Dr Namrata Gupta

Dr Namrata Gupta
  • Bachelor of commerce
  • Professor (Assistant) at Madhav Institute of Technology & Science Gwalior

About

2
Publications
770
Reads
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Citations
Current institution
Madhav Institute of Technology & Science Gwalior
Current position
  • Professor (Assistant)

Publications

Publications (2)
Article
Full-text available
The digital age has revolutionized the landscape of business, leading to the emergence of innovative business models that leverage technology to drive growth, efficiency, and customer engagement. This paper provides a comparative analysis of various digital business models, including platform-based models, subscription services, and the sharing eco...
Article
Full-text available
SMEs are the backbone & driving engine of Indian economic growth. As this sector employs 40% of the total Indian workforce. This sector has the power to reduce unemployment in any developing country like India. But in reality SMEs come under the most neglected and unorganized sector. Also In the modern era , there is a drastic shift seen in consume...

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