Eliseo Colon Zayas

Eliseo Colon Zayas
University of Puerto Rico at Rio Piedras | UPR-RP ·  Escuela de Comunicación

PhD

About

58
Publications
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Introduction
Eliseo Roberto Colón Zayas (Puerto Rico, 1956) is a Puerto Rican communication, semiotician, cultural theorist and mass media researcher who specializes in Latin American Mass Media Studies, Semiotics, Cultural Studies, Mass Media Culture, Discourse Analysis, Aesthetics and Advertising Discourse and has written extensively on melodrama and mass media narratives in Latin America, virtual interface mediated narratives, neoliberalism and mass media narratives, advertising discourse and on Puerto Rican mass media topics. He is a Professor at the University of Puerto Rico’s School of Communication, which he chaired from1999 through 2013. Among Eliseo Colón Zayas’ major works are Matrices culturales del neoliberalismo: Una odisea barroca. [Cultural Matrixes of Neoliberalism: A Barroque Odyssey].

Publications

Publications (58)
Article
From a narratological perspective the paper argues that Ricardo Piglia’s posthumous book Los casos del comisario Croce offers readers a theoretical project on transmedia narratives and storytelling. The reading of Los casos del comisario Croce as a transmedial narrative centers in two aspects: 1) Piglia’s use of a text written by Marx on productivi...
Article
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Esta presentación del número de Ciberculturas ofrece tres claves para abordar la lectura de los ensayos desde los espacios del prefijo “ciber”, los cyberculture studies y la cibersemiótica. Al final, se describen brevemente los tres ejes que organizan su ordenamiento: la ciberpolítica, las ciberidentidades y sistemas semióticos, la ciberestética y...
Article
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The essay offers an overview of the island of Puerto Rico in times of the worst economic crisis in its recent history and after the scourge of two hurricanes in September 2017. It provides keys to answer the following questions: 1) what is the political-economic scenario with which Puerto Rico faced the disasters of Hurricane Maria; 2) what changes...
Chapter
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Colón, Zayas, Eliseo (2018). “El Caribe de Luis Ramiro Beltrán, Frantz Fanon y Stuart Hall, fundación y refundación del pensamiento comunicacional Latinoamericano”. En Delia Crovi Druetta y Gustavo Cimadevilla, Eds. Del mimeógrafo a las redes digitales Narrativas, testimonios y análisis del campo comunicacional en el 40 aniversario de ALAIC. México...
Working Paper
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The outset of this paper claims that Netflix’s algorithm of prediction, recommendation and mediation promotes production, distribution and consumption in global markets of transnational Latino images and discourse through its data-driven manufacturing audiovisual industry. I focus on Netflix’s audience engagement through the appropriation of Teleno...
Conference Paper
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In Puerto Rico, the sectors linked to the island’s development of a neoliberal economy, real estate, financial and media economy, are strongly tied to the restoration of the class power of an oligarchy, which, unlike oligarchies in the rest Of Latin American elites, operates within the context of a territory that belongs to the United States, but i...
Article
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Cultural and semiotic reading of the University of Puerto Rico's 1925 campus planning project. Prepared by Bennet, Parsons & Frost, the William E. Parsons project became the first comprehensive campus planning project for the University's Río Piedras Campus. The article shows the way the plan became a theatralization of colonial spaces.
Article
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Article
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Eliseo R. ColónHampton-Court, le 8 février 1772, Mon cher ami,Que diable est-ce que je entends dire! que vous êtes un femme, et que c’est vou qui le dit?...Je ne veux pas croire cela; il serait trop drôle.Racontez vite à moi la vérité, afin que je dérange pas la petite mystificatione que peut-êtrevous avez voulu faire. Vous êtes un femme! Oh! si je...
Article
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Article
Bajo la hipótesis de que el desarrollo de la publicidad se vincula estrechamente con el proyecto europeo de modernidad, se estudia aquí la publicidad como una propuesta textual orientada a legitimar el capitalismo a lo largo de la historia.
Article
Thesis (Ph. D.)--University of Pittsburgh, 1982. Includes bibliographical references (leaves 94-103).
Article
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