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Introduction
My research interests are in the effects of food promotion on children’s ingestive behaviour. Specifically I am interested in quantifying the extent & nature of food advertising via television, new media and other sources and elucidating the effects of branding activity (e.g. characters) on children’s responses to advertising. I am also interested in determining the role of situational factors, and both intrinsic and extrinsic mediating factors on children’s responses to food marketing.
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August 2012 - present
