due to its importance, analyzing how these individuals perceive their political leaders in these television appeara...
Some non-verbal cues, such as voice pitch and gestures, can influence the individual's emotional response to different messages. For this reason, non-verbal communication can be understood as the language of emotion, while the content is the language of ideas. But the research question here is what voice pitch and hand gesture strategies are more e...
The ability to communicate effectively is a crucial aspect of education. For college students, learning how to speak in public is essential for their academic and professional future. However, many students report fear of speaking in public, the socalled Public Speaking Anxiety (PSA). This study aims to implement a training program using Virtual Re...
The ability to deliver a speech effectively and persuade the audience is fundamental in the professional landscape. Nonverbal features, such as voice and gestures, are crucial to improving listeners’ perception and information processing in a public presentation. In nonverbal communication research, most studies have mainly examined the individual...
Studies in different languages have identified a broadcast speaking style, a particular manner that broadcasters have of reading news. This speaking style is characterized by an emphatic intonation with a fast speech rate easily recognizable by listeners. Some authors have stated that messages in this style are not positively perceived by listeners...
La escritura y la lectura se han concebido durante muchos años como los dos canales superiores de conocimiento que los alumnos deben dominar a la perfección. Por esta razón, la competencia escrita ha sido la protagonista en la educación, mientras la oralidad, la escucha y el habla, han quedado tradicionalmente en un segundo plano. Sin embargo, la m...
Most consumers do not like the speech style that announcers use in marketing messages. The main reason is an exaggerated way of speaking with a strong emphasis. Indeed, announcers tend to stress too many words in commercials, producing an overly emphatic speech style, which sounds choppy and stuttering. This study analyzes how different strategies...
Human voices narrate most audiobooks, but the fast development of speech synthesis technology has enabled the possibility of using artificial voices. This raises the question of whether the listeners’ cognitive processing is the same when listening to a synthetic or a human voice telling a story. This research aims to compare the listeners’ percept...
Esta propuesta pretende presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite entender la respuesta y el comportamiento de los sujetos cuando se exponen a mensajes mediáticos. Nuestro objetivo es explicar su concepción, evolución y especialmente su aplicación a la comunicación. El interés de estas investig...
This study analyzes the influence of the audio spatial dimension on the listener’s cognitive processing. Participants listened to different audio stories with four sound verbal and nonverbal resources (dialogue; dialogue and sound effects; dialogue and sound filters; dialogue and sound shots) representing the space and perspective of the scene. The...
Radio has always proven to be a medium that easily adapts to crises. Throughout history, in major natural disasters and health emergencies, radio has played a leading role because it is the most universal, simple, and accessible medium. Also, in the coronavirus pandemic, radio has proved to be a reference medium. Therefore, this article aims to sho...
Purpose
The purpose of this study is to determine how sonic logo’s acoustic features (intensity, pitch and pace) based on melodic tunes with no voice orient the response of consumers, attract attention, elicit levels of pleasantness and calmness and transmit brand personality traits.
Design/methodology/approach
A within-subject experimental factor...
El sonido es casi siempre el gran olvidado en la investigación sobre comunicación. A pesar de que algunos estudios ponen en evidencia su relevancia y de que el propio sentido común nos dice que tiene un alto poder de influencia en nuestro día a día, el sonido casi siempre queda relegado a un segundo plano. Al contrario de lo que ocurre con la image...
Sound is very important in my life, but I do not listen to the radio. Ads are boring." This is the representative answer of one of the 80 advertising students of Mexico and Spain (between 18 and 25 years old) that we surveyed in this exploratory study. Our goal was to know how this generation of young students perceive sound and radio advertising b...
Coordinado por Luis Miguel Pedrero (Universidad Nebrija) y José Mª García-Lastra (Cristaliza), este libro trata de identificar, describir y sistematizar las claves sobre las que la industria radiofónica articula su propia transformación digital para atender las exigencias de unos oyentes convertidos hoy en usuarios activos en todos los canales. Se...
Anuario AC/E de cultura digital. Tendencias digitales de cultura. Acción Cultural Española
A closer look at the three areas of action in communication permits us to conclude that the discipline faces a serious crisis. First, an epistemological review shows a fragmented body of theories. Secondly, there is a plurality of separate traditions within academia. Third, the professional field is technology-centered and lacks expertise since the...
