Efraim Turban

• Ph.D Business UC Berkeey
• University of Hawaiʻi at Mānoa

Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.

Describe electronic retailing (e-tailing) and its characteristics.

Define electronic commerce (EC) and describe its various categories.

Describe the EC strategy phases.

Understand the reasons for intelligent e-commerce systems

Understand the concept of the social enterprise and its variants.

Describe factors that influence online consumer behavior.

Describe cross-border EC and the issues that arise in EC payments.

Understand the foundations of legal and ethical issues in EC.

Define EC order fulfillment and describe the EC order fulfillment process.

Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.

Describe various e-government initiatives.

Understand the importance and scope of security of information systems for EC.

Define social commerce and describe its roots and evolution.

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and inf...

Upon completion of this chapter, you will be able to:1. Describe the need for justifying EC investments. 2. Evaluate the issues involved in global EC. 3. Describe the reasons for success and failure of EC. 4. Describe how small and medium-sized businesses can use EC. 5. Understand the foundations for ethical issues in EC. 6. Describe intellectual p...

Upon completion of this chapter, you will be able to:1. Describe electronic retailing (e-tailing) and its characteristics. 2. Classify the primary e-tailing business models. 3. Describe how online travel and tourism services operate and how they influence the industry. 4. Discuss the online employment market, including its participants and benefits...

Upon completion of this chapter, you will be able to:1. Understand the importance and scope of security of information systems for EC. 2. Describe the major concepts and terminology of EC security. 3. Understand about the major EC security threats, vulnerabilities, and technical attacks. 4. Understand Internet fraud, phishing, and spam. 5. Describe...

Upon completion of this chapter, you will be able to:1. Understand the concept of the social enterprise and its variants. 2. Describe business-oriented public social networks, their characteristics and benefits. 3. Describe the major social commerce activities that can be conducted within and by enterprises and the characteristics of such private s...

Upon completion of this chapter, you will be able to:1. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. 2. Describe the mobile computing infrastructure that supports m-commerce (devices, software, and services). 3. Discuss m-commerce applications in banking and financial services. 4. Describe enterprise mobility...

Upon completion of this chapter, you will be able to:1. Describe cross-border EC and the issues that arise in EC payments and fulfillment. 2. Describe the major changes in retail and their impacts on EC payments. 3. Discuss the different payment cards used online and processing methods. 4. Discuss the different categories and potential uses of smar...

Upon completion of this chapter, you will be able to:1. Describe factors that influence online consumer behavior. 2. Explain how consumer behavior can be analyzed for creating personalized services. 3. Understand consumer market research in e-commerce. 4. Describe the objectives and characteristics of Web advertising. 5. Describe the major advertis...

Upon completion of this chapter, you will be able to:1. Describe various e-government initiatives. 2. Describe e-government activities and implementation issues including government 2.0 and m-government. 3. Describe e-learning, virtual universities, and e-training. 4. Describe e-books and their readers. 5. Describe knowledge management and dissemin...

Upon completion of this chapter, you will be able to:1. Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them. 2. Define e-marketplaces and list their components. 3. List the major types of e-marketplaces and describe their features. 4. Describe electronic catalogs, search engines, and shopping ca...

Upon completion of this chapter, you will be able to:1. Define social commerce and describe its roots and evolution. 2. Describe the scope, drivers, and content of the social commerce field. 3. Summarize the benefits and limitations of social commerce. 4. Describe the major models of social shopping. 5. Explain how advertising and promotions are co...

Upon completion of this chapter, you will be able to:1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the models and characteristics of the sell-side marketplace, including auctions. 4. Describe sell-side intermediaries. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how rev...

Upon completion of this chapter, you will be able to:1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the drivers of EC. 5. Discuss the benefits of EC to individuals, organizations, and society. 6. Discuss soci...

Please note that this book has been published by a commercial publisher, so we cannot honor full text requests. For textbook adoption, you can get examination copies through your Pearson rep. Thanks!

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters....

1. Describe the major basics of social media. 2.Describe Web 2.0 and its major characteristics. 3. List the major social media tools and their uses in SC. 4. Describe social networks. 5. Describe mobile social commerce. 6. Understand the essentials of crowdsourcing. 7. Describe virtual worlds.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: • Textbook for a standalone elective course at the undergraduate or graduate levels...

