Elena Gutierrez-Garcia- Professor
- Professor at Universidad de Navarra
Elena Gutierrez-Garcia
- Professor
- Professor at Universidad de Navarra
About
25
Publications
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173
Citations
Introduction
Elena Gutierrez-Garcia currently works at the School of Communication at the Universidad de Navarra (Spain). Elena does research in Corporate Communication and Business Administration. Topics: stakeholder engagement, innovation communication, strategic communicaion. Their current project is 'Innovation and Communication'.
Current institution
Publications
Publications (25)
Purpose
This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative researc...
Purpose
This study aims to identify the main barriers and drivers that influence the role of communication in open innovation (OI) activities, and how these can support and enhance the innovative capacity of companies in the automotive industry. In order to get this, we carry out in an assembly plant of an automotive firm.
Design/methodology/appro...
Open innovation is a strategic phenomenon that has arisen in corporate life since the beginning of the 21st century. The management of this process involves a communicative dimension that both management and communication scholarship have overlooked over the last twenty years. At the same time, communication management in open innovation processes...
El Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) es la primera propuesta internacional que adopta el concepto de ‘capacidad’ en la disciplina para describir el alcance y potencial futuro de una profesión cambiante y global. El resultado, un marco global de 11 capacidades, producto de una investi...
El concepto de capacidades profesionales es novedoso para el mundo de la academia y de la profesión, donde ha prevalecido el de competencia. La noción de capacidad proviene de la teoría del desarrollo humano, promovida por Amartya Sen y Martha Nussbaum, y también de los estudios profesionales, como los de Stan Lester. Resulta un desafío conceptual...
The relevance of communication along the innovation process has remained historically a rather neglected topic among corporate communication. In fact, there are still scarce studies that research communication from a multi-level perspective along the innovation process. That is especially important in open and collaborative innovation as interactio...
Purpose
This study aims to center on understanding how stakeholder engagement processes improve online child protection in telecom companies. The literature review and findings shed light on the management of networks to identify, prevent and mitigate the adverse impacts of information and communication technologies (ICTs)[1] and to find opportuni...
RESUMEN La innovación colaborativa va adquiriendo cada vez más importancia como práctica en un contexto donde las empresas tejen redes para la obtención de nuevos recursos y conocimiento. En este escenario, las asociaciones empresariales emergen como intermediarias de innovación colaborativa entre sus empresas afiliadas, desempeñando con ello un ro...
Desde la academia, la comunicación y su papel en la gestión de las compañías continúa siendo objeto de intenso debate. Sin embargo, cuando se profundiza desde un ángulo estratégico, apenas se hallan análisis empíricos equiparables a otras realidades de gestión. Este estudio tiene como objetivo analizar la estructura y la actividad del departamento...
La dimensión social de la empresa aparece como una realidad ineludible. Su presencia en la esfera pública le enfrenta a un entorno complejo en el que los directivos precisan de coordenadas que les ayuden a orientar sus decisiones. Personas y entidades –clientes, empleados, autoridades o sociedad civil- esperan y reclaman una gestión que atienda no...
The technological landscape in relation to the minors presents numerous challenges facing the telecommunication industry, with families and schools. However, academic literature still remains silence in showing the strategic policies that the industry is managing in order to address these challenges. Therefore, this article has two aims: to provide...
The concept of dialogue has always been a mainstay in the research literature on public relations. However, the fields of corporate communication and, more recently, business management have focused on different aspects of the notion. Despite such increased research interest, the concept of dialogue yields a range of analytical perspectives; this i...
En la complejidad actual de la comunicacion publica destaca el debate sobre la relacion de las organizaciones con sus grupos de interes o stakeholders y, en especial, la responsabilidad del mundo de los negocios. En este contexto, la discusion academica en los ultimos lustros ha incrementado su interes por el papel de la comunicacion en la empresa....
This paper aims to study the corporate communication and public relations function –CCPR-within the energy industry –EI-through an extensive literature review on a wide range of related topics, published on the top peer-reviewed journals from the field. Due to the lack of theoretical corpus on the subject, a communication research challenge arose,...
Financial institutions are the protagonists of the ongoing economic crisis. Recent financial scandals and dubious management have emerged while an intense debate on the responsibility of business has risen. In academia, the stakeholder management school has earned acceptance; and one question arises: is orderly, coherent management possible when ex...
Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with s...
Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with s...
La campaña electoral de Barack Obama en 2008 ha tenido uno de sus ejes estratégicos en la gestión del compromiso con los ciudadanos (Public engagement): financiación, movilización de voluntariado y activación del voto. Constituye un ejemplo práctico de la eficacia que se sigue dela integración de las demandas y expectativas de los públicos dentro d...
Desde que hace cincuenta años apareciera en España el término ‘relaciones públicas’ en un libro académico, profesión y disciplina no han hecho más que crecer, aunque continúa el debate sobre su propia identidad. La profesión comenzó en un régimen dictatorial, pero ha sido en las últimas tres décadas cuando se ha observado un crecimiento exponencial...
