Efe Sevin

Efe Sevin
Towson University | TU · Department of Communication

PhD

About

45
Publications
25,581
Reads
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Citations
Introduction
Efe Sevin is an assistant professor of public relations at the Department of Mass Communication at Towson University (Maryland, US). His current research focuses on the identifying and measuring the impacts of social networks on place branding and public diplomacy campaigns. Prior to joining Towson University, he worked at Reinhardt University (Georgia, US), University of Fribourg (Switzerland), and Kadir Has University (Turkey). His works have been published in several academic journals and books including American Behavioral Scientist, Public Relations Review, and Cities. His most recent book, Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey, was published by Palgrave MacMillan in 2017.
Additional affiliations
August 2019 - present
Towson University
Position
  • Professor (Assistant)
August 2017 - May 2019
Reinhardt University
Position
  • Professor (Assistant)
August 2017 - present
Reinhardt University
Position
  • Professor (Assistant)
Education
August 2010 - June 2014
American University Washington D.C.
Field of study
  • International Relations
August 2008 - May 2010
Emerson College
Field of study
  • Communication Management
September 2004 - June 2008
Middle East Technical University
Field of study
  • International Relations

Publications

Publications (45)
Book
Full-text available
This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public d...
Article
Full-text available
Public diplomacy is a fast-growing area of study with little agreement on its boundaries. In support of the subject's development as a field of academic inquiry, we present a content analysis of English-language peer-reviewed articles on public diplomacy since 1965 (N = 2,124). We begin with analysis of bibliographic data to establish the field's i...
Book
This edited volume provides an inclusive explanation of what, why, and how cities interact with global counterparts as well as with nation states, non-governmental organizations, and foreign publics. The chapters present theoretical and analytical approaches to the study of city diplomacy as well as case studies to capture the nuances of the practi...
Article
Full-text available
How does a public health crisis play into the digital rhetoric of states? As Covid-19 is presenting a situation in which countries need to manage the international environment in a relatively short period, their practices could signal how digitization is going to influence public diplomacy in the longer run. This paper explores state public diploma...
Chapter
Full-text available
In this chapter, we were tasked with finding correlations between State Inclusiveness Index (SII) and soft power in world politics. As we suspected, this was not an easy task since measuring power, particularly soft power, is not straightforward. In Joseph Nye’s words “[p]ower is also like love, easier to experience than to define or measure, but n...
Article
Cities are once again in the forefront of diplomatic activities. In this essay, I unpack a relatively understudied area within city diplomacy: the link between cities and countries. Although cities enjoy a heightened level of agency in the international arena, they do not exist in a vacuum. As substate actors, the actions of cities could impact the...
Article
Social media has an undeniable role in presidential campaigns. Starting with Barack Obama’s first presidential campaign in 2008, on one hand, scholars and practitioners have embraced the potential and importance of these platforms. The 2016 presidential elections, on the other hand, raised concerns about social media’s role in democratic processes...
Article
Country images have been notoriously difficult to capture and measure effectively. In this article, we propose a methodological approach that combines designed and found data to capture public attitudes. We demonstrate how a mixed-method design with survey data and digital data – namely tweets and Google Trends – make it possible to better capture...
Chapter
본 절에서 우리는 국가포용성지수(SII)와 세계정치에서의 소프트파워 간의 상관관계를 찾는 일 을 맡았다. 예상했던대로, 권력, 특히 소프트파워를 측정하는 일은 단순하지 않기 때문에 이것은 쉬운 과제가 아니었다. Joseph Nye의 말처럼, “권력은 사랑과 비슷해서 정의하거나 측정하기보 다는 경험해 보는 것이 더 쉽지만, 그렇다고 실재하지 않는 것은 아니다”(Nye, 2004: 1). 국가의 소프트파워를 측정하는 지수나 세계정치의 다른 차원에서 국가의 영향력에 순위를 매기는 다른 지수들은 모두 저마다의 개념적, 방법론적인 문제점을 가지고 있다. 대부분의 측정 방법은 강압 및 유인을 통제하지 못하고, 하드파워와 소프트파워...
Article
Full-text available
This article presents a study of Twitter-based communication in order to identify key influencers and to assess the role of their communication in shaping country images. The analysis is based on a 2-month dataset comprised of all tweets including hashtags of the three countries selected for this study: Austria, Switzerland, and the Netherlands. Fo...
Article
As communication moves to social media, countries are losing control over what messages are being circulated about themselves. This article explores how South Korea’s country image is reflected within this contemporary networked communication context. We argue that country images, defined as the perceptions of countries by foreign audiences, can be...
Presentation
Full-text available
It is no secret that measurement presents formidable challenges to the scholars and practitioners of public diplomacy alike. CPD Faculty Fellow Robert Banks drew our analytical attention to the issue around a decade ago in his CPD Perspectives publication. Since then, there have been various attempts, including the reports by the Advisory Commissio...
Article
This article investigates how diplomatic networks move into a new digital media platform, namely Twitter, through the analytical lenses of networked diplomacy studies and mediatization. We employ the studies in the former field to argue for the need to study the entire network to evaluate diplomatic relations, rather than relying on bilateral relat...
Article
Full-text available
Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be u...
Article
Full-text available
