Ely Lüthi

Ely Lüthi
University of Lugano | USI

MSc in Media Management
PhD researcher studying Swiss digitalisation: political economy of communication, policy studies & conceptual history.


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I am PhD researcher at the Institute of Media and Journalism (IMeG), Università della Svizzera italiana in Lugano (Switzerland). My PhD research focuses on the history of the Swiss digitalisation process, on digitalisation policies and on political economy of communication. It particularly focuses on key sectors such as politics, economy, media and communication. My research interests also include media history, digital communication, social media, media management and companies' cultures.
Additional affiliations
February 2022 - present
Carleton University
  • Visiting Researcher
September 2017 - September 2019
University of Lugano
Field of study
  • Media Management


Publications (2)
Full-text available
This article retraces the origins of the Swiss National Supercomputing Centre (CSCS), founded in Manno in 1991, and the fervent debate surrounding them. Relying on a vast corpus of primary sources collected in institutional, private, and national archives, we show how the early history of CSCS reflects key features of the Swiss federalist model, wh...
Published in "Median und Zeit", this paper presents how the Swiss government used media and communication as tools to foster national cohesion and glue the country in several historical times. Focus of this paper is a precise approach Switzerland has to communication, using as case studies the role of radio during the Second World War and that of...


Question (1)
I am looking for literature in the field of Conceptual History for my PhD project, do you have any suggestion on books/articles I should read?
Many thanks!



Projects (3)
Aim of this research is to deepen the understanding of the concept of third places (Oldenburg & Brissett, 1982) as well as analysing social networking sites and social media regarding their role and function as social spaces. This analysis, based on a comprehensive revision of already existing literature, as well as on an empirical case study conducted through an online survey, has the purpose to find whether or not social media can be defined as third places according to Oldenburg’s characterisation of physical social places (Oldenburg R. , 1999).
The aim of this research project is to investigate how the Swiss government guided the digitalisation of the country in various sectors between the early 1970s and the beginning of the 2020s. In specific, this project aims at historically reconstructing the meaning of the word “digitalisation”, the ideas and values attached to it and how these elements have changed in the years, as well as highlighting changes and continuities characterising Swiss digitalisation strategies, in order to underline the Swiss national style in digitalisation.
The aim of this exploratory study is to investigate the early history and co-evolution of the Swiss National Supercomputing Centre (CSCS) in Manno, Ticino, and of the Swiss telecommunication system for higher education and research (SWITCH) from 1985 to 1995. We wish to explain the development of national digital infrastructures capable of sharing computing power and accessing information throughout the country, and more precisely, the early history of digital federalism in Switzerland.