Upon completion of this chapter, you will be able to: 1. Define CRM, e-CRM, and social CRM (SCRM). 2. Describe the major types of customer interactions with companies. 3. Describe the evolution of CRM to SCRM. 4. Define social customers and describe how they can be served. 5. Describe how social CRM works inside the enterprise. 6. Describe unique a...

1. Describe the five levels of user engagement (5 Cs). 2. Describe the major engagement techniques in social commerce and implementation issues. 3. Express the role of trust in social commerce. 4. Provide examples of collaborative content creation by consumers. 5. Describe how a company can build, maintain, monitor, and repair its reputation in soc...

Upon completion of this chapter, you will be able to: 1. Describe the major issues in the social commerce implementation landscape. 2. Discuss the security and fraud protection issues in social commerce. 3. Describe legal, privacy, security, and cyberbullying issues. 4. Describe the major technological issues including integration, systems developm...

Upon completion of this chapter, you will be able to: 1. Describe the strategy-performance cycle and its major elements. 2. Describe the strategic planning process for social commerce. 3. Explain the issues involved in justifying social commerce projects. 4. Explain how market research is conducted to aid social commerce. 5. Describe the use of met...

Upon completion of this chapter, you will be able to: 1. Define social enterprise and describe its types and benefits. 2. Describe business-oriented public social networks. 3. Explain what enterprise social networks are and what their value is. 4. Discuss the online employment market, including its participants, and benefits. 5. Describe managerial...

1. List and define the six social media promotion steps. 2. Identify the key social media communication objectives. 3. Explain how to select social media tools and platforms to achieve campaign objectives. 4. Compare and contrast the essentials of owned, paid and earned media. 5. Give examples of several owned social media channels and tactics. 6....

1. Describe the factors that influence online consumer behavior. 2. Understand the decision-making process of online consumer shopping. 3. Explain how consumer behavior can be analyzed for creating personalized services. 4. Describe online word of mouth and its benefits. 5. Define online engagement and describe its influence on social trust, loyalt...

1. Describe social shopping and discuss its drivers. 2. Describe the framework for social shopping, its major participants, its components, and various models. 3. Define group buying and flash sales and explain how they work together. 4. Describe shopping together, shopping communities, and shopping clubs. 5. Describe social recommendations, market...

1. Explain how governments use social media. 2. Describe social B2B activities. 3. Describe the commercial applications conducted in virtual worlds. 4. Review entertainment and gaming in social commerce. 5. Describe social gaming. 6. Explain how people can use social media to conduct P2P transactions.

1. Define social computing and the Social Web. 2. Describe the Social Web revolution. 3. Describe the essentials of Web 2.0 and social media. 4. Define social commerce and describe its roots and evolution. 5. Describe the content of the social commerce field. 6. Define social media marketing. 7. Describe Enterprise 2.0. 8. Summarize the benefits an...

Compass Group ( compass-group.com ) is a UK-based major provider of food and support services worldwide. The support services including security, janitorial services, building operations and maintenance, and project management. (See compass-group.com/Support-Services-wwd.htm and compass-group.com/about-us.htm .) According to their financial stateme...

The e-book market is booming while the brick-and-mortar book market is rapidly declining. In 2013, Amazon. com released the 6th generation of the Kindle reader – the “Kindle Paperwhite” (also known as‘Paperwhite 2’).” Kindle books can also be read on virtually every PC or tablet device. Barnes & Noble has a Kindle competitor called the Nook. The re...

Starbucks is the world’s largest coffee house chain, with about 20,800 stores in 63 countries (see Loeb 2013). Many people view Starbucks as a traditional store where customers drop in, enter an order, pay cash or by credit card for coffee or other products, consume their choices in the store, and go on about their business. The last thing many peo...

Sony, the giant consumer electronics producer, has been struggling during the last few years.

Del Monte operates in a very competitive global food industry. In addition to manufacturing canned fruits and vegetables for human consumption, Del Monte produces pet food such as Gravy Train, 9 Lives, and Meow Mix. Therefore, using market research, the company constantly looks for innovative ways to increase its competitive edge. The company notic...

The car rental industry is very competitive, and Hertz Corporation ( hertz.com ), the world’s largest car rental company, competes against hundreds of companies in approximately 10,400 locations in 150 countries. The strong competition negatively impacted profits. For Hertz Global Holdings, Inc. business profile and statistics, see hoovers.com/comp...

With traditional retailing, customers go to a physical store and purchase items that they then take home. Large quantities are delivered to each store or supermarket; there are not too many delivery destinations. With e-tailing, customers want the goods quickly and to have them shipped to their homes. Deliveries of small quantities need to go to a...

Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is...

Alibaba Group is a collection of Internet-based e-commerce companies, some of which are B2B (notably Alibaba.com); the others are B2C and EC services (e.g., payments). For a company overview, see news.alibaba.com/specials/aboutalibaba/aligroup/index.html . The company started as a portal for connecting Chinese manufacturers with buyers from other c...

In 2006, Disney’s funding arm, Steamboat Ventures, invested $10 million in one of the largest Chinese video- and file-sharing site called 56.com ( 56.com ). The site is very popular in China, Taiwan, Singapore, and Hong Kong.

Telstra Corp. is Australia’s major telecommunication company, which provides fixed line and mobile communications as well as digital TV and Internet access services. The company operates in a competitive market (e.g., against Vodafone and Optus Corp.). Telstra has expanded its services to several countries in Asia and Europe.

In the early 1990s, entrepreneur Jeff Bezos saw an opportunity rather than a business problem. He decided that books were the most logical product for selling online. In July 1995, Bezos started Amazon.com ( amazon.com ) and began selling books online. Over the years, the company has continually improved, expanded, changed its business model, and e...

The State University of New York (SUNY) College at Old Westbury ( oldwestbury.edu ) is a relatively small U.S. university located in Long Island, New York. The college has 3,300 students and 122 full-time faculty. Internet access is essential for both faculty and students.

Upon completion of this chapter, you will be able to:

There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any...

An e-commerce site talked about a great deal since 2011 is Pinterest.

A framework for classifying crowdsourcing research in its application to managerial decision making

New edition of the book has appeared in 2017.

Research project selection is an important task for government and private research funding agencies. When a large number of research proposals are received, it is common to group them according to their similarities in research disciplines. The grouped proposals are then assigned to the appropriate experts for peer review. Current methods for grou...

E-tailers provide a variety of customer services, many of which are personalized in an attempt to improve customer satisfaction. Several studies indicate that customers perceive these services to be useful, but it is inconclusive whether this effect is created by economic or emotional factors. This paper proposes a dual core theory that takes into...

The increased popularity of social networking sites, such as Linkedln, Facebook, and Twitter, has opened opportunities for new business models for electronic commerce, often referred to as social commerce. Social commerce involves using Web 2.0 social media technologies and infrastructure to support online interactions and user contributions to ass...

Social commerce is emerging as an important platform in e-commerce, primarily due to the increased popularity of social networking sites such as Facebook, Linkedln, and Twitter. To understand the user's social sharing and social shopping intention in social networking Web sites, we conducted an empirical study on a popular microblog to investigate...

Social networks on the Internet are becoming extremely popular and have begun to change the way we live and work. Many enterprises are assessing the potential of exploiting the commercial opportunities of this technology. Although social networking commercial activities may be the next big productivity booster for firms, some consider such activiti...

Decision making in virtual teams is gaining momentum due to globalization, mobility of employees, and the need for collective and rapid decision making by members who are in different locations. These factors resulted in a proliferation of virtual team software support tools for decision making, the latest of which is social software (also known as...

The increased popularity of social networking sites, such as Linkedln, Facebook, and Twitter, has opened opportunities for new business models for electronic commerce, often referred to as social commerce. Social commerce involves using Web 2.0 social media technologies and infrastructure to support online interactions and user contributions to ass...

Social commerce is spreading rapidly around the globe creating new and improved business models for conducting e-commerce. As an integration of social media marketing, Web 2.0 and e-commerce it is being viewed differently by different people and companies. In this paper we look at social commerce through e-commerce lens: namely as the delivery of e...

The 6th Edition of the best selling textbook in electronic commerce.

E-tailers provide a variety of customer service, many of which are personalized in an attempt to improve customer satisfaction. Several studies indicate that customers perceive these services to be useful, but it is inconclusive whether this effect is created by economic or emotional factors. This paper proposes a dual core theory that takes into a...

Personalization that uses information technology to tailor content and products/services to the preferences and tastes of individual customers has become a useful function for online marketing. Many techniques have been developed, and research on personalized services has increased substantially in recent years. Several theories have been proposed...

The Internet and the Web are evolving to a platform for collaboration, sharing, innovation and user-created content—the so-called Web 2.0 environment. This environment includes social and business networks, and it is influencing what people do on the Web and intranets, individually and in groups. This paper describes the Web 2.0 environment, its...

