Dr. Sudhir Rana

Dr. Sudhir Rana
Gulf Medical University | GMU · College of Healthcare Management & Economics

PhD in Management (Marketing)
Associate Professor of Marketing and Strategy Editor in Chief - FIIB Business Review, SAJM, SE - IJoEM

About

61
Publications
38,502
Reads
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340
Citations
Introduction
Dr. Sudhir Rana is a faculty of marketing and strategy at the College of Healthcare Management & Economics at Gulf Medical University, UAE. He holds Ph.D. degree with the Ministry of Human Resource Development Scholarship from Government of India and Post – Doctorate from Putra Business School(AACSB Accredited), Universiti of Putra, Malaysia. He has set in high standards in academics and research. Dr. Rana has been associated with FIIB, India and Maastricht School of Management, Kuwait.
Additional affiliations
October 2019 - present
Fortune Institute of International Business
Position
  • Professor (Associate)
Description
  • Area Chair Marketing Teaching subjects like Marketing Management Business Development Sales and Negotiation International Marketing Consumer Behaviour
August 2019 - present
Routledge, Taylor and Francis
Position
  • Editor
Description
  • Working as Editor of book series Advances in Emerging Markets and Business Operations. https://www.routledge.com/Advances-in-Emerging-Markets-and-Business-Operations/book-series/AEMBO
June 2016 - September 2019
Fortune Institute of International Business
Position
  • Professor (Assistant)
Description
  • Editor: FIIB Business Review Faculty Coordinator (International Relations)
Education
June 2018 - June 2020
Putra Business School
Field of study
  • Consumer Nostalgia and Marketing Practices
July 2010 - July 2014
National Institute of Technology, Hamirpur
Field of study
  • International Marketing

