Elisabeth Maria Stiegler

Graz University of Technology | TU Graz · Institute of General Management and Organisation

Developing a viable business model is crucial when founding a start-up. We present a teaching approach based on business model development in the context of the Gruendungsgarage. Following a blended learning approach, the business model was developed with the aid of a MOOC, a business model workshop and follow-up activities.

Founded in 2013 as a playground for implementation-oriented start-up ideas, the Gruendungsgarage is now an established academic start-up accelerator and an integral part of the regional start-up scene. Starting with a brief in-troduction to the program of the Gruendungsgarage as a best practice example with five years of experience in academic entr...

Digital entrepreneurship has gained more attention in theory and practice in recent years. Among other forms of digital entrepreneurship education, MOOCs (mas-sive open online courses) are one of the strongest trends and influence the content and flow of teaching and learning. The paper contributes to a better understanding of the necessary skills,...

Co-creation has evolved into a powerful concept in theory as well as in practice. Customers and other stakeholders are increasingly involved in the process of innovation and learning. Additionally, the value proposition is a main element of the business model that describes the promise delivered to the customer. As the interaction between companies...

Digital Entrepreneurship has gained substantial attention in theory and practice in the last years. In addition, new technological as well as pedagogical approaches have emerged. A special focus is set on massive open online courses (MOOCs) in entrepreneurship education. MOOCs are one of the strongest trends in online education and influence the co...