Emerson Wagner Mainardes

Emerson Wagner Mainardes
FUCAPE Business School · Management

Doctor of Business Administration

About

184
Publications
146,730
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2,036
Citations
Citations since 2016
120 Research Items
1810 Citations
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20162017201820192020202120220100200300400
20162017201820192020202120220100200300400
20162017201820192020202120220100200300400
Introduction

Publications

Publications (184)
Article
The COVID-19 pandemic and the lockdown pushed people to buy more online. With the increase in online shopping, there was also an increase in ethical issues with electronic retailers resulting from problems with products, misleading price practices, lack of customers’ personal and financial data protection, non-delivery of goods, and misleading adve...
Article
Purpose This study aims to verify the dimensions of perceived quality of services which influence the satisfaction of accounting firm clients and verifies whether customer satisfaction influences loyalty and word-of-mouth recommendations. Design/methodology/approach A model is proposed and tested using a survey of 292 accounting firm clients; stru...
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Purpose: This study sought to identify the influence of satisfaction, loyalty, subjective norms, and team image on fans’ purchase intention for products in the team colors.Methods: A survey was conducted with 301 soccer fans, and the results were analyzed with PLS.Findings: The results suggest that the more satisfied a fan is with the team, the gre...
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This research seeks to verify whether perceived crowding, perceived service climate, positive customer-to-customer (C2C) interactions, and dysfunctional customer behavior influence the perception of experiential consumption value in self-service restaurants. We surveyed by applying a questionnaire to 337 consumers. The results showed that the perce...
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This study aimed to verify the influence of the constructs market orientation, brand orientation, spiritual benefits, social benefits, and participation in the religious institution, on loyalty of the faithful to their religious institutions, which were our field of study. Based on the literature, we proposed a structural model based on the precedi...
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The objective of this study is to analyze the effects of social media on voting intentions. We conduct a survey with 559 Brazilian voters. To estimate the results, we use the structural equation modeling technique, with the partial least squares (PLS). The results suggest that the voting intention can be negatively influenced by the image of politi...
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Objetivo Esta pesquisa procurou analisar o efeito da mentalidade paradoxal como mediador da relação entre experimentação do estresse com satisfação na carreira e satisfação com a vida. Originalidade/valor O presente estudo permitiu realizar três avanços principais na literatura de paradoxo e satisfação com a carreira. Primeiro, contribuiu analisan...
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any purpose, even commercially, if provided, in a clear and explicit way, the name of the journal, the edition, the year and the pages on which the paper was originally published, but not suggesting that RAM endorses paper reuse. This licensing term should be made explicit in cases of reuse or distribution to third parties. Este artigo pode ser cop...
Article
Purpose This paper aims to understand how the FUCAPE 120% Sustainable project promotes sustainable development in higher education. The project was conceived and implemented by FUCAPE Business School, a private higher education institution (HEI) specialised in business, located in Vitória, Espírito Santo, Brazil. Design/methodology/approach The ap...
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The financial sector is among those most affected by technological advances in information and communications. The existing literature on fintechs has mainly studied the intention to use their services. However, fintechs already have sufficient customers to justify investigations aimed at observing user satisfaction, so this study sought to identif...
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The objective of the present study is to identify the existing relationships between the information technology (IT) human capital, IT capabilities, innovativeness, and organizational performance. A literature review indicated that there is space to be filled in the meeting of IT literature, human capital, and innovativeness, insofar as the particu...
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Using the theory of planned behaviour, this research investigates whether a computerised system is capable of inducing the intention, and consequently the behaviour of individuals, to monitor public management. The CidadES—Controle Social system was the object of study and the data collection was conducted through an electronic questionnaire. Using...
Article
This research aims to identify the antecedents and consequents of trust in the product review blogs in an emerging market, which possess different characteristics than developed markets. We adopt the definition of product review blogs (PRB) as those blogs, websites, or social networking pages that disseminate experiences and/or information about pr...
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This study grouped and systematized the elements that make up non-profit brand orientation (NBO) in an emerging country, as well as the elements that precede non-profit brand orientation, and the consequences of, and barriers to, the implementation of this strategy. The country studied was Brazil. We carried out an exploratory quantitative study ba...
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This study investigates the relationship between technology, content, responsiveness, usability, and outcomes of public corporate asynchronous e-learning. PLS-SEM was used to analyze the data of 1097 valid questionnaires collected electronically. Results indicate that positive student perceptions on (1) technology can positively influence their per...
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We verify if national culture influences the perception of opportunities and risk intolerance of entrepreneurs from Portuguese and Spanish speaking countries. Although Portugal and Spain are in the Iberian Peninsula, both developed distinct cultures, transmitted to their respective colonies along with their languages. Using language as a proxy for...
