Ehsan Abedi- Islamic Azad University North Tehran Branch
Ehsan Abedi
- Islamic Azad University North Tehran Branch
About
4
Publications
992
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Introduction
Current institution
Publications
Publications (4)
Purpose
Today, consumers play an active role in creating, generating and distributing the electronic word of mouth (eWOM) independent of marketers. Customer acquisition through referrals and word of mouth (WOM) has thus become an important goal for firms. In addition, mobile social networks have created valuable opportunities for eWOM. People are n...
In the knowledge-based economy, R & D centers in service industries increasingly depend on the performance of knowledge workers to gain competitive advantage. Therefore, these centers must give careful consideration to the performance assessment and continuous improvement of knowledge workers using appropriate performance assessment systems and mod...
