Emilia Smolak Lozano- University of Malaga
Emilia Smolak Lozano
- University of Malaga
About
19
Publications
3,028
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
99
Citations
Introduction
Current institution
Publications
Publications (19)
Introducción: Existe una necesidad cada vez mayor de establecer modelos de evaluación para la publicidad política digital, especialmente en la ciberdemocracia europea, ya que la legislación de la UE aún no está completamente adaptada a la realidad digital. Como tal, puede generar preocupaciones con respecto al alcance de la influencia de las campañ...
This article reflects on the use of a mixed qualitative and quantitative methodology, based on ethnography, to carry out the thematic and narrative approach to creating a documentary podcast series about rural women in Andalusia. It shows the ethnographic method applied to a case study, demonstrating its usefulness in the creation of a sound docume...
En el intento de cartografiar el complejo universo del debate global sobre la cuestión medioambiental, la investigación aplica el proceso de modelos de análisis lingüístico para extraer los contenidos semánticos representados en las conversaciones de los internautas. La lingüística computacional permite recrear un marco semántico y contenidos del d...
La digitalización de la esfera pública ha propiciado una mayor visibilidad de la acción colectiva ciudadana y su participación como actor político y social. El objetivo del presente estudio se centra en el análisis de las plataformas de activismo ciudadano digital del movimiento de asociaciones de pensionistas a través de sus redes sociales y plata...
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expand...
La presencia de los Social Mediaen la difusión de la investigación científica española es el objeto de este estudio. Concretamente, se centra en las revistas españolas indexadas en JCR y SJR: Comunicar, Comunicación y Sociedad, El Profesional de Información, SCIRE, Signa, Revista Latina de Comunicación, Ibersid, Historia y Comunicación Socialy Estu...
The present paper discusses the use of social media when campaigning for social change in the education sector. The main focus is the analysis of the public relation strategies in use: the disclosure of real testimonials and the development of storytelling, as contents that enhance affinity and engagement towards social change. For the purpose of t...
The present paper discusses the use of social media when campaigning for social change in the education sector. The main focus is the analysis of the public relation strategies in use: the disclosure of real testimonials and the development of storytelling, as contents that enhance affinity and engagement towards social change. For the purpose of t...
Social media have opened up new opportunities for the creation of innovative public relations strategies focused on establishing and cultivating relationships with stakeholders on the basis of meaningful dialogue. Consideration of the interrelation between corporate social responsibility (CSR) and public relations highlights new areas for explorati...
La posibilidad de ver la radio en Youtube ha facilitado que esta plataforma potencie la captación de usuarios que no son oyentes tradicionales. El objetivo de esta investigación es realizar un análisis comparativo del consumo del medio en Youtube España y Polonia. Realizamos análisis de contenido de Youtube de 14 emisoras españolas y 14 en Polonia,...
Debido al auge de Social Media, la gestión de crisis de reputación online cada vez cobra mayor importancia en la agenda setting de los medios de comunicación, en la enseñanza de la profesión de dirección de la comunicación, así como en la práctica profesional. La peculiaridad de flujos comunicativos en el ecosistema digital, la velocidad,el alcance...
Special issue “New media, audience and emotional connectivity”
This special issue is resulting from the work of the Working Group on “Audience interactivity and participation” of the COST Action IS0906 “Transforming Audiences, Transforming Societies”.
COST is an intergovernmental framework for European Cooperation in Science and Technology, allowi...
The research on television market and audience has been so far dominated by a telemetric system operating within a determined panel in the longitudinal manner. Nevertheless, the rise of digital era marked by the growing consumption of audiovisual content and TV in the Internet via VOD systems, subscription services, streaming etc. has changed the w...
ResumenLa investigación se ha enmarcado en el estudio de la gestión de la comunicación organizacional en el deporte, con el enfoque en las redes sociales como canales estratégicos para establecer las relaciones con los fans de fútbol. Olabe (2012) y Ginesta (2011) han estudiado su influencia en la comunicación con los distintos públicos de las enti...
Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The st...
This research paper aims to present the exhaustive review that was carried out on various Crisis Communication theories and models coming from various authors and schools by researching the bibliographic sphere that includes books and specialized indexed journals, such as: Public Relations Quarterly, Public Relations Research, Journal of Public Rel...
With the background of growing importance to elaborate the theoretical and methodological basis for communication 2.0 investigations within wider framework of communication investigations in general, the present study aims to reconstruct and resume the theoretical concepts de evaluation of communication in Social Media. As evaluation of communicati...
With the background of growing importance to elaborate the theoretical and methodological basis for communication 2.0 investigations within wider framework of communication investigations in general, the present study aims to reconstruct and resume the theoretical concepts de evaluation of communication in Social Media. As evaluation of communicati...
With the explosion of interactive resources called Web 2.0, communication has evolved in order to adapt to the present era and the transience of information within the new communication horizon that is the Internet. New audiences, that nowadays have different parameters and demands in comparison to traditional audiovisual passive audience, have req...