The failed coup attempt on the night of July 15th unsurprisingly affected Turkish diplomacy. In addition to being one of the deadliest clashes Turkey has ever witnessed inside its borders, the coup also constituted a threat to the country's international reputation. On the first anniversary of the coup, Turkish representations went on a digital off...
Chapter
This chapter presents a conceptual two-level approach, focusing on interactions at state and civil society levels. Using the Turkish humanitarian aid to Somalia as a case study to develop further their conceptual framework, the authors examine how state and non-state actors engage with local players in Somalia and how they communicate their presenc...
Article
This article presents a multilayered framework, called pathways of connection, as an approach to public diplomacy evaluation. It is well established both in the study and practice of public diplomacy that evaluation is a daunting task, mostly due to the complex and convoluted nature of the concept. To overcome such obstacles, the proposed framework...
Article
Purpose This paper brings a communication management perspective to how nations might use their involvement in humanitarian responses to refugee crisis in attempts to improve their global standing through a case study of Turkish efforts during the Syrian Civil War. Design/methodology/approach In order to assess the context of Turkey’s attempts t...
Article
The U.S. presidential elections always attract the attention of foreign audiences—who, despite not being able to vote, choose to follow the campaigns closely. For a post that is colloquially dubbed as the “Leader of the Free World,” it is not unexpected to see such an interest coming from nonvoters. Mimicking almost hosting a megaevent, the electio...
Chapter
This chapter introduces the comparative study of the cases discussed in Chaps. 4–6. The three public diplomacy projects help the study to detail the pathways of connection and to create a practical roadmap from six apparently independent pathways. The chapter starts with highlighting the lessons drawn from the individual cases about public diplomac...
Chapter
This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First, international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result, cities have widely emb...
Chapter
This chapter is a comparative study of how three local governments— Cape Town (South Africa), Philadelphia (Pennsylvania, USA), and Myrtle Beach (South Carolina, USA)—use social media platforms in their city branding attempts. Theoretical arguments in the fields of corporate and city branding point out the potential of these new communication platf...
Chapter
This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual...
Article
During the last two decades, China has started to leave its closed-door policies in the international arena behind, and has shown signs of participating in the global economy. Politically and economically, China has been developing further relations with the rest of the world. The country points to its mega-cities in its official 5-year plans to fa...
Article
Full-text available
In this article, we provide a conceptual framework for the practice and study of commercial diplomacy in the light of two developments in the field of diplomacy. The first development in the field is related to the relative popularity of two new terms in diplomatic practice: public diplomacy and nation branding. The second development is the role o...
Article
Full-text available
Social media provides a unique opportunity for brand analysis. The mere fact that users create content and messages through social media platforms makes the detailed monitoring of temporal variation in brand images possible. This research analyzes data collected from a specific social media platform, Twitter, about the city of Stockholm over a 3-mo...
Article
Full-text available
Purpose – The purpose of this paper is to analyse how Twitter is utilized by five prominent American destination marketing projects (Illinois, San Francisco, Idaho, Texas, and Milwaukee) to understand the overall trends and usage patterns of microblogging, and the relation of social media ecology and place branding. Design/methodology/approach – T...
Article
Full-text available
This article presents analysis of a period of public argumentation over the city logo of Ankara, the capital of Turkey. These arguments comprise a 17-year episode of controversy that reveals insights into the politics of meaning behind city's brand. Ankara's logo functions as a contested ‘collective representation’ of the city's brand identity, and...
Article
Full-text available
Rapid advancements in communication and transportation technologies in recent history have created new and emerging tools that make it possible for every individual to share information with a global audience. Social networking technologies, especially, have revolutionized the possibilities of person-to-person communication, particularly by making...
Article
Full-text available
This article introduces a critical theory-induced approach to the concept of place branding to expose the ethical drawbacks within the field. The author argues that the dominant approaches and definitions of place branding limit the thinking of scholars to market-driven subjects, such as measurement, effectiveness and strategies. It is difficult ev...
Article
Full-text available
This article brings three divergent fields of expertise together to take a closer look at President Barack H. Obama’s first 2 years in office. From a theoretical perspective, the changes in the understanding of communication and their impacts on international affairs are discussed. From a domestic politics perspective, Obama’s policy making and pra...
Article
Purpose – The purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors. Design/methodology/approach – The authors share their experiences with Turkayfe.org – a social networking web site that aims to promote Turkey – and re-evaluate t...
Article
Full-text available
This paper introduces the possibility of transforming visitors to cultural ambassadors through a specific public diplomacy method: scholar exchanges. The findings are discussed on an analysis of foreign Fulbright Program of the United States. To further interpret the perceptions of the program, a survey is conducted among 59 current Fulbrighters. S...

