
Elizabeth RasnickGeorgia Southern University | GSU · Allen E. Paulson College of Engineering and Information Technology
Elizabeth Rasnick
International Business Ph.D. - I.T. Specialty
About
5
Publications
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18
Citations
Introduction
Education
January 2009 - December 2011
May 2003 - December 2009
August 1993 - May 1997
Publications
Publications (5)
This paper describes a hybrid approach, using bibliometrics and text-mining, used to analyze longitudinal trends in the literature of e-marketing research from 2001 to 2010. The abstracts of 888 articles from six leading marketing journals were analyzed. The analysis identifies several core topics and themes of e-marketing research and reveals tren...
This paper describes a hybrid approach, using bibliometrics and text-mining, used to analyze longitudinal trends in the literature of e-marketing research from 2001 to 2010. The abstracts of 888 articles from six leading marketing journals were analyzed. The analysis identifies several core topics and themes of e-marketing research and reveals tren...