Publications

Publications (61)
Chapter
Artificial intelligence (AI) refers to the simulation of human intelligence in machines. AI is bringing forth a revolution and becoming a transformational force in health care. This research aims to determine AI’s status in health care in India and studies the adoption of AI using a technological-organizational-environmental (TOE) framework. This c...
Article
Full-text available
Purpose: This study aims to know whether board composition is effective in improving firm performance and particularly to determine whether this relationship varies across different levels of performance, that is, companies with very low performance, low performance, moderate performance, high performance, and very high performance. Methodology: Th...
Preprint
Purpose The manuscript reflects on the future of higher education from an emerging country perspective. The authors specifically answer how new education policies, ranking and accreditation are impacting the current state of Indian higher education institutions (IHEIs) and how IHEIs can cultivate their path towards positioning themselves internatio...
Data
ABS Journal Ranking 2021, given by CABS, I have only compiled with it.
Article
Full-text available
The present study revisits the Factors Influencing Teaching Choice (FIT-Choice) framework and explores what motivates business management academicians in teaching virtually. The revisit is based on a quantitative cross-sectional research design using 256 responses collected from in-service business management academicians teaching post-graduate bus...
Article
Full-text available
The banking sector is the upmost important sector of any economy. It not only provides financial services but also controls the flow of money in an economy. In the present arena, banks are helping in bridging the gaps between other industry sectors and end-users in numerous ways through their offerings. The key for business growth is continued inno...
Article
Purpose The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among marketing researchers and practitioners alike. In response to calls from marketing practitioners and scholars to understand nostalgia formation among consumers, thi...
Article
Full-text available
This research article tracks the evolution of the concept of nostalgia as a concept in marketing and more generally. The present study specifically highlights the development of a theoretical framework that can serve to integrate existing conceptual models and to offer implications for understanding nostalgia as a phenomenon among consumers as a to...
Article
Full-text available
Purpose: We respond to calls from business schools (B-schools), apex education bodies, regulators, activist groups, and researchers for more rigorous research to understand the future strategies of B-Schools in India. We specifically examine the challenges posed by the current COVID-19 pandemic (and possible future similar eventualities) and the cu...
Article
Full-text available
Despite its contribution to the developed and emerging economies, business-to-business (B2B) sales have been underrepresented in the marketing literature. Much of the B2B sales and marketing (S&M) literature covers traditional, transaction-marketing-related topics. To determine recent trends in thinking, this descriptive study evaluated 201 contrib...
Article
The resource-based theory states that having valuable, rare, inimitable, non-substitutable, and organized (VRIN-O) resources and capabilities give firms a sustainable performance. However, by integrating the attention-based view, we raise a question as to why VRIN-O resources alone are not sufficient for sustainable performance. We introduce the va...
Article
ABSTRACT This research article tracks the evolution of the concept of nostalgia as a concept in marketing and more generally. The present study specifically highlights the development of a theoretical framework that can serve to integrate existing conceptual models and to offer implications for understanding nostalgia as a phenomenon among consumer...
Article
The main objective of this study is to evolve the basis of beneficial impact assessment of international marketing strategy (IMS) for emerging market multinationals by applying construct-measurement research methodology. The purpose of this study is to link the conceptual definition and empirical indicators of the proposed integrated model with the...
Article
Full-text available
Purpose This study aims to examine whether export competitiveness (EC) in the two groups of the Indian textile industry i.e. “textiles” and “textile products” group differ. Design/methodology/approach The study examines how exchange rate (ER), real effective exchange rate (REER) and EC of both the groups are related in the long run over the period...
Article
Full-text available
The clear majority of pre-existing work in the published domain of competitive bidding requires large sample sizes for reliable econometric, probabilistic or game-theoretic modelling techniques. Such unrealistic large data requirements have prevented the successful application of bid modelling in managerial practice. This article presents a new pre...
Book
This book covers advancements across business domains in knowledge and information management. It presents research trends in the fields of management, innovation, and technology, and is composed of research papers that show applications of IT, analytics, and business operations in industry and in educational institutions. It offers a combination...
Article
Full-text available
Editorial article of the Special Issue on "Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices"
Article
Full-text available
The purpose of the article is to recognize the moderating effect of customer knowledge on perceived service quality and customer satisfaction through customer value evaluation in the Indian banking sector. This knowledge can considerably streamline the effort banks invest in acquiring the right kind of customers. The results of the study indicated...
Article
Full-text available
Indian manufacturing enterprises (IMEs) are undergoing a phase of transformation. Changing economic policies and global outlook have brought both opportunities as well as thought points before IMEs. This piece of research has brought assessment as well as discussion on present state and viewpoints on IMEs through the lenses of globalization. The di...
Article
Full-text available
