Emma Mohamad

Emma Mohamad
Universiti Kebangsaan Malaysia | ukm · CENTRE FOR RESEARCH IN MEDIA AND COMMUNICATION (MENTION)

PhD Cardiff University

About

67
Publications
36,769
Reads
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1,395
Citations
Citations since 2017
41 Research Items
1385 Citations
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20172018201920202021202220230100200300400500
20172018201920202021202220230100200300400500
Additional affiliations
September 2004 - present
Universiti Kebangsaan Malaysia
Position
  • Professor (Associate)

Publications

Publications (67)
Article
Full-text available
Along with the consistent increase in the COVID-19 vaccination rate, the Indonesian government continues to strive to control the pandemic with various policy programmes. On the other hand, the vaccination programme has also been expanded to 6-11 years school children to foster the implementation of school reopening despite many debates and controv...
Article
Full-text available
Introduction: This study explored exposure to misinformation, COVID-19 risk perception, and confidence towards the government as predictors of negative attitudes toward the COVID-19 vaccine. Methods: A cross-sectional survey was carried out from 30 June to 30 August 2021 involving 775 respondents. The survey instrument for the questionnaire was...
Preprint
Full-text available
Introduction: This study explores exposure to misinformation, COVID-19 risk perception, and confidence towards the government as predictors to negative attitudes toward the COVID-19 vaccine. Methods: A cross-sectional survey was carried out from 30 June to 30 August 2021 involving 775 respondents. The survey instrument for the questionnaire is an a...
Preprint
Full-text available
Background: P. knowlesi malaria remains a severe threat for at-risk communities in Malaysia. This study explores efforts, challenges and initiatives taken by the health officers at districts with high cases of P. knowlesi malaria in peninsular Malaysia in their role as health authority for mitigating the disease. Method: In-depth interviews were co...
Article
Full-text available
Apart from the severe impact on public health and well-being, the chain effect resulting from the COVID-19 health crisis is a profound disruption for various other sectors, notably in education. COVID-19 has driven massive transformation in many aspects of the educational landscape, particularly as teaching and learning shifted online due to school...
Article
Full-text available
Social media does not only provide a space for individuals to communicate, but it also encourages individuals to find and share health information. This situation has led to a change in the patterns and functions of health opinion leaders that exist on social media. Health opinion leaders influence media users by sharing and delivering health infor...
Article
Full-text available
Well-being is an essential concept in a human’s life as it is an emotional state that significantly influences our lifestyle. This study aims to develop a Malaysian male well-being indicator using the intrapersonal communication perspective. In this study, a self assessment instrument was constructed based on the self-concept theory in order to und...
Article
Full-text available
Background: An infodemic is an overflow of information of varying quality that surges across digital and physical environments during an acute public health event. It leads to confusion, risk-taking, and behaviors that can harm health and lead to erosion of trust in health authorities and public health responses. Owing to the global scale and high...
Article
Full-text available
Background: An infodemic is an overflow of information of varying quality that surges across digital and physical environments during an acute public health event. It leads to confusion, risk-taking, and behaviors that can harm health and lead to erosion of trust in health authorities and public health responses. Owing to the global scale and high...
Preprint
The study has examined the similarities and differences in the coverage of two Palestinian news agencies Ma’an and Palestinian Information Center (PIC) on the reactions of Palestinian President Mahmoud Abbas’s regarding relocating the US embassy from Tel Aviv to Jerusalem. The study has also aimed to explore the use of four function of framing by E...
Preprint
The main focus of this study is the coverage of New Straits Times (NST) of the first Palestinian General Elections for two presidential candidates namely, Yasser Arafat and Samiha Khalil. This study aimed to explore if any of Entman’s 1993 framing functions was used in the coverage of this issue and to explore whether the tone of NST coverage was n...
Article
Full-text available
Background: Among successful measures to curb COVID-19 spread in large populations includes the implementation of a movement restriction order. Globally, it was observed that countries implementing strict movement control were more successful in controlling the spread of the virus as compared to countries with less stringent measures. Society's ad...
Article
Full-text available