El podcast está en auge. Los datos apuntan a que este nuevo formato tiene una amplia aceptación entre los jóvenes y está contribuyendo a reconfigurar la manera de entender el propio lenguaje sonoro. Uno de los espacios fértiles para esta innovación es la ficción y, si hay un país innovador en la exploración sonora, es México. Por eso, el objetivo d...
Many users are exposed every day to artificial voices in their different devices. Because of this, there is a growing interest both in improving the quality of these voices and in analyzing how they are perceived and processed. However, very little research has been conducted to examine nonverbal elements such as prosody. Accordingly, the first pur...
Voice education is a crucial aspect for professionals (journalists, teachers, politicians, actors, etc.) who use their voices as a working tool. The main concerns about such education are that, first, there is little awareness of the importance of voice education, and second there is little research devoted to it. The consequences of this lack of t...
Prosody is an important feature in communication, and the way a speaker uses the various elements of prosody in public speaking may affect listeners' perceptions and thus the speaker's credibility. This paper explores0 this topic in relation to speeches made in English by three politicians representing their countries' 2020 Olympic bids at the 125t...
This paper presents a novel methodology to characterize the style of different speakers or groups of speakers. This methodology uses sequences of prosodic labels (automatic Sp_ToBI labels) to compare and differentiate these speaking styles. A set of metrics based on conditional entropy is used to compute the distance between two speakers or group o...
his study explores the effect of different speaker intonation strategies in audio messages on attention, autonomic arousal, and memory. An experiment was conducted in which participants listened to 16 radio commercials produced to vary in pitch range across sentences as an independent variable. Dependent variables were self-reported effectiveness a...
Esta propuesta tiene como objetivo analizar y entender la respuesta o reacción de los individuos cuando se exponen a mensajes mediáticos. Así pues, el objetivo principal de este artículo es explicar la concepción y evolución de esta disciplina y, especialmente, cómo se puede aplicar a la comunicación. En particular, este análisis se centrará en el...
Esta propuesta tiene como objetivo presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite analizar y entender la respuesta de los individuos cuando se exponen a mensajes mediáticos. Así pues, el objetivo principal de este artículo es explicar la concepción, la evolución y especialmente la aplicación de esta...
One of the most important formal features to improve attention and memory is prosody. Prosody is a supra-segmental linguistic element composed by intonation, stress and rhythm. Some authors have demonstrated that prosody is a determining factor for the cognitive processing. The degree to which a speaker commands prosodic skills, such as stress in t...
Although some sound elements such as music or sound effects are commonly used in audiovisual messages, little research has been conducted to determine whether they guarantee better cognitive processing. The purpose of this study is to improve listeners' cognitive processing by determining the effectiveness of several sound elements in an audio mess...
Rodero, E.; Larrea, O.; Mas, Ll.; Vázquez, M., & Blanco, M. (2014). When the Internet seems to be deaf. Sound resources to enrich online radio advertising, in Oliveira, M. & Ribeiro, F. (Eds.) (2015). Radio, sound and Internet. Braga: CECS.
A closer look at the three areas of action in Communication permits to conclude that the discipline faces a serious crisis. First, an epistemological review shows a fragmented body of theories. Second, there is a plurality of separate traditions within academia. Third, the professional field is technology-centered and lacks of expertise since there...
All forms of communication are rapidly adapting to the information-interconnection age. Particularly, the journalist production process is adapting to a virtual platform environment in which new media formats and different uses and reception conditions emerge. However, despite sound (music, voice, effects) has boosted as a powerful communication to...
This study explores the effect of different intonation strategies applied to audio commercials on the cognitive processing of the listener. A within-subjects experiment was conducted in which participants listened to 16 radio ads that had been created with different models of intonation designed to vary the announcer’s pitch range. Dependent variab...
This article analyzes whether recognition in the news may be affected by speech rate and information density and addresses what the optimal level would need to be for information on the radio to be encoded and recognized as effectively as possible. The key question is whether the combination of these two factors has a decisive influence on cognitiv...
First broadcast on BBC Radio in 1951, The Archers is the oldest radio soap opera in the world still running. The 60th anniversary was celebrated in 2011. Therefore, this can be an excellent moment to devote an analysis to the main narrative elements of The Archers. So, the main goal of this paper is to describe the environments, the characters, the...
