Dr. PURNA PRABHAKAR NANDAMURI

• MA; M Sc; MBA;PhD.
• Associate Professor at ICFAI Business School (IBS)

The business of business during the twentieth century was considered to be only earning and delivering profits to the shareholders. But, the twenty-first century challenges this approach and offers a different business environment characterized by fast digitization, faster disruptive innovations, and fastest shifting consumer expectations. The busi...

Conventionally, businesses focus on their offerings for growth. But the increasingly unpredictable business environment is making them irrelevant in the market. So, businesses should resort to a system of dynamic management by innovating on the business models rather than a single aspect of the business. Business model innovation demands neither ne...

Modern businesses have rapidly been transforming to become more competitive by developing competitive advantage through focusing on the core business and outsourcing what is not vital to the principal objective to third party agencies. Thus, the relevance of third party supply chain systems has augmented spawning the necessity to establish an effec...

The business of business during the twentieth century was considered to be only earning and delivering profits to the shareholders. But, the twenty-first century challenges this approach and offers a different business environment characterized by fast digitization, faster disruptive innovations, and fastest shifting consumer expectations. The busi...

The global manufacturing network facilitates the complex and opaque supply chains, comprising multiple levels of subcontracting which provide an easy scope for modern slavery through unfair labor practices. Global supply chains accommodate around 20% of total workforce. But, it is estimated, at any given moment that approximately three out of every...

Ethical relativism is the most prevalent philosophical sub discipline. Ethical relativism represents that there is no moral right or wrong, asserting that morals evolve and change with social norms over a period of time. As the businesses have been growing transnational, this has become a burden rather than advantage, leading to confusion about whe...

Conventionally, businesses focus on their offerings for growth. But the increasingly unpredictable business environment is making them irrelevant in the market. So, businesses should resort to a system of dynamic management by innovating on the business models rather than a single aspect of the business. Business model innovation demands neither ne...

Many efforts have successfully been implemented by both public and private institutions to advance women entrepreneurship, recognized to be an indicator of overall social development. Despite several efforts, women still represent a minority share of entrepreneurship, specifically among the emerging economies. A study conducted to understand the st...

The successful entrepreneur builds up through family occupation. Family is the most important institution enabling one's awareness about entrepreneurship. The study attempts to probe how family background influences the entrepreneurial orientation among the potential entrepreneurs. A sample of 200 final year postgraduate management students were se...

Entrepreneurs require a variety of skills and competencies to successfully manage an enterprise. As the business grows, the need for incorporating professional management practices increases which necessitates in possessing entrepreneurial management capabilities. However, such skills and capabilities are a function of various factors. Existence of...

Entrepreneurship is nothing but identification, appraisal and pursuit of opportunities in assorted contexts. The dimension of foresight augments the ability to mull over the probable future scenarios. It has long been acknowledged by research that role models may have a profound influence on career decisions. Even though entrepreneurial role models...

The tempo and advancement of an economic system largely depends on the emergence of new generation entrepreneurs. The entrepreneurial competencies like resourcefulness, foresight, risk-orientation, perseverance and autonomy help to understand an individual’s entrepreneurial orientation which are significantly influenced by the socio-demographic fac...

Entrepreneurial orientation is the individual’s inclination to start new venture. In addition to an array of external factors, some socio-demographic characteristics such as family background, education, age, and sex influence the entrepreneurial activity. In terms of individual approach, demographic variables have an important role in being entrep...

It is true that entrepreneurial ideas begin with inspiration. Individual decisions to engage in a certain behavior are often influenced by the behavior and opinions of others. By identifying with a role model, individuals can become inspired to pursue similar achievements. Even though entrepreneurial role models have become a familiar phenomenon, t...

The emergence of entrepreneurship a hopeful occupational option makes it pertinent to understand the prominent factors that influence the propensity in the context of various apprehensions. Despite the swift professional growth of women, the gender gap still remains significant. Hence the study aims at probing into the female underperformance hypot...

