Efosa Idemudia

• PhD
• Professor (Full) at Howard University

Purpose In the quest to build a sense of human contact, e-retailers are increasingly depending on the scalability of chatbots to promote assistive dialogue during online shopping. Not much is known about the experiential value of customer interaction. This research proposes and evaluates a conceptual model for understanding the value perceptions em...

The constant changes and advancement in technology have drastically improved real-world applications in diverse industries such as healthcare, financial, education, sports, retail, and manufacturing, among others. Several domains such as marketing and logistics are using big data to make better decisions and gain competitive advantage (Du et al., G...

Many organizations, including government institutions and agencies, continue to increase their financial investment on information technology (IT) solutions. Despite these investments, during the global pandemic, employees and managers are either struggling or unequipped to use these tools effectively and efficiently for sustainability, competitive...

The Covid-19 global pandemic has threatened the global economy; and pose serious daily challenges to companies, organizations, and firms worldwide. Our paper focuses on the adaptations to changes made by retailers through their online retail systems in response to the COVID-19 pandemic of 2020 & 2021. This study begins with the benefits of online r...

Leadership is among the significant factors that affect project quality performance. There are different types of leadership styles . This paper examines the impact of different styles of leadership of project managers and how these styles affect project quality performance in the software industry. The author describes the topic background, the si...

Statement of Problem: Collaboration a Means to Chaos Likert Type Survey Instrument: Collaborating with other students on academic assignments without having permission from your professor. A large Southwest university examines five years of data about the distinction that may contribute to ethical misconduct in the classroom and misguided actions a...

To date a lot of studies have shown that students are depending on emergency loan to attend graduate schools in the US; and tuition and fees have been increasing steadily worldwide (Idemudia and Ferguson 2015, 2014, 2016). Need increases for international students when national economies shrink, Africa's most developed economy fell into its steepes...

PREFACE THE IMPORTANCE OF THIS TEXTBOOK TO ACADEMICIANS, PRACTITIONERS, RESEARCHERS, GOVERNMENT OFFICIALS, AND STUDENTS In 2020, all successful global companies, organizations, and universities are using information technology platforms to adapt to the global COVID-19 pandemic. Worldwide, healthcare stakeholders are relying upon information technol...

The Lean approach has been widely and successfully applied in the manufacturing, but it has been a challenge to transition this program into knowledge work-based operations. In our paper, we develop our research model that discuss and analyze the principles, challenges, and benefits of implementing the Lean strategy in knowledge work. Our paper ans...

Commercial optical character recognition (OCR) systems often fail to deliver sufficient results. Their processing algorithms are generally optimized toward large-scale commercially relevant collections. They provide inadequate outputs in recognizing unconstrained writings, blurry images, infrequent image classes and similarities between character i...

Handbook of Research on Social and Organizational Dynamics in the Digital Era

This paper attempts to examine the U.S. stock market response to a variety of Federal Reserve FOMC member communications during which the Fed’s monetary policy was at the zero lower bound. The authors construct a unique database of 1557 communication events between 2009 and 2015 from both voting and non-voting members of the FOMC. This paper finds...

Green Information Systems (IS) refers to the use of IS to achieve environmental objectives, whereas green Information Technology (IT) refers to the practice and study of using IT and computer resources in a more environmentally responsible and effective manner (Dedrick, 2010). Information Systems, computers and computing in general consume an immen...

The constant changes in technology has posed serious challenges to top management teams, employees, and customers on how to collect, store, and process data for competitive advantage and to make better decisions. In this chapter, to address this issue, we present the managerial perspective of cloud computing that provides the infrastructure and/or...

The rapid and constant growth of technology, hardware, and software have greatly influenced and improved online education. Universities all over the world are investing huge sums of money in online courses and degree programs. Some universities are offering these programs at all levels of study – from baccalaureate to doctoral. Given the increasing...

Amazon Web Services shifted focus from infrastructure, hardware and software ownership to subscription and capacity on demand based on the co-location model. The debate remains whether to host locally or in the cloud. This paper helps evaluate the various aspects of each option for making an optimal decision.

The problem of leveraging social media for establishing and sustaining consistent policies, procedures and methods of online communication can be challenging for busy professionals. To address this issue and to contribute to the literature we develop our research model to gain a deeper upstanding of the factors that influence social media continuan...

Description Technology’s presence in society continues to increase as new products and programs emerge. As such, it is vital for various industries to rapidly adapt and learn to incorporate the latest technology applications and tools. The Handbook of Research on Technology Integration in the Global World is an essential reference source that exami...

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e...

Governments worldwide are using technology to provide effective and efficient services; and to improve the lives of all citizens.To date,there are few studies relating to unstructured text data that investigate the factors that influence government and mobile apps' usage and adoption.To address this iss...

This study develops a research model to gain a deeper understanding on gender comparison relating to social media continuance/usage. The theoretical background for our research model is based on the diffusion of innovation and the technology acceptance models. We collected 290 datasets from college students that are enrolled in a large university l...

This study examined factors influencing employees' participation in non-malicious, information systems security deviant behavior (N-ISSDB) (e.g., e.g., connecting computers to the Internet through an insecure wireless network, not disposing and destroying all unneeded sensitive documents and information on computer in a timely manner, and opening e...

Increasingly the empirical challenges to transform an emerging nation economy require the engagement of gender diversity to expand monetary activity in the local market. Hence, we investigate the factors that influence gross pay in the Knitting industry using Bolivia as a case study. Women in Bolivia use the local practice of hand-knitting to estab...

