Dr Ananthaneni Madhuri

Andhra Loyola college, Vijayawada · MBA

This research explores the leadership journey of Ratan Tata, whose tenure transformed Tata Group into a globally acclaimed conglomerate known for integrity, social responsibility, and innovation. Focusing on the strategic and operational decisions that defined Tata‘s leadership,the study investigates his approach to guiding Tata Group through criti...

Unconventional leadership thought is reshaping the global business environment, steering organizations toward innovation, resilience, and social impact. This chapter examines the critical contributions of both foreign and Indian business leaders who challenge traditional norms to create meaningful transformations within their industries and communi...

This article introduces "SHODHCHOLISTAN," a novel multidisciplinary framework designed to advance sustainable development modeling within business management. Addressing the growing need for sustainable practices in an era of ecological and socioeconomic challenges, SHODHCHOLISTAN aligns strategic goals with environmental stewardship, economic incl...

The advent of digital marketing has transformed the way businesses connect with consumers, allowing for a highly personalized approach that leverages data, AI, and social media. This chapter explores the evolution of digital marketing, examining critical strategies and tools used to engage consumers in an increasingly connected world. It provides i...

This chapter delves into the critical nexus of investment and financing concerning sustainability, a pivotal dimension of contemporary economic discourse. As societies globally acknowledge the urgency of sustainable development, investors and financiers play a central role in directing capital towards environmentally and socially responsible endeav...

This chapter explores the multifaceted landscape of challenges and opportunities for women entrepreneurs in India, providing a comprehensive analysis of the socio-cultural, economic, and institutional factors shaping their entrepreneurial journey. Against a backdrop of historical gender norms, the narrative unfolds, revealing the transformative imp...

Resilient leadership refers to the capacity of leaders to guide organizations through crises and adverse situations while fostering an environment that encourages recovery, adaptation, and growth. It emphasizes the ability to maintain stability, instill confidence, and inspire teams during times of uncertainty, ensuring that the organization not on...

The evolving dynamics of global markets, technological innovation, and shifting consumer expectations are reshaping the marketing landscape. This chapter explores how multidisciplinary approaches, integrating insights from technology, psychology, behavioral economics, and cultural studies, can inform and transform marketing strategies. It examines...

The integration of Artificial Intelligence into the workplace is reshaping the landscape of Human Capital Management , presenting both unprecedented opportunities and significant challenges. This chapter explores the multifaceted impact of AI on workforce dynamics, talent acquisition, skill development, and organizational culture. It examines how A...

Agility has emerged as a pivotal factor in the success of organizations navigating the challenges of an ever-changing global environment. This chapter explores the multifaceted role of agility in fostering organizational resilience, innovation, and competitive advantage. By examining theoretical frameworks and practical applications, it delineates...

In an era characterized by rapid technological advancements, dynamic market conditions, and socio-economic disruptions, the need for strategic resilience in business management has never been more critical. This chapter explores the evolving boundaries of multidisciplinary perspectives in management, emphasizing how businesses can adapt, innovate,...

Behavioural finance offers a critical perspective on the psychological and emotional influences that shape financial decision-making, challenging traditional finance theories that assume rational investor behaviour and efficient markets. By examining cognitive biases and heuristics, such as overconfidence, herd behaviour, and mental accounting, beh...

This chapter explores the pivotal role that Human Resource Management (HRM) plays in fostering sustainable organizational practices. By examining key HRM practices such as talent management, employee engagement, and corporate social responsibility, this chapter offers a comprehensive view of how HR functions can drive sustainable growth, resilience...

In today’s rapidly evolving digital landscape, financial technology, or fintech, has emerged as a transformative force, reshaping the way individuals and businesses interact with financial services. For millions around the world, particularly in underserved communities, fintech represents a beacon of opportunity—a way to bridge the gap between excl...

In today9s rapidly evolving global business environment, companies face constant disruption from technological advancements, geopolitical shifts, and changing consumer preferences. This paper explores the intertwined forces of disruption, innovation, and strategic adaptation that are crucial for the survival and growth of businesses in the coming d...

Agriculture is a key sector of India's economy, employing nearly half of the population. However, traditional agricultural practices face challenges such as market inefficiencies, limited access to technology, and environmental sustainability concerns. This study explores the role of sustainable and innovative agricultural marketing initiatives in...

This research paper explores the profound impact of artificial intelligence (AI) on the global business landscape. It examines the disruptive potential of AI technologies, such as machine learning, natural language processing, and robotics, and their implications for various industries. The paper analyzes the strategic opportunities and challenges...

Personalization in e-commerce has emerged as a critical factor influencing consumer behaviour, particularly in terms of trust and purchase intentions. This study explores the impact of personalized online shopping experiences on consumer trust and their subsequent intentions to purchase. Drawing from a sample of 500 online shoppers, the research em...

This study explores the impact of sustainability initiatives on brand loyalty within the Fast-Moving Consumer Goods (FMCG) sector, focusing on consumer perceptions. As environmental concerns continue to rise, companies are increasingly adopting sustainability practices to enhance their brand image and consumer engagement. This research aims to unde...