Questions

Question (1)
Question
We are putting together a funding proposal for a workshop to take place in May or June 2015 at Kadir Has University, istanbul, Turkey. The workshop aims to develop the research method expertise of faculty members at the School of Communication. We are looking for experts who can help us learn more about data scrapping, text mining, network analysis, and similar methods that are useful in studying new media.
We are looking for 'name' suggestions. Do you know anybody (including you) who is qualified and will be interested in conducting such workshops?
Thanks,
Efe

Network

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Projects

Projects (3)
Project
We aim to establish a platform for studies that focus on how public diplomacy practices can be studied and their outcomes can be evaluated more rigorously. Papers can engage in empirical work, but we are more interested in methodological discussions rather than empirical findings.
Project
We are editing a book on the internationalization of cities, tentatively entitled “From Branding to Diplomacy: Cities in the International Arena”. Building on the existing studies in the field, we position this book as a way to launch into a larger discussion on cities and their role in international relations. We invite contributions that focus on the role of cities as actors in the international arena. We are looking for three broad approaches to city diplomacy: (1) theoretical approaches to the study of city diplomacy, (2) new methods and methodologies in city diplomacy, and (3) case studies. Abstract submissions of no more than 500 words, along with author name(s) and bio sketches of no more than 200 words should be submitted to citydiplomacy@gmail.com by November 1st. Questions about the project can be directed to the editors (Efe Sevin: ehs@reinhardt.edu, Sohaela Amiri: sohaela_amiri@rand.org). More information about the project can be found at http://bit.ly/CfPCities (link case sensitive).
Archived project
This project attempts to provide conceptual explanations to diplomatic interactions on social media through an analysis of existing communication networks and practices. The research is motivated by two fundamental changes in communication technologies and processes influencing the traditional understandings of international relations. First, social media is seen as a platform on which diplomatic processes take place. With the ubiquitous adaptation of social media, traditional diplomats make use of these tools in their communication attempts with their constituents and other diplomats. Diplomatic signaling and recognition processes take place in a digital environment. Second, non-state actors – such as civil society groups and corporations – gain power and further legitimacy in the international arena. Through social media, individuals have the opportunity to digitally get organized and make their voices heard by the traditional players of diplomacy, i.e. states and international organizations. The novelty of this project stems from its ambition to support theoretical arguments with empirical data. Given the fact that the findings of purely theoretical studies might not necessarily be applied in practice, theory of social media and observations of diplomatic practices are used to support each other in this study. The new digital forms of diplomatic processes will be explained through three in-depth case studies: Switzerland, South Korea, and Turkey. The project will explore a variety of contemporary issues that lie in the intersection of communications and international relations. How does the social media change traditional diplomacy and public diplomacy? What state and non-state actors are included in digital public diplomacy? What are the characteristics of messages shared and relations built online? How do these communication processes influence the way individuals perceive other nations? This project is likely to yield both academic and practical outcomes. On the academic side, the interdisciplinary nature of the project design shows the role of communication in the international political arena. Moreover, the proposed conceptual explanations make it easier to analyze diplomatic processes on social media. On the practical side, the findings of the research can be adapted by diplomats to improve their international communication practices.