This article introduces with the advancements taking place in International Marketing Education and practices. The Article helps academicians, researchers and practitioners. also introduces the papers included in the special issues.
Article
Full-text available
In order to reach consumers at the right time with the most appropriate message, it is crucial that marketers understand consumer behavior first and then properly encode their message, followed by right frequency and time management to ensure success. Financial services companies who send to customers permission-based e-mails, reap bonus in form of...
Article
Full-text available
As academicians and students pursue market research for companies, the need to understand the issues and challenges while undertaking International Marketing Research Projects (IMRPs) is becoming increasingly important. Marketing research is the most important tool through which companies understand their existing and prospective customers. As comp...
Article
Full-text available
This study identifies the impact of liberalization on the insurance industry in India and particularly on LIC. Efforts have been invested, starting from problem formulation to overall impact measurement. After assessing the conceptual foundations and conducting an empirical testing of the present state of the insurance sector in India, conclusions...
Article
Full-text available
The purpose of this paper is to determine the use of research designs and analytical techniques in the literature related to international marketing. To assess the methodological trends, the authors attempted to develop a general conceptual framework for the international marketing research process and also classified methodologies to substantiate...
Article
Full-text available
The purpose of this paper is to determine the use of research designs and analytical techniques in the literature related to international marketing. To assess the methodological trends, the authors attempted to develop a general conceptual framework for the international marketing research process and also classified methodologies to substantiate...
Research
Full-text available
This document will give you an idea on which journals you should focus when exploring literature related to international marketing research streams or international marketing subject.
Research
Full-text available
The purpose of this article is to determine the use of research designs and analytical techniques in the literature related to international marketing. In order to assess the methodological trends, the authors attempted to develop a general conceptual framework for the international marketing research process and also classified methodologies to su...
Article
Full-text available
The present study investigates patterns and trends in the recent literature in the domain of international marketing (IM) and categorizes it into major themes/ subthemes. This study is conducted a systematic review of 1,787 relevant journal articles published between 1990 and 2012. 57 configurational contents were identified from the extant literat...
Article
Full-text available
A considerable body of literature has evolved on the topics involving methodologies for the subject of international marketing. This article is a systematic review on articles published in academic journals between 1990 and 2014.The purposes of this article is to determine the use of research designs and analytical techniques in literature related...
Article
Full-text available
This study examines the conceptual domain of international marketing following substantial growth in its development. With the objective to investigate recent patterns and development in the literature this study evaluates 1,816 research articles on international marketing published between 1990 and 2012. The classification of conceptual domain has...
Conference Paper
Full-text available
Uncertainty in business occurs when changes cause a chance to intervene the shape of business activities with the passage of time. This chance of intervention leads to more refine and updated path to perform business activities which suits in the running scenario. Integration of intercessions in changes develops a sagacity which not only reduces un...
Article
Full-text available
Firms that undertake international business activities with intention of development are emerging in significant numbers worldwide. This research study aims to review the decisions triumph in internationalization process and also touching the associated attributes with these decisions. To identify and explain the internationalization decisions this...
Article
Full-text available
The objective of this paper is to investigate the potential of research areas in international marketing subject and enhance understanding of the evolution of international marketing process by taking all the constituents together, which have not been taken in previous studies. This study is based on systematic review of international marketing art...
Article
Full-text available
Purpose The objective of this paper is to develop a mechanism for the international positioning of Indian Origin Beverage Products (IOBP) that concatenates four essential segments of globalization, which has not been addressed in the literature yet. Methodology The paper tailors the information for the international positioning of Indian Origin Bev...
Conference Paper
Full-text available
Ever since globalization transformed the transportation sector, national boundaries have become permeable to penetration by trade, creating the need for flexible transport solutions internationally. There are multiple reasons for this. India has traditionally been a country that thrives on the entrepreneurial spirit of the hinterland. Hence all tra...
Article
Full-text available
This study is an effort to attempt and identify the most recent configurational contents developed during 1990-2012. Literature of this particular duration is assessed to explore attention captured by each individual configurational content by researchers, publication outlets and in terms of their application in a particular industry. This literatu...
Article
Full-text available
This study is an effort to attempt and identify the most recent configurational contents developed during 1990-2012. Literature of this particular duration is assessed to explore attention captured by each individual configurational content by researchers, publication outlets and in terms of their application in a particular industry. This literatu...