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Este estudo teve com o objetivo compreender a influência do traço de personalidade deabertura à mudança e do engajamento no trabalho na satisfação na carreira e na satisfaçãocom a vida do servidor público. Uma survey respondida por servidores públicos, e dadosanalisados por meio da Modelagem de Equações Estruturais, apresentou resultadossignificati...
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Objetivo: Este estudo buscou identificar as variáveis que podem influenciar consumidores a pagarem um preço premium pela compra de produtos verdes na indústria do vestuário. Assume-se que a adoção de práticas sustentáveis, por parte de organizações, implica em um preço premium a ser aceito pelo consumidor decorrente dos custos associados.Método: Co...
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This study aimed to identify the dimensions of accounting service quality, as assessed by the different agents involved in service development. We performed 20 in-depth interviews with accounting service providers, clients of accounting service providers, consultants, university professors, and accountancy body members. The results revealed six dim...
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This study aims to understand Brazilian family farmers’ perception of sustainable development in agriculture, its antecedents, barriers and consequences. To do so, qualitative, exploratory research was adopted, interviewing 23 farmers. For data collection, an interview script was elaborated followed by content analysis. The results showed that farm...
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The aim of this study was to identify whether there is a difference in the environmentally‐conscious consumer behavior (ECCB) of a region directly impacted by an environmental tragedy, as compared to the ECCB of non-impacted regions. We empirically tested the main argument of the protection motivation theory, through the design of a structural mode...
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This study aims to identify the variables measuring the sustainable development in agriculture, its antecedents, barriers and consequences, confirming its factors and testing the relations between them. Having in mind these aims, the research was conducted through three phases. In phase 1, qualitative research was adopted, holding 23 semi-structure...
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With the aim of demonstrating the elements that lead to the satisfaction of the professionals of participating companies with the performance of the Supplier Development Programs - SDPs, something that can improve the performance of this type of program, this research aimed to identify if the trust, in its affective, behavioral and cognitive compon...
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Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general obje...
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This research aimed to verify the effect of airport service quality on trust, perceived value, customer satisfaction, and airports' corporate image. Based on the existing literature, a structural model was proposed considering the suggested relationship between such constructs. Based on this model, a survey was elaborated through an electronic ques...
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Purpose The purpose of this study was to assess whether internal marketing tends to influence the perception of bank employees regarding the strategic orientations of banks toward the market, brand and value. The authors also aimed to determine whether employees' organizational commitment mediates the relationship between internal marketing and the...
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We evaluate the bivalent relationship between perceiving a calling and burnout syndrome and occupational stress. We suggest that although callings are negatively associated with burnout and stress, they produce a positive effect on both, having the perception of paradoxical tensions as a mediator. For this purpose, we conducted a quantitative surve...
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Purpose The purpose of this research is to identify the antecedents and consequences of satisfaction when using Instagram. We also aim to verify if the intention to follow an account and interact with it positively influences the endorsed brand attitude, resulting in purchase intention on Instagram. Design/methodology/approach We undertook primary...
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Purpose The purpose of this study is to examine the effect of marketing capabilities on market orientation and sustained competitive advantage from the viewpoint of managers of small and medium-sized enterprises (SMEs) that supply large companies. This paper also analyzes the moderating role of exposure to external turbulence in the relationship be...
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Purpose-The purpose of this study is to examine the effect of marketing capabilities on market orientation and sustained competitive advantage from the viewpoint of managers of small and medium-sized enterprises (SMEs) that supply large companies. This paper also analyzes the moderating role of exposure to external turbulence in the relationship be...
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Purpose The purpose of this paper is to identify and analyze the literature related to accounting and auditing services quality. Design/methodology/approach The authors performed a systematic literature review that considered 22 papers on the topic. The authors also applied a bibliometric analysis in order to identify the main characteristics of t...
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The Brazilian economy has been stagnant for almost 50 years because it has created an environment refractory to efficiency, productivity, competitiveness, and interaction with the foreign market. This option deteriorated the education system, bureaucratized the tax system, biased the regulatory framework, hindered foreign professors–researchers to...
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This research verifies whether perceived justice, from customers in the treatment of a complaint, influences satisfaction and generates positive behavioral intention, the trust and affective commitment acting as moderators of the relationship between perceived justice and satisfaction. Data were collected with an questionnaire from 324 bank custome...
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The literature is full of works that highlight the positive effects of the application of information technology on business processes, including gains in terms of transparency, efficiency and effectiveness. However, there is a growing number of studies showing that, in parallel with technological innovation, phenomena occur that cause distress and...
