Dren Gerguri

University of Prishtina · Department of Journalism

Cheapfakes are fake audiovisual content. These manipulations are carried out through free programs, which is why the phrases cheap and fake are used. One of the most common and successful types of visual disinformation is still cheapfakes, and visual recontextualization is most widespread amongst cheapfake types. Despite their potential to harm and...

p>As previous studies highlighted, negative campaigning is a feature of current political communication during national elections. Given that voters often manifest disinterest, distrust in politics, and political cynicism, candidates and parties engage in negative campaigning and thus foster entertainment tendencies. Comparative studies on negative...

Reconfiguring EU Peripheries explores the diverse nature of the European Union’s interactions with its peripheries. Focusing on a period of rising regional tensions marked most recently by the war in Ukraine, the volume casts new empirical and conceptual light on the diverse motivations that underpin the political elites’ attitudes towards the EU i...

This white paper introduces Interactive Digital Narratives (IDN) as a powerful tool for tackling the complex challenges we face in today's society. In the scope of the COST Action 18230 - Interactive Narrative Design for Complexity Representation, a group of researchers dedicated to studying media, systematically selected six case studies of IDNs,...

The article examines agenda-setting factors in Kosovo concerning the war in Ukraine. Due to the complex situation in the Western Balkans and the context of the tensions between Kosovo and Serbia, the presented research explains the role played by television in the hybrid media environment as the most important source of information in the crisis. T...

Social media over the years has been shown to be an important source for information in times of crisis and confusion. Citizens who were restricted to their homes due to pandemic-mitigating lockdowns have desired more than ever to be informed about the pandemic, have been exposed to a host of misinformation, which has also affected their trust in t...

This book deals with one of the major problems of today, information disorder. The way disinformation is distributed today makes everyone more careful about how they are informed. Considering how information affects everyone’s life, this book addresses the everyday issues and problems of every reader. The elaboration of new manipulations as a resul...

Libri është i organizuar në katër pjesë. Pjesa I-rë prezanton fenomenin e çrregullimit informativ, si dhe shpjegon pse termi “fake news” duhet të zëvendësohet me termet adekuate, varësisht nga mënyra dhe lloji i manipulimi. Pjesa II-të zbërthen dezinformimin që targeton shtetin e Kosovës, ndërkaq, në pjesën e III-të, fokusi është te pandemia, dezin...

Kjo është punë e studentëve të vitit të dytë të Departamentit të Gazetarisë nën udhëheqjen e Prof. Ass. Dr. Arben Fetoshi dhe Dr. Sc. Dren Gërguri, në kuadër të lëndës “Metoda Kërkimi në Shkencat Sociale”.

Studimi i komunikimit politik ka qenë vazhdimisht i lidhur ngushtë me mediet dhe me zhvillimin e tyre. Në dekadën e fundit fokusi ka kaluar te mediet sociale, për shkak të përdorimit të gjerë të tyre dhe, rrjedhimisht, edhe të ndikimit të tyre në proceset zgjedhore. Përqendrimi i akterëve politik në medie sociale i ka yshtë edhe studiuesit që të me...

Abstract. Populism is increasingly widespread in the EU countries, part of which aims to become reality in Kosovo as well. Populist style is present in Kosovo politics, but no previous work measures populism in this country. Kosovo politicians constantly repeat the EU membership goal, but at the same time, they have a populist style. This paper use...

The 2017 general elections in Kosovo are the first to be considered for the high use of Facebook by political parties. Kosovo has nearly 1 million Facebook users, and this is one reason that has pushed all political parties, without distinction, to include Facebook in their electoral strategies. The paper analyses the use of Facebook by political p...

The pluralism of online media outlets, as well as the objective of these outlets to be the first to inform on events, may possibly lead these outlets to disrespect professional ethics. This paper will discuss the theoretical and ethical aspects of online media, its regulatory framework and particular cases when the respect of ethical standards when...

Leadership styles and leader-staff relationships have always impact on organizational effectiveness. It is important to study of this dimension in Kosovo Customs, taking into account the impact and contribution it has to the country's budget. The purpose of this research is to analyze the style of leadership that is mostly used in this organization...

The Republic of Kosovo is fully committed to the process of European Integration with one clear objective: to join the EU. As the last state from the Balkan Peninsula to do so, Kosovo has signed a Stabilisation and Association Agreement with the EU. The promise of EU membership is thus on the horizon, but Kosovo expects considerable work to achieve...

This paper analyses the agenda of three national television channels in Kosovo, in the death of a member of the Movement for Self-Determination (VV), Astrit Dehari. Research object is the agenda of the three television channels during the two-week period following the death of Dehari until the publication of the report of the autopsy. The death of...

This paper examines relationships between media content, public opinion, and policymaking in Kosovo. In the relationship between policymakers and the public opinion, is also a third actor, the media, which I believe plays a huge role alongside citizens and politicians in shaping a certain opinion about, and influence on, politics. Public opinion is...

Abstract. Media considered as the fourth power in a democratic country. In the era of digitalization, social media has an important place in the political and social processes. The article presents recent findings on the use of social media by political elites in Kosovo. The analysis centres around three research questions: (i) is the use of social...

Opinioni publik përbën një komponent shumë të rëndësishme për shoqëritë demokratike, marrë parasysh hapësirën dhe rëndësinë që i ofrojnë sistemet politike në vendet demokratike. Rrjedhimisht opinioni publik tregon shkallën e demokratizimit të një shteti në njërën anë dhe në anën tjetër, shkallën e kulturës qytetare dhe aktivizimit qytetarë. Duke qe...

Kosovo, like all EU members as well as those aspiring to join the EU, is fighting on different “fronts” aiming to attain EU and international standards. Among these standards, media freedom represents without any doubt one of the most difficult challenges as the country aspires to be democratic and transparent, as well as to respect human rights an...