Sources play a vital role in the dissemination of information. This also applies to the Doktor Muda programme in schools. The members of the Doktor Muda club are responsible for conveying health information to their peers in school. Prior to this process, these students were trained by the advisor teachers based on the guidelines in the Doktor Muda...
Article
Full-text available
Health literacy is progressively seen as an indicator to describe a nation’s health status. To improve health literacy, countries need to address health inequalities by examining different social demographic factors across the population. This assessment is crucial to identify and evaluate the strengths and limitations of a country in addressing he...
Preprint
Full-text available
BACKGROUND Among successful measures to curb COVID-19 spread in large populations includes the implementation of a movement restriction order. Globally, it was observed that countries implementing strict movement control were more successful in controlling the spread of the virus as compared to countries with less stringent measures. Society’s adhe...
Article
Full-text available
Abstract: This systematic literature review study emphasized the Source Credibility (SC) in the dissemination of health information. The objective of this peer-to-peer review is to analyse the importance of SC in the dissemination of health information. Preferred Reporting Items for Systematic Reviews and Meta- Analysis (PRISMA) is used as the met...
Article
Full-text available
The aim of the present paper is to address the use of source-credibility dimensions in delivering health information. The source credibility theory is used as the framework of the research theory. To meet credibility standards, four dimensions of source credibility were used to assess the resource requirements. These dimensions include trustworthin...
Conference Paper
Full-text available
ABSTRAK-Dinamik merupakan salah satu dimensi yang dibincangkan dalam perkembangan teori kredibiliti sumber. Penggunaan dimensi ini dilihat merentasi pelbagai bidang termasuklah pemasaran, periklanan, politik, pendidikan dan kesihatan. Kajian ini dijalankan untuk menganalisis penggunaan dimensi dinamik dalam program promosi kesihatan sekolah yang di...
Conference Paper
Full-text available
ABSTRAK-Populariti penggunaan media sosial yang semakin meningkat telah membawa kepada revolusi media sosial yang berkeupayaan untuk menggantikan media komunikasi tradisional. Perubahan landskap ini bukan sahaja membantu individu dalam berkomunikasi, mencari maklumat kesihatan dan seterusnya berkongsi maklumat tersebut dalam media sosial tetapi jug...
Article
Full-text available
Background: There are multiple media platforms and various resources available for information on COVID-19. Identifying people’s preferences is key to building public confidence and planning for successful national health intervention strategies. Objective: This study examines the sources of information for COVID-19 used by the Malaysian public and...
Preprint
Full-text available
BACKGROUND There are multiple media platforms and various resources available for information on COVID-19. Identifying people’s preferences is key to building public confidence and planning for successful national health intervention strategies. OBJECTIVE This study examines the sources of information for COVID-19 used by the Malaysian public and...
Article
Full-text available
In an effort to mitigate the outbreak of COVID-19, many countries have imposed drastic lockdown, movement control or shelter in place orders on their residents. The effectiveness of these mitigation measures is highly dependent on cooperation and compliance of all members of society. The knowledge, attitudes and practices people hold toward the dis...
Preprint
Full-text available
In an effort to mitigate the outbreak of COVID-19, many countries have imposed drastic lockdown, movement control or shelter in place orders on their residents. The effectiveness of these mitigation measures is highly dependent on cooperation and compliance of all members of society. The knowledge, attitudes and practices people hold toward the dis...
Article
Full-text available
Background: The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47-item scale to parsimonious short item scales that still reflect the assumptions and requirements of the conceptual model. This study used confirmatory f...
Article
Full-text available
Correspondence article on the importance of communication planning.
Preprint
Full-text available
Background: The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47-item scale to parsimonious short item scales that still reflect the assumptions and requirements of the conceptual model. This study used confirmatory fa...
Preprint
Background: The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47-item scale to parsimonious short item scales that still reflect the assumptions and requirements of the conceptual model. This study used confirmatory fa...
Preprint
Full-text available
Background The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47 item scale to parsimonious short item scales that still reflects the assumptions and requirements of the conceptual model. This study used confirmatory fa...
Article
Full-text available
