Ellen Van Kleef
, Wageningen

Social Science




More and more people are overweight worldwide. How do we learn to enjoy our world full of food temptations without overeating? And what is the role of subtle cues in the environment that cause you to overindulge? How can changes in the environment (smart interventions) assist in self-control? That are some of the questions that I try to answer with my research on the consumer psychology behind overeating and the loss of self-control.

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