Eliisa Kylkilahti

Eliisa Kylkilahti
University of Helsinki | HY · Department of Economics and Management

D.Sc.

About

19
Publications
6,550
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
111
Citations
Additional affiliations
May 2018 - June 2018
University of Gothenburg
Position
  • Researcher
April 2018 - present
University of Helsinki
Position
  • Lecturer
Description
  • Consumer economics, ORBIT project
March 2012 - March 2018
University of Helsinki
Position
  • PhD Student

Publications

Publications (19)
Article
While climate change and biodiversity loss have exposed humanity to major systemic risks, policymakers in more than 40 countries have proposed the transition from a fossil-based to a bio-based economy as a solution to curb the risks. In the boreal region, forests have a prominent role in contributing to bioeconomy development; however, forest-based...
Article
It is uncertain how the traditional forest sector can respond to the changing political environment, evolving markets, and global environmental problems. This study focuses on the development of forest-based bioeconomy (BE) in Finland from the perspective of three forest-based value networks (wooden multistory construction, fiber-based packaging, a...
Article
Full-text available
Lowering environmental impacts by material choices is proposed as a way to promote urban sustainability transition, and one solution is building more wooden multi-storey constructions (WMCs). In the construction industry, however, there is a strong path dependency towards applying well-established construction materials and methods, as well as part...
Article
Full-text available
Consumer acceptance of new bio-based products plays a key role in the envisioned transition towards a forest-based bioeconomy. Multi-storey wooden buildings (MSWB) exemplify a modern, bio-based business opportunity for enacting low-carbon urban housing. However, there is limited knowledge about the differing perceptions consumers hold regarding woo...
Article
Combining the performance theoretical tradition that acknowledges the co-construction of service encounters with the concept of consumer tactics, this study exposes the ways in which the scripted theaters of everyday service interaction turn into micropolitical playing fields in which consumers creatively make use of situational offerings. The dram...
Article
Full-text available
Having a home is a central part of the everyday consumer experience. In our study, we focus on Finnish homeowners who have recently bought an apartment in a multi‐family timber‐framed building. With its merits in sustainability, the number of timber buildings in less‐traditional urban applications is increasing, yet research on living in a wooden h...
Article
Full-text available
Young consumers hold an iconic position in post-industrial cultures. In spite of youth idealization in consumer culture, we know little of how youth is situated in everyday interactions in service culture. In our study, we focus on age-related power structures in service encounters. We argue that customer service interaction is built on the norm of...
Chapter
Full-text available
The welfare of farm animals (which includes cattle, pigs, sheep, goats and poultry) has become a high profile issue in Western societies. Food crises such as mad cow disease (BSE) in the early 1990s, bird flu A(H7N9) in the 2000s and, most recently, the 2013 horsemeat scandal (Jaskari et al. 2015) have raised the awareness of global health risks an...
Article
Full-text available
In everyday life, young people face numerous different customer service situations in which cultural positioning is (re-)produced. This study analysed the way in which young people are encountered in service situations and what kind of cultural positions are offered both to young consumers and to service workers. The empirical research data consist...
Article
Pets live with people; they participate in people's everyday life activities and are often seen as human-like family members. Consumers in the industrialized world are investing more money in their pets and spending more time with them than ever before. The pet and the owner can even be considered to form a unit that consumes together. In this pape...
Article
Full-text available
Tutkimme kuluttajan kokemaa arvoa lemmikkeihin liittyvässä kulutuksessa. Sovellamme aikaisemmassa tutkimuksessa luotua typologiaa, jonka mukaan arvon kokemista voidaan tarkastelka taloudellisena, sosiaalisena, altruistisena ja hedonistisena. Haastamme kuitenkin näitä neljää tyyppiä tutkimalla arvon kokemista vuorovaikutteisena sekä suhteellisesti r...
Conference Paper
Full-text available
Young people live with an escalating variety of consumption alternatives in an increasingly mediatised culture, growing into girls and boys and then women and men through various consumer practices. Designer clothes, branded goods and services, and enjoyable leisure time as a whole are seen as constitutive elements of young people’s lives. In our a...
Article
Full-text available
Arkielämän roolihahmot, kuten kuluttaja ja asiakaspalvelija, syntyvät kohtaamisissa, vuorovaikutuksessa toisten roolihahmojen kanssa. Artikkelissa tutkitaan kulttuurisia puhetapoja kuluttajien ja asiakaspalvelijoiden välisistä palvelukohtaamisista. Näitä arjen vuorovaikutustilanteita jäsentävät kulttuuriset ja toiminnalliset käsikirjoitukset, jotka...
Chapter
Full-text available
Kuluttajat kohtaavat päivittäin erilaisia vuorovaikutustilanteita, joissa tulevat näkyviksi roolit, odotukset ja mielikuvat. Arkiset palvelukohtaamiset, kuten kaupassa käynti tai bussimatka näyttävät rutiininomaisilta, opituilta roolisuorituksilta. Kohtaamisissa sekä asiakaspalvelijan että kuluttajan on hallittava tunteensa, jotta palveluesity...

Projects

Projects (2)
Archived project
Tekes Petnets -research project aims at finding ways to 1) improve communications between pet owners and sellers of products and services, and thus improve customer service, 2) identify new service business opportunities, and 3) encourage people to become more responsible pet owners. The goal of the project is to create new service business models for Finnish pet industry. See more: http://blogs.helsinki.fi/pet-nets/briefly-in-english/
Project
ORBIT project orchestrates end-user driven systemic development and growth of sustainable and diversified bioeconomy with the research agenda organized under four WPs: 1) Grand societal challenges and related policy drivers, 2) Changing consumer behavior and consumer-driven business models, 3) Bioeconomy industry transition and business networks, 4) Orchestrating user-driven future of sustainable forest bioeconomy. From the Finnish perspective, our core focus is placed on the forests, but with sectoral boundaries blurring via policy drivers, market substitution and new forms of competition and co-operation across industries, our results have wider relevance to future of (bio)economy. Consortium brings together expertise from forest sciences, environmental economics, consumer science, sustainability management, strategy research and futures studies, a necessity to build understanding on future pathways in bioeconomy.