The advancement of any economy largely depends on emergence of new generation entrepreneurs. Hence, it is the obligation on the prevailing education system to charge the graduating youth with entrepreneurial orientation. Entrepreneurship depends on an array of external as well as certain latent socio-demographic factors. Family background is found...

The advancement of an economic system depends on the emergence of new generation entrepreneurs. It is appropriate to spot out the influence of the fundamental socio-demographic factors on entrepreneurial orientation. The purpose of this study is to analyze the association of household income with entrepre3neurial resourcefulness of management stude...

The advancement of an economic system depends on the emergence of new generation entrepreneurs. It is appropriate to spot out the influence of the fundamental socio-demographic factors on entrepreneurial orientation. The purpose of this study is to analyze the association of household income with entrepre3neurial resourcefulness of management stude...

Fostering entrepreneurial awareness and positive attitudes towards entrepreneurship are high on the policy agenda of several economies. Entrepreneurial orientation is the individual’s inclination to take up risk by starting a new venture. Previous research profoundly concludes that family occupation plays a major role in entrepreneurial orientation...

The economic system largely depends on the emergence of new generation entrepreneurs. Fostering positive attitudes towards entrepreneurship is high on the policy agenda of several nations. It is the obligation of the prevailing education system to charge the graduating youth with entrepreneurial orientation. Entrepreneurial behaviour is a function...

Entrepreneurial behavior is a function of entrepreneurial orientation of an individual. However, the nature of dependence of this trait on the other independent dimensions has not been made explicit or empirically tested till date. The purpose of this study is to determine the impact of the gender on specific dimensions of entrepreneurial orientati...

Fostering positive attitudes towards entrepreneurship is high on the policy agenda of several economies. It is the obligation of the prevailing education system to charge the graduating youth with entrepreneurial orientation. The study attempts to determine the impact of gender on entrepreneurial resourcefulness. A sample of 200 final year post-gra...

Student assessment is the pivotal piece around which school improvement take place. This paper critically analyses the prevailing system of student assessment at secondary level of schooling. This paper is an integral part of the doctoral dissertation – ‘A study of Management Practices of Secondary Schools’. A sample of 188 secondary schools from K...

Student assessment is the pivotal piece around which school improvement take place. Today passing an examination is prioritized to acquiring knowledge. It is widely felt that unless major efforts are made to overhaul the existing system of examinations, it will not be possible to carry out any major reform or qualitative improvement. This paper cri...

Entrepreneurial orientation is the individual’s inclination to start new venture. It is pertinent to analyze the entrepreneurial orientation of educated youth of India where the policy makers are looking upon the under-25 population as the future pool of entrepreneurs and employment originators. The present study aims at identifying the correlation...

India has been transforming into an attractive market for consumer durables. About 35% of the sales accrue from rural and semi urban markets and will grow by 45% in the years to come. The present study analyses the influence of demographic factors on brand preferences for consumer durables in rural markets. A questionnaire with 14 statements was ad...

While the school systems in advanced countries are progressing towards a well defined accountability system, India also has to move in that direction. This paper tries to understand the opinions of the heads of school regarding the need for a comprehensive accountability framework. Data was collected from a stratified sample of 188 secondary school...

It is widely believed that the effectiveness of a school is the specific function of its organizational culture. The objective of this article is to study the prevailing organizational culture among the secondary schools. A sample of 188 secondary schools – about 34% of the population in Krishna district of Andhra Pradesh in India, was selected thr...

The present study attempts to find out the factors of entrepreneurial orientation among the management students. A sample of 200 final-year postgraduate management students was selected randomly from leading management institutes in Warangal region where students do not seek entrepreneurial opportunities for a variety of reasons. Hence, it is cruci...

It is widely believed that the effectiveness of a school is the specific function of its organizational culture. The objective of this article is to study the prevailing organizational culture among the secondary schools. A sample of 188 secondary schools – about 34% of the population in Krishna district of Andhra Pradesh in India, was selected thr...