Questions

Questions (15)
Question
Whenever I read literature review papers, I find that authors start with a very big number of papers representing the area (sometimes in thousands) and then end up with a few numbers of papers that are actually included in the review. The majority of the time this number of actually reviewed papers is less than 10 or 5 percent of the total papers they started with. All in-between is subjective and disguised. This somehow raises a question about the existing process: Why do I need to start with a large number of papers? I can define the inclusion/exclusion criteria in a way that I collect only the closely related papers. With well-established inclusion and exclusion criteria, there can be a gap of 10 or 20 or 50 percent at the maximum between the total number of papers received and the papers finally reviewed. Am not able to favour the gap of 90 percent or more especially when there is a well-defined inclusion/exclusion criteria followed.
Question
Dear Researchers
I am looking for a Scale on the Degree of Internationalization. Can you kindly suggest me a scale on the same?
If it is given in any paper as an appendix will be great. Looking forward to your support.
Thanks and Regards,
Sudhir Rana
Question
Dear Researchers
I am looking for a Scale on Resource Based View. Can you kindly suggest me a scale on the same.
If it is given in any paper as an appendix will be great. Looking forward to your support.
Thanks and Regards,
Sudhir Rana
Question
Dear Scholars
Kindly help with your views on
What is the first step in developing Nostalgia Marketing Practices?
Also if there is a flow diagram or conceptual framework kindly share with me.
I shall give due consideration and citations to the suitable Publications.
Thanks and Regards
Sudhir Rana
Question
Dear Scholars
Hello
Can you kindly help me with the research papers defining the terms 'true multinational' or True Internationalisation'
Please share the definitions with authentic sources i.e research papers or books.
Shall be highly thankful to your opinions and support.
High Regards,
Sudhir Rana
Question
Dear Researchers 
FIIB would like to extend you a heart-felt invitation to share your original research and knowledge with FIIB Business Review (FBR) (ISSN Print: 2319-7145) (ISSN Online – 2455-2658), The various innovative sections of the journal namely, research, perspective, case and review provide authors with ample opportunity not only to publish their empirical research, but also put forth their views on issues which have a direct bearing on our lives such as policy making, governance, trade and finance, e-commerce & economics, social media, consumerism, and all allied management disciplines.
Being an institutional journal FBR is one of the most preferred publication outlet and also indexed with J-Gate, Google Scholar, EBSCO Discovery and CNKI Scholar.
 Manuscript in electronic version in MS Word format (as an attachment) should be submitted via e-mail at editorfbr@fiib.edu.in.
Author(s) are responsible for any copyright violation, and should ensure the originality of the manuscript submitted by them
Your contributions are most welcome.
Editor- FBR
Contact No.: +91-47285009/51/52
Regards
Dr Sudhir Rana
Editor FBR
Contact No.: +91-47285009/52
Plot No.5 Rao Tula Ram Marg, Opp Army R&R Hospital
Vasant Vihar, New Delhi - 110057
Question
Dear Academicians, 
n the present contemporary arena it is essential that management academicians and students adjust and adapt quickly to diverse situations also be flexible to work with teams spread across the Globe.
Therefore, I am happy to offer exchange program with my institute that include:
Student Exchange
Faculty Exchange
Joint Research, i.e. Joint Conferences, Workshops, Projects and Articles.
If you are interested and looking for a joint collaboration with an institute of International repute that is well accredited and approved than contact me for further details. 
Thanks and High Regards,
Dr. Sudhir Rana
Faculty Coordinator (International Relations)
Assistant Editor: FBR
Guest Editor, Journal of International Business Education
An ABDC 'B' Ranked Journal
Question
Dear Researcher/ Professor and Expert
Please Accept my Distinguished Greetings
I hope you are doing well.
We are pleased to announce a special edition of Journal of International Business Education,
The journal is currently listed in Cabell's Directory, and J-Gate in India. Article titles/abstracts are also listed in EBSCO and ProQuest databases. It is rated a 'B' quality journal in the Australian Business Deans Council (ABDC) Journal Quality List 2013, on the topic
"The Advancement of International Marketing Education" -
scheduled for June 2016.
In this special issue, we are inviting front-line researchers and authors to submit their valuable work for the publication in upcoming special edition. Article can be original research/review / case report/ on advancement of international marketing education. For objectives and more information kindly go through to the brochure enclosed with the mail. I wonder if you would so kind as to take a look at relevant information on this important initiative.
feel free to access the below link for more information about the journal and specialized issue:
Any questions, please do not hesitate to ask. I look forward to hearing from you.
For any clarification regarding topic and coverage feel free to contact guest editor: Prof. Sudhir Rana on his mail i'd:rana.sudheer21@gmail.com
NOTE:
Please feel free to pass this information with your colleagues and research links. I request you to drop me a line if you can contribute as Reviewer.
High Regards,
Sudhir Rana
(Guest Editor - Special Issue, JIBE)
Question
Dear Professor,
Accept my Distinguished Greetings
I hope you are doing well
We are pleased to announce a special edition of Journal of International Business Education, A "B" Ranked Journal by ABDC Journal Ranking 2013. on the topic 
"The Advancement of International Marketing Education" - 
scheduled for June 2016. 
In this special issue, we are inviting front-line researchers and authors to submit their valuable work for the publication in upcoming special edition. Article can be original research/review / case report/  on advancement of international marketing education. For objectives and more information kindly go through to the below links. I wonder if you would so kind as to take a look at the attached information on this important initiative.
feel free to access the below link for more information about the journal and specialized issue:
Any questions, please do not hesitate to ask. I look forward to hearing from you.
For any clarification regarding topic and coverage feel free to contact guest editor: Prof. Sudhir Rana on his mail i'd:rana.sudheer21@gmail.com
NOTE:
Please feel free to pass this information with your colleagues and research links. I request you to drop me a line if you can contribute as Reviewer. 
High Regards,
Sudhir Rana

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Projects

Projects (2)
Archived project
Project
Working as guest editor with Journal of International Business Education (An ABDC 'B' Ranked journal)