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The literature on the theme of innovativeness displays a multidimensional character and interrelates with diverse approaches and research perspectives. As from the early 1990s, the scientific literature on the theme began to undergo significant growth and resulting in researchers in this field encountering rising difficulties as they attempt to rem...
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O presente estudo teve como objetivo analisar a relação entre a qualidade percebida e a intenção de compra de marcas de smartphones e avaliar se o gênero do consumidor exerce impacto nesta relação. As hipóteses do estudo foram testadas por meio da Modelagem de Equações Estruturais (PLS-SEM). Aplicou-se um levantamento online com estudantes universi...
Article
This research aims to identify the factors measuring sustainable development in agriculture, its antecedents, barriers and consequences. To do so, first a literature review and qualitative research (involving 23 interviews) led to developing a questionnaire, which was then validated. Next, quantitative research involved collecting data from 220 fam...
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This study aimed to verify the effects that the factors which constitute the brand orientation exert on the attitude toward charity and the donation intention. A model capable of indicating the relationship between the dimensions of brand orientation of Nonprofit Organizations (orchestration, interaction and affect) with the attitude toward charity...
Article
This study investigated the antecedent and consequent factors of the non-adoption behavior of e-commerce, based on the Theory of Planned Behavior (TPB). For the antecedents, this research used the constructs of ‘attitude’, ‘subjective norms’, ‘perceived behavioral control (PBC)’, and ‘intention’. For the consequents, the constructs were ‘negative w...
Article
Considerando que os hotéis necessitam explorar o seu potencial de vendas para sobreviverem e prosperarem, com o advento da internet, os sites de reservas se apresentam como uma alternativa viável para explorar tal potencial. Assim, este estudo objetivou avaliar os antecedentes da intenção de compra nesse segmento. Propôs-se uma nova abordagem de co...
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The objective of this study is to compare the effects of a company's perceived levels of trust, reputation, risk perception, and quality, on consumers’ purchasing intention in two contexts. The first context posits a company in stable financial condition, while the second a company in bankruptcy reorganization. After proposing the theoretical model...
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This study aimed to verify whether the voters’ perceptions (trust, expertise, attractiveness, image and perceived quality) from the academic community influence voting intention for a director of a public educational institution. The sample consisted of 358 respondents. In the results, there were significant and positive influences between expertis...
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This research studies the formation of tourist expectations around a tourist destination and the existence of a knowledge gap between this group and perceptions of tourism service providers. We propose a five-construct theoretical model: tourism expectations, destination image, social media, word-of-mouth communication and past experiences. We thus...
Article
Purpose Supported by the omnichannel strategy, the objective of this study is to identify the influence of integrated interaction quality and perceived fluency of service channels on attitudinal loyalty in the banking sector and to test the mediating effect of positive affect in these relationships. Design/methodology/approach This paper proposes...
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Purpose This study aims to examine articles on nonprofit branding over an 18-year time span to develop an overview and better understanding of the subject. Design/methodology/approach This study used the Scopus database in a search for studies that deal, regardless of the approach, with branding in a nonprofit context. Subsequently, through a syst...
Article
Purpose Various studies dealing with brand orientation were analysed to discuss how the issues identified in this area have been relating over time. This paper aims to identify the key studies, the keywords used and the origin of the studies. Design/methodology/approach A systematic literature review (SLR) was performed within the Scopus database...
Article
A marca tende a ser vista cada vez mais como um elemento diferenciador e é avaliada pelo consumidor para além dos seus aspectos racionais e funcionais. Um dos atributos intangíveis com potencial de diferenciação em um ambiente competitivo é a “personalidade da marca” (brand personality). Diante disso, esta pesquisa teve como objetivo identificar as...
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Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple...
Article
O presente objetivou verificar a influência de atributos de motivações hedônica, utilitária e social no valor percebido de usuários de smartphones, bem como investigar o impacto do valor percebido no boca-a-boca positivo e na intenção de recompra de usuári, o de smartphones. Para tanto, propôs-se um modelo no qual o valor percebido é formado pelo p...
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Este estudo teve como objetivo identificar a influência que a lealdade, o interesse em benefícios, a satisfação e a confiança no político possuem sobre a intenção do eleitor de repetir o voto em um mesmo político. Foi desenvolvido um modelo teórico com os construtos em questão, analogamente contextualizados do marketing de produtos e serviços. Conf...
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The objective of the study is to identify antecedent and consequent factors of loyalty to a religious organization. The study is based on the theory of planned behavior, which is designed to identify which variables antecede the individual’s behavior of being loyal to a religious organization and have the constructs intrapersonal religious commitme...
