Elizabeth Rasnick

Elizabeth Rasnick
Georgia Southern University | GSU · Allen E. Paulson College of Engineering and Information Technology

International Business Ph.D. - I.T. Specialty

About

5
Publications
645
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
13
Citations
Education
January 2009 - December 2011
Old Dominion University
Field of study
  • Information Technology
May 2003 - December 2009
Old Dominion University
Field of study
  • Computer Science
August 1993 - May 1997
Longwood University
Field of study
  • Computer Science

Publications

Publications (5)
Article
This paper describes a hybrid approach, using bibliometrics and text-mining, used to analyze longitudinal trends in the literature of e-marketing research from 2001 to 2010. The abstracts of 888 articles from six leading marketing journals were analyzed. The analysis identifies several core topics and themes of e-marketing research and reveals tren...
Chapter
This paper describes a hybrid approach, using bibliometrics and text-mining, used to analyze longitudinal trends in the literature of e-marketing research from 2001 to 2010. The abstracts of 888 articles from six leading marketing journals were analyzed. The analysis identifies several core topics and themes of e-marketing research and reveals tren...