Elide Garbani-Nerini

• Master of Arts
• Università della Svizzera italiana

The literature in the field of smart cities shows a continuous emphasis and interest in the topic of big data due to the extensive use of Information and Communication Technologies by public and private institutions within each city. There is undoubtedly value in big data: in data lie insights on the city, its stakeholders, citizens, products, and...

Nowadays, advanced tools allow the personalization of email communication with tourism clients or prospects based on explicit (e.g. name, age, language, country) and implicit indicators (e.g. ranking of activity in the opening rate of the newsletter, browsing preferences, online preferences provided by cookies, etc.). However, knowing how audiences...

This research investigates the state of the art among Switzerland (CH)’s and Liechtenstein (FL)’s destinations, intended here as Destination Marketing Organizations (DMOs), when it comes to their relationship with data: what data are collected, how they are stored, analyzed and what impact they have on the destination. This study aims at bringing i...

Despite the increasing popularity of eLearning courses about tourism destinations, research on how they should be designed and what makes them usable in the eyes of the travel trade remains scarce. Trying to fill this gap, the main aim of this research is to find a suitable framework for evaluating online courses about tourism destinations. To do s...

This report aims at providing a practical framework for the creation of e-learning courses about destinations, mainly addressing DMOs at national, regional, and local level. To do so, the authors mainly draw from the experience gained during the development of the Switzerland Travel Academy, the new version of Switzerland Tourism’s e-learning cours...