Eliisa Kylkilahti

University of Helsinki | HY · Department of Economics and Management

This paper explores citizens’ interest in space sharing in private housing. It is based on a large-scale random sample citizen survey (N = 1448) conducted in Finland focusing on multiple aspects of low-carbon housing. Both quantitative preference-related results and qualitatively analysed open question responses show that the concept of shared spac...

Kuluttajien arkisella toiminnalla kodeissa on vaikutusta asumisen ilmastopäästöihin. Lähestymme asumista kodin käytänteinä. Tutkimme sitä, miten kuluttajat ymmärtävät ilmastoviisaan asumisen ja millaiset kodin käytänteet ovat heidän mielestään ilmastoviisaita. Ilmastoviisaus-käsitettä ei ole aiemmin tieteellisessä keskustelussa määritelty. Lähestym...

Food packaging has an essential function in the contemporary food supply chain, but it is also a key source of municipal solid waste. The ability to package foods has changed eating habits as takeaway coffees, bottled water, and fast food have become more commonplace. Although the task of recycling packaging materials falls on the consumer who is g...

Purpose Research has largely disregarded consumer–packaging interaction in contexts other than retail. Focusing on the powerful cue of colour and consumers’ pleas for sustainability and drawing on the customer journey and moments of consumption, this study investigates how packaging colour meanings are redefined from retail to home and how the mean...

Without food packaging, the global food supply chain could not function. Packaged food products are protected in transportation and retail, reducing food waste. Packaging is also a visible feature of environmental debates, as concerns over solid waste have become a part of public discussion. Responding to both challenges requires the packaging sect...

The housing construction industry can address sustainability issues by developing its business practices. This requires a shift from a firm-driven business logic to a consumer-inclusive approach where consumers and businesses together enhance sustainable development. By analyzing data from focus group discussions with both industry experts in the w...

While climate change and biodiversity loss have exposed humanity to major systemic risks, policymakers in more than 40 countries have proposed the transition from a fossil-based to a bio-based economy as a solution to curb the risks. In the boreal region, forests have a prominent role in contributing to bioeconomy development; however, forest-based...

It is uncertain how the traditional forest sector can respond to the changing political environment, evolving markets, and global environmental problems. This study focuses on the development of forest-based bioeconomy (BE) in Finland from the perspective of three forest-based value networks (wooden multistory construction, fiber-based packaging, a...

Lowering environmental impacts by material choices is proposed as a way to promote urban sustainability transition, and one solution is building more wooden multi-storey constructions (WMCs). In the construction industry, however, there is a strong path dependency towards applying well-established construction materials and methods, as well as part...

Consumer acceptance of new bio-based products plays a key role in the envisioned transition towards a forest-based bioeconomy. Multi-storey wooden buildings (MSWB) exemplify a modern, bio-based business opportunity for enacting low-carbon urban housing. However, there is limited knowledge about the differing perceptions consumers hold regarding woo...

Combining the performance theoretical tradition that acknowledges the co-construction of service encounters with the concept of consumer tactics, this study exposes the ways in which the scripted theaters of everyday service interaction turn into micropolitical playing fields in which consumers creatively make use of situational offerings. The dram...

Having a home is a central part of the everyday consumer experience. In our study, we focus on Finnish homeowners who have recently bought an apartment in a multi‐family timber‐framed building. With its merits in sustainability, the number of timber buildings in less‐traditional urban applications is increasing, yet research on living in a wooden h...

Young consumers hold an iconic position in post-industrial cultures. In spite of youth idealization in consumer culture, we know little of how youth is situated in everyday interactions in service culture. In our study, we focus on age-related power structures in service encounters. We argue that customer service interaction is built on the norm of...

The welfare of farm animals (which includes cattle, pigs, sheep, goats and poultry) has become a high profile issue in Western societies. Food crises such as mad cow disease (BSE) in the early 1990s, bird flu A(H7N9) in the 2000s and, most recently, the 2013 horsemeat scandal (Jaskari et al. 2015) have raised the awareness of global health risks an...

In everyday life, young people face numerous different customer service situations in which cultural positioning is (re-)produced. This study analysed the way in which young people are encountered in service situations and what kind of cultural positions are offered both to young consumers and to service workers. The empirical research data consist...

Pets live with people; they participate in people's everyday life activities and are often seen as human-like family members. Consumers in the industrialized world are investing more money in their pets and spending more time with them than ever before. The pet and the owner can even be considered to form a unit that consumes together. In this pape...

Tutkimme kuluttajan kokemaa arvoa lemmikkeihin liittyvässä kulutuksessa. Sovellamme aikaisemmassa tutkimuksessa luotua typologiaa, jonka mukaan arvon kokemista voidaan tarkastelka taloudellisena, sosiaalisena, altruistisena ja hedonistisena. Haastamme kuitenkin näitä neljää tyyppiä tutkimalla arvon kokemista vuorovaikutteisena sekä suhteellisesti r...

Young people live with an escalating variety of consumption alternatives in an increasingly mediatised culture, growing into girls and boys and then women and men through various consumer practices. Designer clothes, branded goods and services, and enjoyable leisure time as a whole are seen as constitutive elements of young people’s lives. In our a...

Arkielämän roolihahmot, kuten kuluttaja ja asiakaspalvelija, syntyvät kohtaamisissa, vuorovaikutuksessa toisten roolihahmojen kanssa. Artikkelissa tutkitaan kulttuurisia puhetapoja kuluttajien ja asiakaspalvelijoiden välisistä palvelukohtaamisista. Näitä arjen vuorovaikutustilanteita jäsentävät kulttuuriset ja toiminnalliset käsikirjoitukset, jotka...

Kuluttajat kohtaavat päivittäin erilaisia vuorovaikutustilanteita, joissa tulevat näkyviksi roolit, odotukset ja mielikuvat. Arkiset palvelukohtaamiset, kuten kaupassa käynti tai bussimatka näyttävät rutiininomaisilta, opituilta roolisuorituksilta. Kohtaamisissa sekä asiakaspalvelijan että kuluttajan on hallittava tunteensa, jotta palveluesity...