India has been transforming into an attractive market for consumer durables. About 35% of the sales accrue from rural and semi urban markets and will grow by 45% in the years to come. The present study aims at analyzing the influence of demographic factors on brand preferences for consumer durables in rural markets. A self-designed questionnaire wi...

While the school systems in advanced countries are progressing towards a well defi ned accountability system, India also has to move in that direction aiming at improved quality and effi ciency. This paper is an integral part of the doctoral dissertation – ‘A study of Management Practices of Secondary Schools’. The objective of the study is to unde...

India has been transforming into an attractive market for consumer durables. About 35% of the sales accrue from rural and semi urban markets and will grow by 45% in the years to come. The present study aims at analyzing the influence of demographic factors on brand preferences for consumer durables in rural markets. A self-designed questionnaire wi...

The value of a nation depends on the quality of its citizens, which in turn depends on the excellence of their education system, and this eventually is an output of the quality of the teacher. The teacher is the signpost that determines the accomplishments and ambitions of a nation. Hence, it is essential to empower teachers to make the future of a...

India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition are making it imperative to understand the dynamics of consumer profiles. The aim of this study is to analyze the influence of consumer demographics in rural markets on brand management of consumer durables. A self-designed...

High quality teaching is essential to improve student outcomes. Therefore, teacher evaluation or appraisal is high on education agenda. The basic objective of this work is to critically appraise the prevailing teacher appraisal system at secondary level of schooling. The primary data was collected through self designed questionnaire from a stratifi...

After many years in the comfort of general public trust, education has come under scrutiny. The World Bank points out that India lacks an effective quality assurance mechanism at the secondary level of schooling. Efforts to improve the quality of secondary education are thus urgent. There must be some type of controlling mechanism intertwined with...

School management reforms are practiced in many countries. In India also, efforts are underway to encourage autonomy in management of schools. This paper explores the present status of autonomy in school management and analyzes the need for more autonomy. A sample of 188 secondary schools was selected through stratified sampling technique. The prim...

Supervision and inspection are considered to be the major planks of the strategy to improve the quality of school education. Several countries have started transforming school supervision into a genuine quality improvement mechanism. Research found that the quality of schools directly relates to the quality of monitoring. This paper- an integral pa...

India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and semi urban markets and will grow by 40 to 45.0 in future. But, detailed information on the rural consumer continues to be elusive because of the dearth of mechanisms for capturing and analyzing data. The aim of this study is to analyz...

Cellular services industry in India has been growing at a remarkable rate. Entry of many global telecom brands and the introduction of mobile number portability (MNP) further added to the fire. Acquiring and retaining consumers has become a battle that can never be won by any single operator. This paper attempts to study the customer preference lev...

Student’s academic performance is influenced by many exogenous as well as endogenous factors. To ensure that children reach their full potential, it is important for educational systems to provide appropriate and equitable learning opportunities to students from all backgrounds. This paper is an integral part of the doctoral dissertation – ‘A study...

The true efficacy of any educational institution depends upon its teachers. Various factors impinge on the quality of teaching. One such Indian – specific factor is the non-teaching work assigned to school teachers. The objective is to explore the impact of non-teaching assignments to teachers. A sample of 188 secondary schools in Krishna district...

After many years in the comfort of general public trust, education has come under scrutiny. Schools are expected to produce the kinds of learning that students need to enter the world that awaits them. Student’s academic score is accepted internationally as the indicator of quality of the system. However, student’s performance is influenced by an a...

India is emerging as an attractive market for consumer durables. Around 35%of the total sales come from rural and semi-urban markets and will grow by 40- 45% in future. But, detailed information on the rural consumer continues to be elusive because of the dearth of mechanism for capturing and analyzing data. The aim of the present study is to analy...

The objective of this study is to explore the components of academic stress among the post graduate management students. Academic stress among students has long been researched on, and researchers have identified different stressors. The study further tries to make an in-depth investigation into each component of academic stress such as curriculum...

Since education is people oriented, managing the human resources gains a greater importance in school management. Many research reports point out that only optimized human contribution can bring efficiency in this sector. To ensure quality education, governments must pay attention to a number of factors such as compensation and other service condit...