This study explores the effect of different intonation strategies applied to audio commercials on the cognitive processing of the listener. To test this, a within-subjects experiment was conducted in which participants listened to 16 radio ads that had been created with different models of intonation designed to vary the announcer’s pitch range. De...
Radio, advertising and the Internet often forget that sound is a rich and versatile resource for achieving objectives such as to gain the consumer’s immediate response, to build reputation and a brand image, to improve attention and recall, and to provide a functional and emotional user experience. To that end, adequate work in audio design should...
Radio, advertising and the Internet often forget that sound is a rich and versatile resource for achieving objectives such as to gain the consumer’s immediate response, to build reputation and a brand image, to improve attention and recall, and to provide a functional and emotional user experience. To that end, adequate work in audio design should...
This study demonstrates the effectiveness of the orientation effect in a sound commercial. This strategy focused the listener's attention on the important parts of the message by applying orienting elements (appeals to the listener, music, and sound effects) to several radio commercials, aimed at improving the cognitive processing. The sound effect...
The prosodic features of a message are a key factor in the transmission of information by radio. Some authors have demonstrated that perception and proper comprehension of radio news depend largely on the intonation, stress and speech rate used by the broadcaster. The aim of this study, therefore, is to determine the degrees of perception and recog...
Tokyo will host the Olympics in 2020 after emerging the favourite over Madrid and Istanbul. The speeches given by each country’s representative were a key factor in being selected by the Olympic Committee. Undoubtedly, the speech of the Mayor of Madrid, Ana Botella, was the most discussed due to her insecurities in the domain of English language. I...
The crisis of creativity currently experienced by radio advertising in Spain demands the development of studies on the ways to improve radio ad recall rates in order to make this format more effective and profitable. Based on the previous premise, this article aims to determine whether the implementation of two measures related to the micro and mac...
Introducción: La crisis expresiva por la que atraviesa la publicidad en radio unida a la necesidad de que el formato sea efectivo y rentable publicitariamente conducen a la necesidad de realizar estudios sobre el nivel de recuerdo de los oyentes que aporten soluciones al problema. Objetivos: Esta investigación tiene por objetivo analizar si la apli...
Literature review on prosody reveals the lack of corpora for prosodic studies in Catalan and Spanish. In this paper, we present a corpus intended to fill this gap. The corpus comprises two distinct data-sets, a news subcorpus and a dialogue subcorpus, the latter containing either conversational or task-oriented speech. More than 25 h were recorded...
The voice is one of the radio news reader’s most important resources when conveying messages. Controlling the voice, through the proper use of prosodic features as the main tool for transmitting the explicit content of a text, provides a referential framework. It is also instrumental in conveying the sense of the text as well as its affective dimen...
La radio siempre ha sido un medio de comunicación con gran capacidad de adaptación a los cambios tec
nológicos. Y en este contexto la era de Internet se debe entender más como una nueva oportunidad de su
peración que como un problema. Pero la realidad radiofónica no puede cambiar sin comportar también
un reflejo transformativo en la enseñanza que...
Literature review on prosody reveals the lack of corpora for prosodic studies in Catalan and Spanish. In this paper, we present a corpus intended to fill this gap. The corpus comprises two distinct data-sets, a news subcorpus and a dialogue subcorpus, the latter containing either conversational or task-oriented speech. More than 25 h were recorded...
Voice is our main communication resource but especially is the tool more important for working on radio. Voice on
radio transmits not only the explicit text, but also all the meaning and the affective dimension. Consequently, the
audience’s attention to the radio message as well as understanding and assimilating of it will depend on a correct
and e...
The voice is one of the radio news reader’s most important resources when conveying messages. Con
trolling the voice, through the proper use of prosodic features as the main tool for transmitting the ex
plicit content of a text, provides a referential framework. It is also instrumental in conveying the sense
of the text as well as its affective d...
La aparición de nuevos medios de comunicación
asociados a internet ha supuesto
un cambio en el fenómeno de la
comunicación, tanto en soportes como
en los contenidos, lo que ha dado lugar
a una oferta de formatos a través de los
cuales el usuario puede recibir e intercambiar
información, con la posibilidad
de ser el creador de estos contenidos.