The growing popularity of social media usage has led to growing social media revolution capable of replacing traditional communication media. This landscape change not only helps individuals in communicating, searching for health information and thus sharing information on social media, but also promoting changes in the types and functions of healt...
Article
Full-text available
The main focus of this study is the coverage of New Straits Times (NST) of the first Palestinian General Elections for two presidential candidates namely, Yasser Arafat and Samiha Khalil. This study aimed to explore if any of Entman's 1993 framing functions was used in the coverage of this issue and to explore whether the tone of NST coverage was n...
Article
Full-text available
The study has examined the similarities and differences in the coverage of two Palestinian news agencies Ma’an and Palestinian Information Center (PIC) on the reactions of Palestinian President Mahmoud Abbas’s regarding relocating the US embassy from Tel Aviv to Jerusalem. The study has also aimed to explore the use of four functions of framing by...
Article
Full-text available
Society generally respect and honour medical practitioners. Nonetheless, there are those who manifest their disappointment by labelling medical practitioners using negative statements in social networking sites. This worrying situation may tarnish the image of medical profession and institutions, and may cause misunderstanding among social networki...
Article
Full-text available
ABSTRAK Profesion dalam bidang perubatan lazimnya menjadi satu profesion yang disegani, dan dihormati. Namun begitu, kebelakangan ini terdapat kemunculan gelaran dan tohmahan yang tidak elok ditujukan kepada para pengamal perubatan melalui laman sosial. Keadaan ini nyata bukan sahaja membimbangkan, tetapi juga boleh mencalarkan imej institusi perub...
Article
Full-text available
Menonton drama televisyen sebagai bahan hiburan, dan sumber pengetahuan tidak dapat disangkal lagi sejak sekian lama. Mudah untuk diakses samada melalui televisyen itu sendiri, atau secara atas talian, setiap drama Melayu tempatan mempunyai para pengikut dan peminatnya tersendiri yang terdiri daripada pelbagai latar belakang yang sama atau berbeza....
Article
Full-text available
Opinion leaders play an important role in mitigating health issues and are able to influence attitudes and health behaviors to a certain extent. However, in the world we are living today, individual health decision making no longer rely fully on doctor’s advice, but often persuaded by people or organisations deemed reliable and trustworthy. Interes...
Article
Full-text available
Studying abroad is an experience which can benefit both students’ original and host countries. The Afghan government in their quest to improve the human capital have decided to send their students to pursue their studies abroad. It is hoped that these students not only succeed in their academic endeavor but also to learn from the context of cultura...
Article
Opinion leaders play an important role to influence people’s perception and decision making on health. Social media has also allowed opinion leaders to communicate faster and allow public to talk about health issues openly. This can be observed in variety of health topics, whereby social media becomes a platform for discussion and sharing of inform...
Article
Full-text available
Abstrak Literasi kesihatan merupakan kemahiran yang perlu dimiliki oleh setiap orang dalam usaha untuk memahami maklumat kesihatan dengan baik. Seseorang yang dikatakan mempunyai literasi kesihatan yang baik apabila individu tersebut berupaya mencari, memahami dan menggunakan maklumat yang berkaitan dengan kesihatan dalam kehidupan hariannya Litera...
Data
Supplementary data related to this article can be found at http://dx.doi.org/10.1016/j.je.2016.09.005.
Article
Full-text available
Background Health literacy has been increasingly recognized as one of the most important social determinants for health. However, an appropriate and comprehensive assessment tool is not available in many Asian countries. This study validates a comprehensive health literacy survey tool European health literacy questionnaire (HLS-EU-Q47) for the gene...
Article
Full-text available
Effective relationship maintenance strategies between organisations and its public are able to help organisations to achieve its goals. In this study, researchers examined public relation strategies used by Malaysian companies to build their relationship with stakeholders through company websites. Based on Hon & Grunig’s relationship maintenance st...
Article
Health literacy is a vital skill that everyone needs in order to understand health information properly. A person who has good health literacy is able to find, understand and use health-related information in daily life. Health literacy has become a very important topic in contemporary health care sector, health promotion, health education and the...
Article
This paper reviews systematically measurements used in past studies on diabetes and explore how these measurements can be improved for future studies conducted in Malaysia. Diabetes is chosen in reflection of the seriousness of this disease in Asian region and acknowledging how knowledge can serve as an important tool in health self management. 11...
Article
Full-text available
