Elyria Kemp

University of New Orleans | UNO · Department of Management and Marketing

Purpose The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping. Design/methodology/approach Both qualitative and quantitative methods were enlisted to explore emotional eating and indulgent tendencies. In Phase 1 of this resea...

Purpose This study aims to examine the relationship between marginalization, Web presence and firm performance for small- and medium-sized enterprises (SMEs). Design/methodology/approach This study relies upon interviews and surveys of managers and/or owners of SMEs. Using confirmatory factor analysis and structural equation modeling, the authors...

This research examines the influence that emotional distress, socially demanding contexts, and the coronavirus pandemic have had on the mental health of young adults. It highlights how active engagement in one’s mental health can help mitigate the negative influence of emotional distress on mental health. A research model outlines the importance of...

Despite the opportunities and benefits associated with establishing a web presence, there is a significant subset of entrepreneurial ventures that are offline. Given the proliferation of internet use across the United States, exploring the factors contributing to this counterintuitive decision unearths new insights on entrepreneurial behavior. Thro...

Purpose Organizations can benefit significantly from the growing capabilities of the internet. As the Web facilitates purchasing and reduces the costs of marketing, companies can connect with customers through the use of storytelling. This study aims to examine how small businesses leverage the use of storytelling to engage with customers and drive...

Purpose This research aims to examine the unique emotional distress experienced during the coronavirus (COVID-19) outbreak. It explores the role of fear and anxiety, what fueled it and how fear and anxiety impacted consumption and behaviors of conformity and compliance. Design/methodology/approach An exploratory assessment of the emotions and beha...

In the United States, during the early outbreak of the coronavirus (COVID-19) pandemic, African Americans experienced disproportionately high rates of infection and mortality relative to their share of the United States population. New Orleans, Louisiana was one of the places most heavily affected by the coronavirus during its early outbreak. The s...

This study juxtaposes brand engagement and behaviors of substantive interest in the context of eservices and utilizes Bayesian networks for an exploratory, data-driven approach. Enlisting a behavioral focus, it investigates the item-to-item relationships between brand engagement, attitudes, and conspicuous behaviors both online and offline. Two Bay...

Social media and the Web have empowered consumers to share a myriad of information online about companies with reduced physical and psychological costs, rendering businesses responsible for acknowledging customer demands in order to obtain approval. In the face of such perceived scrutiny, this research investigates in two studies how proactive webc...

Purpose Researchers and practitioners have traditionally maintained that organizational buying requires rational decision-making. However, individuals at organizations make decisions daily applying a confluence of rationalizations and emotions. This study aims to address the roles of personal feelings, facts and emotional advertising content in the...

A number of U.S. healthcare organizations are taking steps to implement online review programs for physicians. However, physicians may harbor concerns about being evaluated by their patients. This research investigates both the attitudes and concerns of physicians regarding a star rating system that was implemented in an actual healthcare system in...

Trade shows are typically second only to personal selling in business-to-business promotional expenditures. As a result, trade show attendees are often inundated with product offerings by competing firms. In order to successfully vie for attention, firms must find ways to engage attendees and potential consumers. A key component of engaging with a...

This research investigates stories about buyer-seller experiences in B2B advertising. In two studies, the authors explore the impact of stories and narrative transportation in advertising on decision makers’ attitudinal responses. In Study 1, findings from a Fortune 100 company's buyer panel indicate that stories told using narrative advertising we...

Purpose Research on death and dying in Western culture holds that individuals engage in a denial and repression of thoughts about death. However, this paper aims to propose that some individuals actively make attempts to exercise control over their eventual demise by engaging in decision-making to achieve an “appropriate death.” A framework is int...

Purpose The purpose of this paper is to examine the psychological influence that the presence of music has on consumers’ evaluations of the service environment. Specifically, it investigates how emotion regulation processes and the impact of emotions/mood are linked to consumers’ evaluation of service and product quality. Design/methodology/appro...

