Edward T. McFadden

• Master of Arts
• Design Principal & UX Creative Director at IBM

This paper describes our work to improve how IBM employees install IBM mobile apps through the design and development of a native IBM App Store for iOS. Using established UX design techniques such as usability testing and user surveys, we redesigned a legacy hybrid app to have a clean, modern interface leveraging Apples’ latest iOS design patterns,...

The consumer market has witnessed a proliferation of cognitive solutions. This increase in consumer expectations for AI technology has led enterprise IT leaders to develop cognitive solutions to improve employee productivity, enhance marketing and sales insights, and make better data-driven decisions. As UX designers supporting the enterprise, we h...

Traditional laboratory-based usability evaluations have many costs associated with them: financial costs, temporary loss in participant productivity, travel issues. For this reason, many human-computer interaction practitioners cannot conduct as many test iterations as they would like or may fail to secure representative samples, especially as user...

The present, subjective value of a delayed reward is a decreasing function of the duration of the delay. This phenomenon is termed temporal discounting. To determine whether the amount of the reward influences the rate of temporal discounting, we had subjects choose between immediate and delayed hypothetical rewards of different amounts (100,100, 2...