Dražen Marić

Dražen Marić
University of Novi Sad · Department of Trade, Marketing and Logistics

PhD

About

19
Publications
49,092
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95
Citations
Citations since 2016
14 Research Items
94 Citations
20162017201820192020202120220510152025
20162017201820192020202120220510152025
20162017201820192020202120220510152025
20162017201820192020202120220510152025

Publications

Publications (19)
Conference Paper
The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. The aim of this paper is to identify changes in the degree of consumer ethnocentrism when choosing products during COVID 19 virus pandemic, compared to the period before its occurrence....
Article
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In this paper, the author precisely defines and analyzes the essence of the term intelligence, especially the derived term "economic/business intelligence", which seems to be of paramount significance today, given the dominance of geoeconomics over geopolitics. To acquire knowledge means to get informed about a certain subject of interest. By acqui...
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The COVID-19 pandemic has entirely changed the patterns of behavior in the market. Physical distance, quarantine measures, safety and security protocols, and shortages along the entire supply chain, have particularly affected the placement of food products. In this regard, the paper aims to define the impact of various indicators on the placement o...
Article
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Tourism represents a sector in an economy within which consumers – tourists – readily share their personal impressions, thoughts, attitudes and experiences regarding a tourist offer. They do it through interpersonal communication, both face to face, i.e. offline, and with the aid of contemporary information and communication technologies, i.e. onli...
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Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze th...
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Objectives:Interpersonal influence and word-of-mouth communication represent the most important sources of information used in the purchase decision process. This form of communication has a special role and importance in tourism due to the intangible nature of products offered in this market. With the advancement in information technologies an inc...
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Tourism is one of the fastest growing sectors in the world characterized by numerous new forms aimed at satisfying the sophisticated needs of the modern consumer. In such circumstances, the concept of slow tourism is gaining in importance with emphasized need for slowing down the pace of life. Slow tourism offers a solution to this need. In develop...
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Full-text available
One of the most prominent words today definitely is digital. It is all around us. From products that are digital to a highest possible degree, to the digital management practices in operating different businesses, down to discussions on benefits and shortcomings of the digital society. At the same time, the world is becoming increasingly global, wh...
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The goal of the research is to determine a statistically significant difference in the tendency to appeal in relation to socio-demographic characteristics of the users of tourist services. The study has been conducted on a group sample of 116 respondents from Serbia and 106 respondents from Croatia. The empirical part of the research was carried ou...
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The concept of slow tourism is gaining attention in terms of emphasized need for slowing down the pace of life. This concept is tied to sustainable tourism and linked to social movements such as: 'Slow Food' (authentic, local food), 'Slow Cities' (environmentally responsible and peaceful environment) and 'Slow Transportation' (local buses and train...
Article
In the past, sites and events related to war and atrocities were viewed in the wider context of heritage tourism. The term ‘dark’ was added with the aim of recognising heritage sites closely related to death and suffering. Given that commemorative events as part of dark heritage are not prevalent in heritage and tourism literature, there is a need...
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Application of contemporary marketing concepts and methods imposes itself on companies in terms of their survival, growth and development. The current market environment is characterized by pronounced dynamism of changes, which can be primarily observed through technological progress and altered consumer behaviour. Consumers are nowadays highly sce...
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The issue of service quality is one of the essential areas of marketing theory and practice, as high quality can lead to customer satisfaction and loyalty, i.e. successful business results. It is vital for any company, especially in services sector, to understand and grasp the consumers' expectations and perceptions pertaining to the broad range of...
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The turbulent development of human civilization is faced with the serious challenge of its sustainability. Despite the fact that, declaratively, discourses in academic, scientific and political circles point out all the urgency of resolving this issue of further development of human society, there are few reversals and changes in the functioning of...
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One of the characteristics of human society in the 21st century is that the individual is increasingly viewed predominantly as a consumer. The turbulent development of science and technology has also resulted in new, changed consumer behavior patterns, which are achieving a new role in the modern society. Research into consumer behavior imposes its...
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Most market research focuses on business-to-business and business- to-consumer interactions to explain the structure and dynamics of the market. Meanwhile, negligible effort has been invested in researching consumer-to-consumer interaction and its impact on companies' behaviour and purchase decision-making, which determines business performance. Th...
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Consumerism, human existence, and the current business environment in which companies exist, are characterized by extreme complexity and dynamism, as a result of the simultaneous action of a large number of various factors, different in orientation and intensity. At a time when natural resources are consumed faster than they can be renewed, when th...
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From the Industrial Age, through the Space Age and the currently dominant Information Age, the world is in motion towards the Age of Man. Human potentials, manifested as talent, innovation and creativity, are becoming the essential determinant of developing companies and new consumers. Societies and economies are subject to radical and very rapid t...

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