In this chapter, we examine a major function in class of decision support systems (DSS): model management in model-oriented DSSs. In particular, the chapter focuses on the concept of model management systems and explores key issues in model management: representation, formulation, composition, integration, selection, and implementation. It also rev...

Web services is an extremely promising technology that has the potential to revolutionize many aspects of information systems. Web services facilitates vendor-, platform-, and language-independent, loosely coupled, inexpensive integration of both internal and external systems. Although there is a general agreement that Web services will have a sign...

One of the most important decisions made in academic institutions, research organizations, and government agencies is the grading or ranking of journals for their academic values. Current methods for evaluating journals use either a subjective (e.g., experts’ judgments on journals) or objective approach (e.g., impact factors of journals), or an inf...

Strategic information systems (SISs) are systems that support or shape a business unit’s or organization’s competitive strategy (Callon, 1996, and Neumann, 1994). An SIS is characterized by its ability to change significantly the manner in which business is operated. It can also change the goals, processes, products, or environmental relationships...

Many universities, research institutions and government agencies are continuously attempting to grade or rank journals for their academic value. Such grading is needed for personnel decisions and for funding and resource allocation purposes. The grading of journals is dependent both on objective information, such as the impact ratios of the journal...

Decision support and knowledge management processes are interdependent activities in many organizations. In this paper, we propose an approach for integrating decision support and knowledge management processes using knowledge discovery techniques. Based on the proposed approach, an integrative framework is presented for building enterprise decisio...

An abstract is not available.

Mobile agents are changing the face of e-business and reshaping business models. In the process these agents are also posing new concerns regarding who really owns information.

Many universities, research institutions, and government funding agencies are continuously attempting to grade or rank journals for their academic value. Such grading is needed both for funding and resource allocation purposes and for personnel decisions. In grading journals, objective information, such as the impact factors (the most commonly used...

E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes a theoretical model for investigating the four main antecedent influences on consumer trust in Inter...

Research Report 7/2001, Institute for Advanced Management Systems Research, 28 pp

Inter-cultural communication apprehension is one of the major factors that may influence the processes of inter-organization collaboration in electronic commerce. It is an obstruction, prohibiting inter-organization collaboration in different ways. If we can manage the inter-cultural communication apprehension properly, we may be able to bring orga...

Información tecnológica para aplicarla a la administración, la importancia de la información computarizada y su aplicación en los negocios, educación, gobierno, milicia, medicina y el hogar. El comercio electrónico y la información en el internet son estratégicos para la planeación y el proceso de reingeniería de los negocios.

Many products and services will soon be (or are already being) sold over the Internet or other networks. Paying for these with standard methods of payments, such as cash, checks, credit card, or debit card, may be ineffective or inefficient. For such cases, electronic card payment systems are more appropriate. Several things need to be considered w...

Notes (now Notes/Domino) is a comprehensive enterprise-wide groupware infrastructure technology that facilitates communication and collaboration. It is used for developing applications that increase productivity and profitability. This study reports the result of a field study conducted in Singapore. The results provide an insight about the adoptio...

Ten teams of 2-3 full time undergraduate business students, at Abo Akademi University in Finland were to collaborate with a corresponding team of 3-4 part time MBA students at California State University, Long Beach in the USA. A 10-hour time difference, as well as different cultural backgrounds separated the teams. Students were challenged to push...

The success of electronic commerce for any individual company, especially if it is not a well-known name, is greatly dependent on the appropriate design of its Website. This study investigates the major determinants of an effective Website. A literature survey indicated that the major categories of determinants are: page loading speed, business con...

A conflict has emerged between Internet information creators and information brokers. Information frequently offer their information free of charge to users, recovering the cost to create it through other means, typically advertising. This practice may be undermined by information brokers who harvest information from information creators, and then...

Many universities, research institutions and government agencies are continuously attempting to grade or rank journals according to their academic value. Such grading is needed both for personnel decisions and for finding and resource allocation purposes. The grading of journals is related to both objective information, such as the impact ratios of...

To properly implement and use electronic commerce systems companies need to evaluate considerable amount of information from their business environment in activities such as environmental scanning. This information is needed both for strategic management and for operational decisions. However, the relevant information may be difficult to find and i...

Smart cards have been in use for over two decades, primarily for storing small amounts of money for specialized purposes. People carry them to pay for telephone calls, transportation, photocopying in libraries and the like. These cards have become very popular in Europe and Asia. Recently, the use of smart cards has expanded considerably through th...