Past academic research addressing storytelling has mainly been approached from the business-to-consumer (B2C) context. These studies have credited stories as a fundamental source for emotional buying behavior in consumers. Although storytelling has the ability to evoke greater emotions in consumers, marketing research has not examined its applicati...

Efforts are being made to examine how the arts help people reach their full potential and contribute to subjective well-being. The purpose of this research is to examine the relationship between artistic consumption and consumer well-being. Specifically, consumer motives, represented as emotion regulation, and arts engagement are examined to assess...

Purpose Organizational buying behavior has often been treated as a rational activity even though humans are involved in the decision making. Human decision making often includes a complex cadre of emotions and rationalizations. Subsequently, organizational buyers may not only be driven by logic, testing, and facts, but also by emotions. This resea...

This special issue addresses the influence that affect and emotions have in organizational, or B2B, buying behavior. B2B buying has often been treated as a rational activity, even though humans are involved in the decision-making. However, human decision-making often includes a complex cadre of emotions and rationalizations. Contributions to this s...

Purpose The purpose of this study is to examine the stages involved in occupational dream pursuit (ODP). In this study, dreams are studied in the context of life-changing, occupational endeavors. The judgment and decision-making that fuels the process and the consumption motives that appear throughout the various stages of the journey are examined...

Building relationships with patients to create patient-centered care is critical to the success of health care organizations. A core element in relationships is commitment. Commitment may be based on affect and emotions, perceived costs, and even obligation. This research proposes that three types of commitment-affective, continuance, and normative...

Purpose The dynamic landscape of healthcare has seen significant changes in marketing by the various types of healthcare providers. This research aims to explore the impact of emotions in healthcare advertising. Design/methodology/approach Two consumer panel experiments investigate the role of hope and empathy appeals in fostering positive evaluat...

Demand for mainline cultural art forms, including symphonies, opera, and jazz, is diminishing. As the arts face challenges concerning shrinking and aging audiences, reaching new consumer segments has become an imperative. The present research empirically examines how external forces related to an individual’s opportunity to participate in the arts...

In a world of constant connectivity, individuals still report experiencing feelings of loneliness. Loneliness refers to the subjective feeling of social isolation and is an important emotion in consumption situations. This research examines the effect of loneliness on consumer evaluations of advertisements. Specifically, two experiments investigate...

This research investigates consumer decision making and brand commitment for brands promoted as “healthy.” The authors examine the relationship of brand familiarity to brand credibility, brand quality, purchase intentions, and brand commitment. The findings indicate that familiarity can help increase purchase intentions and brand commitment for hea...

Consumers with serious illnesses may especially be attentive to and susceptible to the marketing communications of health care providers who offer hope and solutions. The purpose of this research is to examine the role of emotions in consumer health care decision making. Specifically, three studies investigate whether advertisements that induce hop...

Rising US medical costs as well as more competition in the health care industry have led many Americans to pursue health care in foreign destinations. As a result, leading countries in medical tourism have begun launching international advertising campaigns. A growing trend in much of this advertising is the use of emotional appeals. The purpose of...

As the arts face a number of challenges, including changing audience tastes and inconsistent ticket purchasing behavior, there have been calls for innovative approaches to marketing. Experts in the field have suggested that “engaging experiences” in the arts be cultivated to aid in audience development efforts. However, in the literature, little at...

The Internet has increased in its level of importance in promoting diverse products to consumers. Research in marketing has demonstrated that product judgments are affected not only by the promoted product's characteristics but, also, by the characteristics of other products judged concurrently or retrieved from memory (e.g., Farley, Katz, and Lehm...

In the midst of the physical damage and collective stress created by natural disasters, individuals come to terms with their utter lack of control. In the process, a myriad of emotions are experienced, with many of them being negative in nature. Research suggests that during moderately challenging situations individuals experiencing negative emotio...

Purpose – Brands can imbue unique meaning to consumers, and such meaning and personal experience with a brand can create an emotional connection and relationship between the consumer and the brand. Just as many service providers have adopted branding strategies, marketers are branding the health care service experience. Health care is an intimate s...

