Eman Alshammari- Doctor of Marketing
- Professor (Assistant) at Imam Mohammad ibn Saud Islamic University
Eman Alshammari
- Doctor of Marketing
- Professor (Assistant) at Imam Mohammad ibn Saud Islamic University
Vice Dean of the College of Economics and Administrative Sciences
About
6
Publications
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Introduction
Assistant Professor at College of Economics and Administrative Sciences; A Marketing Consultant in The University Investment Fund and Resources; A Marketing Consultant at SMEs Support Centers
Skills and Expertise
Current institution
Publications
Publications (6)
The purpose of this research is to try to understand the impact of the COVID-19 pandemic on consumer buying behaviour. As universal lockdown was being implemented in an effort to slow the spread of Coronavirus in many countries, it caused substantial psychological feelings of stress and anxiety which stimulated impulsive buying behaviour. This stud...
The consumption of organic food has increased owing to consumers becoming more concerned about their health. Many people have begun to realize the advantages of using organic instead of conventional food. Consumer-attitude is now the most influential factor affecting consumer purchase intention toward organic food. This study aims to identify facto...
The consumption of organic food has increased owing to consumers becoming more concerned about their health. Many people have begun to realize the advantages of using organic instead of conventional food. Consumer-attitude is now the most influential factor affecting consumer purchase intention toward organic food. This study aims to identify facto...
Consumer ethnocentrism is found to be an important factor in making consumers adversely evaluate foreign products. This study is an attempt to improve understanding of consumer ethnocentrism and its influence on consumer attitude and purchase intention toward foreign products in an emergent market. It was also hypothesized that cultural similarity...