Desd...
Voice is our main communication resource but especially is the tool more important for working on radio. Voice on radio transmits, not only the explicit text, but also all the meaning and the affective dimension. Consequently, the audience attention to the radio message as well as understanding and assimilating of it, will depend on a correct and e...
El sonido de una voz que acaricia las ondas Siempre quise ser locutora. Pero, como supongo que muchos otros, uno piensa en ello como un deseo muy lejano. Principalmente porque entiendes que ser locutor o locutora de radio es algo muy especial, tan especial que difícilmente podrás alcanzar esa meta. Escuchar la voz de un locutor a través de las onda...
La radio siempre ha sido un medio de comunicación con gran capacidad de adaptación a los cambios tecnológicos. Y, dentro de esta trayectoria, la era de Internet se debe entender más como una nueva oportunidad de superación que como un bache en el camino. Así es como, dentro de este nuevo modelo comunicativo intermodal e interactivo, la radio va int...
Radio has always been a medium of communication with great ability to adapt to technological changes. And in this context the Internet age must be understood more as a new opportunity to overcome itself than as a problem. But this change can not be produced without modifying and adapting the teaching of radio in the university. Therefore, today it...
As novas tecnologias e especialmente o podcast favorecem a recuperação do género mais criativo do meio radiofónico: o drama, que, por não estar sujeito à actualidade, se adapta aos novos modos de produção e recepção de conteúdos na Internet e através do podcast. Surgem, assim, na Internet diversas experiências que, tendo o drama radiofónico como pr...
Radio’s capacity to stimulate the creation of mental images in the mind of its listeners has long been acknowledged. Nevertheless, research into mental imagery has focused principally on the study of visual stimuli, although studies into radio itself have mostly concerned the field of advertising. In this study, we examine the influence of two stim...
Speech rate is one of the most important elements in a news presentation, especially on radio, a sound medium. Accordingly, this study seeks to compare broadcasters' speech rate and the number of pauses in 40 news bulletins from the BBC (United Kingdom), Radio France (France), RAI (Italy), and RNE (Spain). Most authors addressing the medium of radi...
It has always been stated that the radio is the invisible medium that has the greatest effect in stimulating the imagination of listeners. Therefore, this article intends to compare two kinds of presentation structure—dramatisation versus narration—in a fictional radio story to determine the extent to which the imagination is aroused and the point...
In radio advertising, there is a strong tendency to employ male voices more often than female voices in the belief that male voices sound more convincing. As a result, a gender stereotype is established which would appear to be upheld more by tradition than actual advertising effectiveness. This experimental study analyses the influence of gender o...
Desde todos los sectores se coincide en afirmar que la calidad publicitaria de la radio
se encuentra muy por debajo de la de otros medios de comunicación. La explicación
principal que apuntan muchos autores a esta crisis de la publicidad en radio es
precisamente la débil formación universitaria en esta materia. Esto significa que no
estamos for...
This paper presents a case study of two Spanish sports shows that have created their own advertising style: Carrusel Deportivo, which is broadcasted by Cadena SER, and Tiempo de Juego, which is broadcasted by Cadena COPE. Using voice abilities for expressive purposes and inserting advertisements throughout the show, these programs allow exploring n...
Intonation is a vehicle for communication, which sometimes contributes greater meaning than the semantic content of speech itself. This prosodic element lends the message linguistic and paralinguistic meaning, which carries a highly significant communicative value when conveying emotional states. For this reason, this article analyses the use of in...
El atentado del 11 de marzo de 2004 en la Cadena SER desde la teoría del framing 2004ko Martxoaren 11ko atentatua Cadena SER-en framing teoriatik begiratuta Resumen Los atentados terroristas del 11 de marzo pusieron, una vez más, de manifiesto la influencia decisiva de la radio por su agilidad informativa, pero especialmente por el cuestionamiento...
New technologies and, in particular, the podcast are leading to the revival of the most creative of all radio genres: the radio drama. Not being subject to the here-and-now, this genre is easily adapted to new production and reception methods on the Internet and via the podcast. Numerous experiences based on the radio drama have started to appear o...