Education shares many similarities with service delivery in the business sector. The student often experiences the total service within the classroom. Marketers in retail stores and the hotel and hospitality industry have long acknowledged the ability of the physical environment to influence behaviors and therefore make concerted efforts to create...

Generation Y learners think and learn differently. They seek learning environments that are relaxed, flexible, interactive, and engaging. Gamification incorporates game mechanics to nongame contexts and has been found to motivate or incentivize students using rewards such as points, badges, and certificates. The purpose of this research is to inves...

Jazz is an American art form that has become a reflection of universal passions, emotions and the human experience. However, American audience participation for the art form is declining. New Orleans has long been heralded as the birthplace of jazz, and although jazz music can be heard at various venues as well as music festivals throughout the cit...

Purpose – This research aims to examine the stressors that professional truck drivers experience and the impact these stressors may have on road safety. Design/methodology/approach – Both quantitative and qualitative data gathered from 435 professional drivers measured attitudes and behaviors related to safety and compliance. Interviews with profe...

Jazz is an American art form that has become a reflection of universal passions, emotions and the human experience. However, American audience participation for the art form is declining. New Orleans has long been heralded as the birthplace of jazz, and although jazz music can be heard at various venues as well as music festivals throughout the cit...

Research has demonstrated that the frequent experience of positive emotions can help in fostering subjective well-being. This research investigates how the experience of positive emotions by students in the classroom environment can stimulate and enhance learning behaviors. Findings indicate that the experience of positive emotions in the classroom...

This research examines how more proximal or immediate goals of affect regulation impact goals of weight loss and maintenance. Findings suggest that both psychological and social factors play a role in eating behavior and food overconsumption. Specifically, the narratives of self-identified emotional eaters reveal that negative emotion, prefactual t...

Purpose The purpose of this paper is to examine the role of sales manager support in promoting the subjective well‐being of salespeople as well as the function of the sales manager in cultivating positive, motivating and productive environments. Design/methodology/approach An exploratory assessment of the relationship between sales manager support...

Purpose This research examines how hedonic shopping experiences for online music impact emotion regulation processes and how feelings regarding previous online music purchases influence repeat purchase behaviour. The paper aims to introduce a model that explains and examines the meditating role of consumers' attitudes, emotion regulation and subjec...

Professional truck drivers experience many challenges in the course of performing their jobs. Drivers must meet the needs of their company, shippers, and receivers as well as comply with safety regulations. It is well documented that truck drivers are prone to physical exhaustion; however, they may also be subject to emotional exhaustion, which can...

The purpose of this research is to examine the efficacy of advertising messages for a hedonic product when individuals are experiencing two common negative emotions: fear/anxiety and sadness. Findings indicate that individuals are more likely to consume hedonic products when feeling sad than when experiencing fear/anxiety. Also, using "emotion regu...

Charities and nonprofits often solicit donations from private individuals. These organizations may use persuasive appeals that contain emotional content to encourage individuals to render their support. Research in consumer behavior has established a link between emotional persuasive appeals and prosocial behavior. In three experiments, this resear...

Brands, like humans, can serve as legitimate relationship partners. Brand relationships can provide consumers with resources in making decisions, meeting their needs, and motivating them. Marketers are using social media as a way to promote their brands and build consumer brand relationships. This research examines how emotional, or affect-based br...

Personal selling is a dynamic profession and a salesperson's ability to manage his/her emotions is crucial. This research examines the role that a salesperson's ability to regulate his/her emotions has on burnout, motivation, selling behaviors and perceived performance. It highlights an emotion regulation strategy which is especially adaptive for m...

Purpose The purpose of this research is to investigate how branding theories can be applied to place branding. It aims to examine how internal stakeholders, specifically a city's residents, are fundamental in the brand‐building process. Design/methodology/approach A conceptual model with a theoretical basis in the branding literature is developed...

