Elodie Jarrier

Elodie Jarrier
Burgundy School of Business | bsbu · Department of Finance

PhD in Marketing
Associate Professor in Marketing at Burgundy School of Business and Director of MSc Arts and Cultural Management

About

33
Publications
16,133
Reads
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94
Citations
Citations since 2016
23 Research Items
82 Citations
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2016201720182019202020212022051015
2016201720182019202020212022051015
Additional affiliations
September 2016 - present
University of Angers
Position
  • Maître de conférences en markerting
September 2016 - present
University of Angers
Position
  • Maître de conférences en marketing
Description
  • Cours dispensés : Social Marketing, European and International Marketing, fidélisation, Data visualisation, Etudes en ligne, RH et digital, méthodes quantitatives, E-commerce

Publications

Publications (33)
Conference Paper
Full-text available
La présente communication propose un regard réflexif sur l’utilisation de traces audiovisuelles en contexte d’enquête. Cette démarche s’inscrit dans le cadre d’un projet régional financé par la Région des Pays de la Loire qui vise à proposer un protocole d’évaluation de l’expérience procurée par les dispositifs numériques dans des lieux patrimoniau...
Article
Full-text available
The purpose of the study was to better understand the transmedia consumption experience through narrative transportation process. On a theoretical level, applying these concepts to the arts and cultural field broadens the literature on (1) information and communication science, which is more focused on transmedia content and platform creation and c...
Article
Full-text available
Une étude quantitative menée auprès de 916 visiteurs d’un musée français a permis de mesurer les bénéfices expérientiels retirés de l’usage d’un outil interactif dans un contexte muséal et de vérifier si le vécu diffère en fonction de l’utilisation ou non d’un outil numérique de médiation et de sa nature (mobile ou fixe), mais également en fonction...
Conference Paper
Full-text available
The effects of "self-service technologies" (SST) (Curran and Meuter, 2005) on the value and satisfaction of service experience (Lin and Hsieh, 2007; Mencarelli and Rivière, 2014; Meuter et al., 2003) have been little studied in the arts and culture field. The research explores the effects of the use of a digital mediation device on the museum exper...
Article
Full-text available
The effects of "self-service technologies" (SST) (Curran and Meuter 2005) on the value and satisfaction of service experience (Lin and Hsieh 2007; Mencarelli and Rivière 2014; Meuter et al. 2003) have been little studied in the arts and culture field. The research explores the effects of the use of a digital mediation device on the museum experienc...
Article
Full-text available
The hyperreal character of the heritage is strongly expressed through the diversity of postmodern museum forms. Drawing on the links existing between cultural tourism, the museum domain and the concept of hyperreality, this article mobilizes the experiential approach first to describe and emphasize the three phases of the tourism and cultural consu...
Conference Paper
Full-text available
To better understand transmedia experience in the cultural context, one needs to focus on narrative transportation as a prototypical form of experiential response with transmedia display. The present article focuses on narrative transportation scale development and presents the results drawn from a first data collection. Dimensions of narrative tra...
Conference Paper
Cet article cherche à explorer la nature du système de gouvernance de l’artiste entrepreneur dans le secteur de l’art vivant, à identifier les différents mécanismes le constituant, et à comprendre la voie par laquelle ceux-ci agissent sur sa prise de décision stratégique. L’article adopte une démarche abductive, et s’appuie sur une étude de cas mul...
Conference Paper
Full-text available
Ce travail de recherche propose une mesure française du transport narratif adaptée aux expériences de dispositifs numériques de narration transmédia dans le champ des arts et de la culture. Tout d'abord, sur la base d'une revue de la littérature portant sur le transport narratif et sa mesure, une proposition d'échelle a été présentée et justifiée....
Article
Full-text available
The aim of this research is to better understand the impact of transmedia storytelling on consumers' experiences in the cultural field (e.g., at a museum or heritage site). Transmedia storytelling refers to the interaction among different forms of media leading to convergence (telling a single story across multiple platforms and forms, namely, usin...
Conference Paper