La capacidad de la radio para estimular la creación de imágenes mentales en el oyente es una de las
características más destacadas tanto en la bibliografía como en las investigaciones de referencia. Pero a
pesar de ser una característica ampliamente reconocida, pocas son las investigaciones experimentales
que han comprobado si la radio genera esta...
La tarea de crear un programa de radio implica emprender un proceso que va desde la planificación, la estructuración y la elaboración del guión del espacio hasta la edición, presentación y montaje del programa. Y todo ello en un medio tan particular como la radio, sometido a una serie de condicionamientos derivados de su peculiar dimensión sonora.
La radio es uno de los medios de comunicación más propicios para contar historias. Su poder estimulador la ha convertido en un soporte idóneo para hacer soñar al oyente. Pero los relatos de ficción en la radio se han ido perdiendo y por ello este libro nace con el objetivo de recuperar esa magia, analizando sus beneficios, y explicando paso a paso...
El constante reclamo desde varios sectores para iniciar un proceso de renovación de la publicidad radiofónica, caracterizada en nuestro país por la escasa calidad, continúa sin recibir respuesta. La radio se mantiene como soporte publicitario de contenidos pobres, que no tienen en cuenta las características del medio invisible ni se esfuerzan en em...
En una sociedad influenciada por los medios de comunicación audiovisual y sustentada en la educación formal por la enseñanza del lenguaje escrito y audiovisual, se hace imprescindible recuperar la formación educativa en las estructuras orales. La cultura auditiva ha sido la gran olvidada aún cuando es imprescindible en el desarrollo del lenguaje, c...
In its eighty years of existence, radio has been always characterized to adapt to the social, cultural and technological transformations. Thus it has been until this moment. Nevertheless, some years ago, the authors and professionals of this medium have been detecting a stagnation that affects to its structure. At a time in continuous technological...
Questions
Question (1)
This is the link: https://www.surveymonkey.com/s/NHPWGSW. We really appreciate your contribution
Projects
Projects (4)
This project has the following two objectives:
1. Analyze which are the most effective sound strategies to improve the listener's cognitive and emotional processing of audiobooks.
2. Establish what is the sound design that arouses in the listeners a greater creation of mental images, greater degree of involvement with the story, attention, motivation and emotional reaction as well as which is best remembered.
Alzheimer's is one of the most widespread diseases in our society. This disease affects the patient's standard of living and their environment. One of the most evident problems occurs in the social interaction and in the communication they establish with their caregivers. Some studies have shown the importance of a satisfactory communicative interaction to improve the relationship between caregivers and patients. From this perspective, some communication guidelines have been recommended to improve the interaction between patients/relatives and caregivers. Prosody, the way of speaking, composed of intonation, accent and speech rate, has only been recently studied. How individuals say something is as relevant as what they say. The most recent studies are focusing on analyzing the prosodic variations these patients use when talking to determine how these changes are affected by the disease and whether they can be used to diagnose Alzheimer's. Another set of studies is analyzing the degree of recognition of emotions of these patients based on prosody variations. However, there are not studies that analyze whether Alzheimer patients are sensitive to prosody variations and, if so, whether the ways in which caregivers speak to them may improve their communicative interaction. Therefore, the main objective of this multidisciplinary project is to analyze whether several prosodic strategies can improve the cognitive response and the communicative interaction between the Alzheimer's disease patients (AD) and their caregivers. In other words, the study aims at assessing how a variety of instructions delivered with different prosodic variations is cognitively processed by patients to enhance their attention, motivation, comprehension, and emotional state. To do this, a combination of qualitative and quantitative methods will be applied. The qualitative methods will assess the caregivers' needs and impressions about their relationship with patients through tests, interviews, and focus groups. The quantitative ones will measure the cognitive response of AD patients: their attention, activation, and emotional response. This response will be analyzed by measuring the psychophysiological reaction: heart rate, electrodermal activity, and electromyography. A video game with tasks will also be designed to measure the motivation and comprehension of the instructions that these patients receive. The experiment will be applied to two different groups of participants: the first one with Alzheimer's patients and the control group with elder people. If the AD patients respond to prosody variations, and we can improve their attention, motivation, comprehension, and emotional status, the results, in addition to showing the importance of prosody in the disease, will contribute to a) implement an Alzheimer's Caregiver Training about how to speak to patients and b) to create a tool, a video game, which can measure the prosody response of Alzheimer's patients.