Many foods, including margarines and sugary cereals that were once viewed as unhealthy, are being reformulated and repositioned as healthier. A number of companies have launched new products touting fiber. Critics express concern that the increased interest in fiber as a marketing claim is not necessarily a good thing for consumers because many com...

This research applies branding theories to place and city branding and proposes that internal stakeholders, specifically a city's residents, are relevant and crucial to the brand-building process. Findings indicate that brand attitude, trust, commitment and uniqueness are crucial in the branding and positioning efforts of a city to its residents. W...

The city and destination branding literatures stress the importance of brand image, with an emphasis on achieving differential and competitive positioning. However, an important part of building a successful branding strategy for a city or region is examining the needs of internal stakeholders. This research examines the impact that the marketing o...

Consumer research has demonstrated that emotions play an important role in the decision-making process. Individuals may use consumption or purchasing as a way to manage their emotions. This research develops a model to help explain the process by which individuals engage in consumption to manage their emotions, and examines the efficacy of an adver...

Music has become a central element in consumer marketing for its ability to influence consumers' attitudes and behaviors. Research has shown that music adds value to the retail and service environments. In most instances, however, the cost to use music extends beyond the expenses incurred from purchasing CDs, stereo equipment or engaging musicians...

Music has become a central element in consumer marketing for its ability to influence consumers’ attitudes and behaviors. Research has shown that music adds value to the retail and service environments. In most instances, however, the cost to use music extends beyond the expenses incurred from purchasing CDs, stereo equipment or engaging musicians...

Purpose – With a segment of consumers growing more health conscious, food manufacturers are feeding consumers' desire for more healthy products by “reformulating” their products to create healthier versions as well as positioning complete product lines as “healthier alternatives.” The present research aims to examine variables crucial in the brand‐...

Emotional eating affects many individuals and can lead to food overconsumption. The present research provides a theoretical foundation for examining the influence of food advertising, social norms, and related mediating influences on emotional eating. Insight offered through interviews with emotional eaters and an emotional eating conceptual model...

Several organizations have made efforts in their marketing communications to encourage consumers to make decisions about death care and other end-of-life alternatives before these services are needed. The purpose of this research is to compare persuasive communication strategies derived from the approach—avoidance conflict model to encourage end-of...

Given the current social problem of obesity, past and current research efforts have examined consumer choice and decisionmaking regarding food consumption. However, preventative health behaviors such as exercise are also instrumental in combating the obesity epidemic. Limited studies in the marketing literature have explored how internal and psycho...

This research explored how individuals regulate their emotions by consuming products of a hedonic nature. We introduce a new construct to the consumer research literature, emotion regulation consumption (ERC), which involves the consumption or purchase of a good or service for the purposes of alleviating, repairing, or managing an emotion in the sh...

The consumption or purchase of a funeral-related product will become a reality for most Americans. A number of consumerist groups and government agencies are making attempts to inform consumers about the benefits of preplanning and death care alternatives, but little systematic research exists to help explain consumer decision processes in this are...

This research examines potential explanations of why consumers have difficulty making personal financial decisions that will be most beneficial in the long run. Within the decision context of retirement savings, results from an experiment suggest that self-regulatory state, future orientation, and financial knowledge can influence consumer evaluati...

The results from a consumer survey that examined consumer knowledge of some parameters of the Funeral Rule are presented. Currently, all funeral home activities are regulated under the Funeral Industry Practices Rule of the Federal Trade Commission. The rule is premised on the assumption that it is difficult for consumers to make careful, informed...

Substantial concern about the wide variety of carbohydrate-related claims appearing on consumer packaged food products have been expressed by members of both the marketing and public policy communities. As a result, a number of petitions requesting the establishment of carbohydrate levels required for a low-carbohydrate nutrient content claim have...

Although virtually every person in the United States will purchase or consume a funeral-related product or service, relatively little is understood about the processes a consumer undertakes in making these expensive decisions in stressful circumstances. Regulation of the industry has been contentious from the outset, and there have been numerous qu...