Information is the essence of knowledge in life. With information, individual will have the opportunity to turn themselves around and create a better life. Human seek information for a variety of needs and reasons. The information that has increasingly becoming a trend nowadays is on health. To acquire information on health, individuals need to loo...
Conference Paper
Health literacy is an important element to ensure successful health communication. It is considered as an individual skill to understand health information properly, as with high health literacy one is able to find, understand and use health-related information in daily life. This may include information received through doctors-patient communicati...
Article
Full-text available
This research aims to look at the portrayal of Chinese culture in our local advertisement, Chinese New Year Petronas advertisement. The researcher is interested to look at cultural elements instilled in the advertisements, aside from Malay and Indian ones. Thereon, the researcher should be able to make an intellectual assumption about foreign cultu...
Article
Selection of growing up milk is vital to ensure good health for children and help fulfill children growing up needs. However, there are abundance of information made available on the media, many of which may be inaccurate, especially those based on money making profit. This study focuses on mothers’ health literacy on children growing up milk. Spec...
Article
Full-text available
Technology advancement and revolution in film arena has brought tremendous change in film making practise. The digital technology alters film industry via production, marketing as well as their audience landscape. The use of digital visual effects (DVFx) for example, indirectly impacts film narative and aesthetic values, which then influences how a...
Article
The aim of this study is to study the cultural adaptation process underwent by Malay students who pursued their post-graduate studies, either Masters degree or PhD in Australia and United Kingdom. The focus of this research is on the difference in culture and lifestyles as students overseas. The U-Curve model (Lysgaard, 1955) was used as the basis...
Article
This paper argues that the media can play a role to help normalise breastfeeding in society, particularly in Malaysia. This deduction is reached following an analysis of local media portrayals of breastfeeding, particularly by observing where and how breastfeeding is being portrayed, as well as delving into the division of space between breastfeedi...
Article
Full-text available
The paper aims to examine religious and cultural issues with regards to breastfeeding and explore how this awareness can improve breastfeeding promotion in a contemporary Muslim society. Focusing specifically on Malay women, the study looks at how breastfeeding is being negotiated into women's understanding of modesty in Islam and how this may affe...
Article
Full-text available
In the context of health, self-efficacy refers to the individual’s ability in taking action to attain better health condition. This research is based on past researches by employing the systematic review. The objective of this research is to illustrate the measurement of self-efficacy in the context of health which has been primarily used by other...
Article
Full-text available
Breastfeding does not only take place in women's bodies but it helps construct the notion of 'good' and 'bad' mothers (Kukla, 2006a). According to Kukla, our idea of the maternal body (including breastfeeding) is contextualised by the surrounding discourses which dominate and constrain our definition and the meaning of maternality. Discourses aroun...
Article
National television is the term used to describe television broadcasting owned and maintained for the public by the national government, and usually aimed at educational, informational and cultural programming. By this definition, Radio Televisyen Malaysia's TV1 is the national television in Malaysia and until 1984 was the only television broadcast...
Article
This paper explores some media production issues in relation to breastfeeding promotion. It delves into the relationship between media and news sources, and how this relationship can play a role to improve health communication strategies. Three in-depth interviews were conducted at the media production level involving a magazine editor and two brea...
Article
Full-text available
The blogging culture has provided many Malaysians with an alternative platform to channel their views, ideas and opinions. The Government of Malaysia has taken a liberal stand on the usage of the Internet with minimal censorship taking place. Globally, however, various negative issues have been highlighted regarding blogs. The main objective of pro...

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Projects

Projects (6)
Archived project
To measure HL status in Asia To examine the predictors of HL To explore the outcomes of HL To investigate the interactions between indicators To develop a short survey tool To find out the potential intervention in the future. To open a new research horizon
Project
This project aims to identify the emergence of individuals as opinion leader, their characteristics and the extent of their opinion in influencing others.