This paper looks at the tools and techniques required to build organizational intelligence by enhancing how information is captured, shared and utilized within organizational boundaries. Knowledge Management (KM) focuses on the practices that have transformed the business culture to facilitate innovation and organizational preparedness that broaden...

To date, there are few published articles relating to the taxonomy of smartphone users; thus leading to the lack of understanding of the specific factors on why different users continued to use smartphones in their daily activities and tasks, including distributed decision making. To address this issue and to fill the gap in the literature, we cond...

This study presents generations of digital marketing business strategy, guidelines and insights to online social media companies for how to design online target advertisements in digital market places, application development, and methods for improving click-through rates. Prior research has focused mainly on the input and process components of des...

Green Information Systems (IS) refers to the use of IS to achieve environmental objectives, whereas green Information Technology (IT) refers to the practice and study of using IT and computer resources in a more environmentally responsible and effective manner (Dedrick, 2010). Information Systems, computers and computing in general consume an immen...

The constant changes in technology has posed serious challenges to top management teams, employees, and customers on how to collect, store, and process data for competitive advantage and to make better decisions. In this chapter, to address this issue, we present the managerial perspective of cloud computing that provides the infrastructure and/or...

When is an internet computer user willing to click on a banner ad? This question has been addressed from the production side, via research on algorithms and models that recommend banner ads for display, as well as a few animation studies about attention-grabbing features of internet advertisements. The research reported in this study takes a differ...

Companies and municipalities worldwide are encouraging bring your own devices (BYOD) such as smart-phones to the work environment to enhance communication among all employees, job performance, system quality, product quality, and service quality. Thus, understanding factors that have direct and indirect influence on smartphone continuance usage is...

This analysis studies closely education affordability through the epistemology of emergency loan need that signals economic challenges on the horizon for domestic and international students seeking a post graduate credential at any cost. Prior studies have been very helpful; however, to the best of our knowledge there is not a comprehensive study t...

The constant changes in technology has posed serious challenges to top management teams, employees, and customers on how to collect, store, and process data for competitive advantage and to make better decisions. In this chapter, to address this issue, we present the managerial perspective of cloud computing that provides the infrastructure and/or...

To the best of our knowledge there has been no study that has published a literature review of Internet advertising, online market places, and social e-commerce in the Information System discipline journals. Publishing such articles relating to literature reviews of online market places and Internet advertising is extremely important and essential...

To the best of our knowledge there has been no study that has published a literature review of Internet advertising, online market places, and social e-commerce in the Information System discipline journals. Publishing such articles relating to literature reviews of online market places and Internet advertising is extremely important and essential...

In the information-driven and application rich environment of smartphones, power is closer to the user than ever before and it has the potential of helping them become more effective and efficient. Smartphones have become increasingly important for companies to create strategic opportunities and competitive advantage by adding value for its stakeho...

Social media and online firms are currently facing severe challenges generating revenue through online banner ads, and for two decades, current studies in the information systems, advertising, and marketing literature have shown that online banner ad click-through rates are decreasing steadily (Idemudia, 2014; Idemudia et al., 2007; Li et al., 2012...

The increase in graduate schools' enrollments due to the global recession poses a complex challenge for graduate school deans and policy decisions. The data indicate that between the ages 27 to 41 emergency loan need is high among graduate students. As more non-traditional students seek admission into graduate school, there may be a prescribed role...

When students are taxed by unplanned events emergency loan need is a reasonable demand to redress an incident. However, emergency loan need as part of the completion plan sends a different signal that encourages an analysis of debt burden related to affordability. The risk of insolvency due to debt is a trans-relational ethical question because the...

Understanding the factors that influence the continuance in usage of smartphones in globally distributed teams is extremely helpful because most organizations are encouraging employees to use smartphones or bring your own device for self-advancement, job promotion, job security, performance, effectiveness, productivity, and service quality. To date...

This article proposes that the rising cost of graduate education and debt may suppress interest of domestic and international students in advanced education and impact the market economy. There are three challenges indicated through emergency loan need increases that deter students from graduate education. First, intellectual and skills growth has...

This research addresses graduate students studying in the USA who are either US citizens or non-resident aliens who demonstrated emergency loan needs. There have been limited studies that have compared US citizen or non-resident alien graduate students in relation to emergency loan need and GPA. To address this issue, we conducted research by colle...

Using the ubiquitous satellites, smart phones and personal devices, users are generating big data and multimedia effortlessly. These multimedia (including text, audio, photos, video, images) are geo-coded and time-stamped (spatio-temporal data). Unfortunately, the share volume, velocity, variety, and variability of spatio-temporal data pose serious...

A lot of studies in the information systems, advertising, and marketing literature have shown that for the past two decades online banner ad click-through rate is decreasing steadily (Idemudia et al. 2007). To address this issue, we develop the Visual Perception Model (VP) for Online Target marketing and then conducted an experiment by manipulating...

Prior research on Internet advertising has focused on the input and process components of banner ad design, but fail to address the influence of visual display principles on the output component of banner ad design. This may account for the decreasing online banner ad click-through rates, which are significantly below 1%. Motivated by the lack of r...

Reinforced by the fast growth of electronic commerce, even during the current global economic downturn, intermediated online targeted advertising (IOTA) has emerged as a promising electronic business model empowered by the Web 2.0 principle. IOTA maximizes the profit of online targeted advertising services by displaying the proper banner contents t...

The growth of online education along with decisions by many prominent higher education institutions to offer virtually all their classes online has altered the strategic view of online education. Today, 66% of chief academic officers consider online education critical to their long-term strategy and 67% believe outcomes from online classes are equi...