Entrepreneurship is a mindset that encourages creativity and innovation and differentiates from the general population. Entrepreneurial intentions are based on perceived viability and desirability of entrepreneurship as a career and a significant part of the career formative years are spent in college. Research has established that college experien...

Aim: The quality and success of an educational system depends upon its teachers. Diverse forces encroach upon the essential purpose of the system. One such Indian – specific factor is the multi-tasking work assigned to school teachers. The objective of this paper is to explore the impact of multi-tasking on the success of the school system. Method...

As countries are seeking to adapt their education systems to the needs of contemporary society, the expectations for schools and school leaders have changed profoundly. The role of school leaders has changed radically as countries transform their education systems to prepare young people to function in today’s world of rapid technological change, e...

Women have equal access to higher education but are not treated equally in comparison to their male counterparts while climbing the corporate ladder. A man‟s chances of emerging as a leader in a group are greater than a woman‟s, both in research studies and in everyday political, organizational, and social life. This paper focuses on the present sc...

There is an increasing awareness around the world for incorporating professional management into traditional public services hitherto dominated by the governments to achieve resulted pro rata to the investments. Similar trend has been encompassing the school education sector. Many countries have been initiating reforms to facilitate school based ma...

The objective of this study is to find out the different groups of components influencing the perceptions of the future managers towards Corporate Social Responsibility (CSR). A survey through the self administered questionnaire on ten statements of CSR has been conducted among 200 post graduate management students spread over 20 management college...

There is an increasing awareness around the world for incorporating professional management into traditional public services. Similar trend has been encompassing the school education sector in the form of school based management. It would be appropriate to analyze the prevailing practices of school management in the context of similar reforms being...

There is an increasing awareness around the world for incorporating professional management into traditional public services hitherto dominated by the governments to achieve resulted pro rata to the investments. Similar trend has been encompassing the school education sector. Many countries have been initiating reforms to facilitate school based ma...

Today, women in developed economies own more than 25% of all businesses and women-owned businesses in Africa, Asia, Eastern Europe and Latin America are growing rapidly. This paper focuses on women entrepreneurs in global scene and the problems faced by them while managing their own businesses in the competitive world of business environment. The s...

In a competitive marketplace where businesses compete for acquiring and retaining customers, customer satisfaction is seen as a key differentiator. With rapid development of mobile technology and remarkable growth in customer adoption to mobile telephony, mobile communication services have been achieving faster growth in Indian market. At the same...

Academic stress among students has long been researched on, and researchers have identified different stressors. The objective of this study is to analyse the factors of academic stress among the management students. The study further tries to make an in-depth investigation of different aspects of academic activity that result in stress. The sample...

Emotional Intellegence (EI) refers to a set of emotional and social competencies that can underpin a student's success in education as well as professional career afterwards in the global marketplace. In recent years, EI has been a popular topic of debate in the field of management. It has been considered as a successful predictor of job performanc...

There is an increasing awareness around the world for incorporating professional management into traditional public services hitherto dominated by the governments to achieve resulted pro-rata to the investments. Similar trend has been encompassing the school education sector. Many countries have been initiating reforms to facilitate school based ma...

The McKinsey Global Institute , in it's latest report, says that India's consumption share of GDP at 62% is closer to Japan & USA than to China. The Indian aggregate consumption will grow to Rs.70 trillion by 2025. While the numbers indicate the growth potential, a more relevant challenge for marketers is to identify the underlying drivers of consu...

Emerging economies are building up their education systems by overcoming the major challenges of finance, infrastructure and planning and control of resources and internal processes through ‘school-based management’ reforms. To achieve relative competitiveness, school management must deal with these challenges. Governments consider decentralization...

Entrepreneurship is a mindset that encourages creativity and innovation and differentiates from the general population. Entrepreneurial intentions are based on perceived viability and desirability of entrepreneurship as a career and a significant part of the career formative years are spent in college. Research has established that college experien...