The aim of this research is to better understand the impact of transmedia storytelling on consumers’ experiences in the cultural field (e.g., at a museum or heritage site). Transmedia storytelling refers to the interaction among different forms of media leading to convergence (telling a single story across multiple platforms and forms, namely, usin...
Conference Paper
Full-text available
L'objectif de cette recherche est de mieux comprendre l'influence que peut avoir le transmédia sur l'expérience vécue par les individus dans un contexte culturel (ex. musée, patrimoine). Qui dit « transmédia » dit convergence de discours (univers narratif) à travers de multiples plateformes médiatiques. En quoi cette multi dimensionnalité des dispo...
Thesis
Full-text available
This research adopts a hypothetico-deductive method and uses the consumer consumption approach. The first section presents a conceptual approach of the user experience of an interactive mediation tool and of the art museum visit experience. The conceptual model and its hypotheses define the methodology. This model is tested empirically, first by qu...
Article
Full-text available
Consumer behaviour in the field of art museums appears to be influenced both by the identity of the public and the art museum and by the context. It is a matter not of changing museum content, but of bringing its identity closer to that of the public in order to promote access to art. The authors first present the theoretical and conceptual framewo...
Conference Paper
Full-text available
Dans un contexte où les structures culturelles doivent s’approprier le numérique pour répondre aux nouvelles aspirations des publics et en particulier aux exigences des digital natives, le secteur des arts et de la culture questionne et soutient les expérimentations relatives aux modes d’écritures vidéographiques et artistiques adaptés aux environn...
Conference Paper
Full-text available
This research focuses on the use of interactive mediation tools during the art museum visit which is perceived by professional almost as a necessity. Is the museum visit experience influenced (positively or negatively) by the art museum audiences use of interactive mediation tools ? Which dimensions are concerned ? First, we present the experience...
Article
Consumer behaviour in the field of art museums appears to be influenced both by the identity of the public and the art museum and by the context. It is a matter not of changing museum content, but of bringing its identity closer to that of the public in order to promote access to art. The authors first present the theoretical and conceptual framewo...
Conference Paper
Full-text available
This contribution explores the influence of interactive mediation tools on the art museum visit experience. Its theoretical foundations are the consumption experiential approach (Bourgeon et Filser, 1995 ; Filser, 2002; Holbrook et Hirschman, 1982 ; Roederer, 2008) and the museum interactive visit experience (Doering et al., 1999 ; N'Gary et Petr,...
Conference Paper
Full-text available
Drawing from the theoretical conceptualization for consumer experience (Roederer, 2008) and interactivity (Liu et Shrum, 2002), we explore the influence of the use of interactive mediation devices on the museum visit experience of a fine-art museum. Our results emphasize that the use of an augmented reality program on a tablet generates a richer li...
Article
Full-text available
This study draws on the experiential approach and has two main goals: to explore the diferent dimensions of the museum experience regardless of whether it is mediated by mediation devices (e.g., audio guides, interactive terminals, SmartPhones, tablets, augmented reality), and to identify the impact of such devices on visitors' behavioural intentio...
Conference Paper
Full-text available
This contribution draws from the experiential strand (Holbrook and Hirschman, 1982), the « Consumer Culture Theory » (Arnould and Thompson, 2005 ; Özçaglar and Cova, 2010) and the identity-related motivations theory (Falk, 2009 ; Debendedetti et alii, 2011) in order to explore the interactive tools-mediated museum experience. On a theoretical level...
Conference Paper
Full-text available
In situ and online museum visits: a comparative approach to lived experience Drawing from the « Consumer Culture Theory », this research has two main goals: 1) making a comparison between in situ (physical) and online (Internet) museum experiences, 2) exploring the way interactive and multimedia tools may affect the value an individual attaches to...

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Projects

Projects (4)
Project
Le projet PREDICT soutenu par deux financement régionaux RFI propose le développement d'une méthode d’observation et d’évaluation des dispositifs interactifs culturels et touristiques en Pays-de-la-Loire.