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Purpose The purpose of this paper is to find out the relevant factors, according to teenagers, that influence the buying decision of the family car. Design/methodology/approach Research carried out in three stages: one qualitative research (by using focal groups), and two quantitative research studies (descriptive and cross-sectional). Findings T...
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Purpose The purpose of this paper is threefold: first, to identify the influence of brand equity (BE) of commoditized products of famous brand on purchase intention and willingness to pay a premium price in an emerging market; second, to identify the relationship between the BE of these products and their antecedents; and third, to identify the inf...
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Purpose The purpose of this paper is to verify the relationship of job satisfaction in the banking sector with its antecedent constructs (financial rewards and psychological rewards) and the mediating role of internal marketing in this relationship and to verify the relationship between job satisfaction in the banking sector and its consequent cons...
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The study of corporate social responsibility (CSR) in the context of marketing has been increasing in the Brazilian scenario. However, for decision making to be effective in organizations, we need to know consumers' relationship intention in view of the social actions developed. The present study seeks to identify which dimensions of CSR influence...
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This research verifies the influence of presence on social media on the brand equity and image of companies and the purchase intention of restaurant consumers who are active on social media. The restaurant studied was Crab Island Restaurant, in Brazil. We identified positive and significant relationships between the construct presence on social med...
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The objective of this study is to analyze the antecedents of purchase intention in e-commerce in an emerging market (Brazil). For this, we use new approaches in the constructs to adequately portray the characteristics of the Brazilian market. We conduct a survey with 345 e-commerce users. The results suggest that purchase intention can be influence...
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Purpose The purpose of this paper is to verify the differences of the influence of customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention of franchise customers and non-franchise customers. Design/methodology/approach After developing two questionnaires, the authors collected 52...
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This research evaluates the effect of the use of social media on consumer trust, loyalty and purchase intention in physical stores. We used six constructs in a structural model: a consumer’s use of social media, company-generated communication in social media, user-generated communication on social media, trust, loyalty and purchase intention. We c...
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This research identifies and compares the reasons that lead entrepreneurs to open a startup in Brazil or abroad along six factors: self-realization, financial, independence, innovation, roles, and recognition. Understanding differences between entrepreneurs in distinct settings may help designing better entrepreneurship policies and more effective...
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Based on the Theory of Planned Behavior, which was expanded with the inclusion of the self-identity construct, the purpose of this study is to identify the factors that determine the behavior of purchasing healthy foods for children. We propose a theoretical model that contemplated the constructs attitude, subjective norms, perceived behavioral con...
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Este estudo se propôs a identificar as variáveis que afetam o comportamento do eleitor brasileiro na escolha de um candidato. Para tanto, realizou-se uma pesquisa de caráter descritivo, com corte transversal e dados quantitativos. Os resultados indicaram que dos sete domínios propostos no estudo – questões políticas, imaginário social, dimensão emo...
Chapter
This study addresses the relevant aspect when a company chooses the strategy to internationalize. When choosing internationalization, it is crucial for companies to be more careful in selecting professionals that are able to disseminate the firm’s knowledge in international subsidiaries. Despite the expatriation of employees and the internationaliz...
Chapter
Meeting the sustainable development complex requirements in a scenario, which involves multiple social actors, relationships, contexts, and interests, has demanded new business models. Thus, this chapter discusses how one of the largest companies in Latin America's chemical segment formed a network with 23 social actors and has built a Corporate So...
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RESUMO Este artigo tem como objetivo geral analisar e aferir se existe igualdade, algumas semelhanças ou diferenças a nível dos conceitos, entre empreendedorismo em organizações sem fins lucrativos, empreendedorismo social e hibridismo. Para tal, foi efetuada uma revisão da literatura existente sobre as temáticas. De seguida foi realizada uma análi...
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Public organizations have invested heavily in information technology (IT) and have created internal specialized IT services departments which must be managed from the perspective of the provision of services. The people involved in these organizations can be grouped by demographic characteristics such as gender, age and level of formal education. T...
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O objetivo deste estudo foi entender as razões pelas quais os consumidores preferem comprar produtos de luxo falsificados, com base na sua percepção de luxo, de marca de luxo ou premium e de produtos falsificados de luxo. Para tal, fez-se uma pesquisa qualitativa em que os significados das percepções dos consumidores sobre esses temas foram explora...
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O marketing interno (MI) e a orientação para o mercado interno (OMI) são estratégias que permitem satisfazer as necessidades dos funcionários com o intuito de criar valor para o cliente final. O objetivo do artigo é identificar e comparar as subdimensões da OMI que afetam a satisfação no trabalho de docentes e do pessoal administrativo em uma insti...