This study explores the pivotal role of internal marketing in shaping employee satisfaction and customer experience within India's financial sector. Internal marketing, which focuses on treating employees as internal customers and developing strategies to improve their satisfaction and engagement, is crucial in fostering a motivated and productive...

In India's dynamic financial services sector, the convergence of Human Resources (HR) and Marketing functions presents both promising opportunities and significant challenges. This paper explores how aligning HR strategies with marketing initiatives can enhance talent acquisition and retention practices. By leveraging synergies between these tradit...

The financial services sector in India has experienced significant growth, attracting multinational corporations (MNCs) eager to tap into its vast market potential. However, these MNCs face unique challenges in talent acquisition and retention due to intense competition and diverse workforce expectations. This study explores the opportunities, issu...

This study investigates the profound impact of social media influencers on consumer behaviour and brand loyalty within the digital age. Leveraging a mixed-methods approach, we surveyed and conducted in-depth interviews with a diverse group of consumers actively engaging with influencers on platforms like Instagram, YouTube, and other social network...

The integration of Artificial Intelligence (AI) into decision-making processes is transforming the way organizations operate across various industries. This research explores the role of AI in enhancing decision-making quality, efficiency, and accuracy. By employing a mixed-methods approach, the study examines both the benefits and challenges assoc...

As priceless assets, human resources are essential to organisations. Despite their importance, organisations are not currently required by law to incorporate human resource accounting in their annual reports. Examining the benefits of establishing successful HR practises within a company is the main goal of this review. The theoretical foundations...

The investment industry has undergone significant changes in the past decade, becoming more dynamic and accessible to a wider range of individuals. Stock market investments have become commonplace, contributing to the growth of the national economy through the expansion of equities markets. With the advent of global financial market developments, i...

In India capital market provide various investment avenues to the investors, to assist them to take a position in various industries and to make sure the profitable return. In this paper the performance evaluation of Indian mutual funds is carried out through relative performance Daily closing NAV of different schemes have been used to calculate th...

Objective-In light of the later headways in Huge Information and manufactured insights (AI) innovations inside the domain of buyer relationship taking care of, this record presents a comprehensive survey of the field. It points to distinguish existing holes and propose potential roads for future inquire about. Methodology-We conducted a thorough lo...

As priceless assets, human resources are essential to organisations. Despite their importance, organisations are not currently required by law to incorporate human resource accounting in their annual reports. Examining the benefits of establishing successful HR practises within a company is the main goal of this review. The theoretical foundations...

The investment industry has undergone significant changes in the past decade, becoming more dynamic and accessible to a wider range of individuals. Stock market investments have become commonplace, contributing to the growth of the national economy through the expansion of equities markets. With the advent of global financial market developments, i...

Innovation business portrays the strategies utilized by money managers to seek after their objectives by involving specialized assets and frameworks in a helpful revelation and testing process. This study plans to examine the impact of innovation business in upgrading designing understudies' goal and inspiration to frame and oversee manageable new...

This paper seeks to understand how Vijayawada city's commerce and management students feel about choosing entrepreneurship over employment for their future careers and to look at the likely motivations behind those choices. The study took into account a number deciding elements, including the desire to own a family business, the encouragement from...

In the twenty-first century, people no longer make the time to visit and socialize with one another.Social media enables users to connect through social networking sites, which allows people to distance themselves while maintaining connections. In addition to this, websites like Facebook cultivate devoted audiences.relationship between a product an...

In the twenty-first century, people no longer make the time to visit and socialize with one another.Social media enables users to connect through social networking sites, which allows people to distance themselves while maintaining connections. In addition to this, websites like Facebook cultivate devoted audiences.relationship between a product an...

This paper explores the critical role of human capital in driving technological entrepreneurship and the ways in which it can empower innovators to succeed in the dynamic landscape of the 21st century. Technological entrepreneurship encompasses the pursuit of innovative ideas, products, and services with the aim of creating value and disrupting exi...

Innovation business portrays the strategies utilized by money managers to seek after their objectives by involving specialized assets and frameworks in a helpful revelation and testing process. This study plans to examine the impact of innovation business in upgrading designing understudies' goal and inspiration to frame and oversee manageable new...

In order to predict brand loyalty, this study integrates the ideas of brand identity and term recognition with elements like credible, faith, and satisfaction based on social identities. Empirical data from two different studies is used to support the suggested model for brand loyalty. Significant theoretical ramifications follow from the findings....

In order to predict brand loyalty, this study integrates the ideas of brand identity and term recognition with elements like credible, faith, and satisfaction based on social identities. Empirical data from two different studies is used to support the suggested model for brand loyalty. Significant theoretical ramifications follow from the findings....

During the Covid-19 pandemic, educational institutions began offering online classes. Things gradually returned to normal. Traditional education has begun in educational institutions. So many teaching institution employees and their work-life balance are influenced by these two modes. This study is an attempt of analysing the impact of various fact...

Welfare includes the activities that is done for the improvement and comfort of employees and is provided over and more than the wages. Welfare measures helps in maintaining the morale and motivation of the employees high so as to retain the employees for longer periods. This welfare need not be in monetary terms but in any kind/forms. Employee wel...