Dr-Abdal AHMED --

Tulas Institute: The Engineering and Managment College · Graduate School of Business

Indian green marketing sector is growing day by day and many Indian and international companies are producing green products or services & also performing part of CSR which impact is showing positive impact on environment. Green Revolution in India started as a new revolution in late 1960’s and its success attained within a decade. Whereas, Green m...

If agriculture goes wrong, nothing else will have a chance to go right. M. S. Swaminathan”More than half of the population in the developing world is rural, and globally 1.3 billion (130 cr) people work in agriculture. Rural Agriculture is the backbone for any country's economic development,and ithelps the economy to grow and sustain. Rural develop...

NOW-a-day, green marketing has acquired a crucial place in today’s market. It leads to changes and development in customers demand and producers supply. As a result now customers feel more satisfied from products and businesses have increased their rate of targeting consumers and profits and ultimately lead to growth and concerned about the sustain...

In academic discourse, digital human resource management and related terms like digitalization, disruption, and transformation of HRM are becoming more and more prominent. However, these concepts are often used implicitly, with heterogeneity and proliferation. Consequently, there is a lack of conceptual clarity in research regarding these concepts....

The Sustainable Development Goals (SDGs), adopted by the United Nations in 2015, represent a global agenda to address critical issues such as poverty, education, climate action, and gender equality by 2030. Media plays a pivotal role in raising awareness, shaping public discourse, and mobilizing action towards these goals. This research examines ho...

Significant changes in the way people work in India as a result of the national lock-down include the conversion of offices to virtual workspaces or the use of home offices by employees who are paid on a monthly basis and have access to sufficient resources. However, there is also concern regarding informal human resources who are paid on a daily w...

The Indian state of Uttarakhand, located in the northern Himalayas, is renowned as Devbhumi, or the Land of Gods, and is a haven of breathtaking natural beauty. Worldwide, the hospitality sector is growing quickly, and it is predicted to continue to play a significant role in the economy by producing the needed foreign exchange reserves and, at the...

This study presents a comprehensive analysis of Indian government schemes aimed at addressing the challenges faced by women entrepreneurs. In recent years, women in India have made significant strides in entrepreneurship, transitioning from traditional roles to become active contributors to the economy. Despite this progress, women entrepreneurs co...

This study investigates the effect of customer relationship management (CRM) on market performance. Customer satisfaction was adopted as a mediator in the relationship between CRM and market performance. In volatile markets, a company's reputation is heavily reliant on customer satisfaction. Therefore, the current study is conducted in the case of...

Chapter I - Introduction to Marketing: Introduction- Market and Marketing- Importance Of Marketing- Marketing Orientations- Questions And Answers- Case Study. Chapter 2-The Marketing Process: Introduction- Marketing mix the traditional 4Ps- Modern components of the mix - additional 3Ps- Developing an effective marketing mix- Marketing Planning, Con...

The Quality of Work Life (QWL) is a critical aspect that influences the overall productivity and satisfaction of employees in any organization, including higher education institutions. This study investigates the impact of Emotional Intelligence (EI) Management on the quality of work life of employees in higher education settings. Emotional Intelli...

In the dynamic landscape of the banking industry, maintaining customer loyalty through effective Customer Relationship Management (CRM) strategies is paramount for sustained success. This study examines the intricate relationship between CRM initiatives, frontline employee performance, and customer loyalty, with a specific focus on the banking sect...

This research contributes to the understanding of the significant role of big data analytics in transforming the entertainment industry. In this study, we investigate the impact of big data analytics on the entertainment industry, focusing on three key aspects: audience behavior analysis, content recommendation, and revenue maximization. To underst...

The COVID-19 epidemic has rocked the world, affecting almost every sector and way of life. While economies are fighting to remain stable, governments are trying to keep their populations safe. Globally, small enterprises have faced financial difficulties and have had to adjust to new sales channels. There are various approaches that organizations m...

This article intends to describe the phenomenon of the relationship between social capital and family relations between husband and wife along with children and take into consideration the social parameters of Social Capital in India. The geographical locations have inhibited some similarities as well as differences, like rural or urban, caste, cla...

Social media usage has been linked to worsening mental health issues, as indicated by a comprehensive research study exploring the impact of social network usage on mental well-being. Initially, fifteen papers were identified from Google Scholar databases. Following the application of specific inclusion and exclusion criteria, seven papers were sel...

Green consumerism is linked to sustainable development or sustainable consumer behaviour. It is a way of living that safeguards the environment for both the current generation and the one to come. It holds consumers accountable or shares accountability for addressing environmental issues through the adoption of environmentally friendly practices, s...

High levels of unemployment, fierce labor market competition, and better opportunities for a better life in different states or countries are major factors that contribute to both internal and international migration in India. Nevertheless, the outbreak of the COVID-19 pandemic and the subsequent imposition of a nationwide lockdown resulted in a re...

In the digital age, marketers face a dynamic landscape replete with both challenges and opportunities. They harness electronic media to effectively promote a wide array of goods and services. Among the chief challenges they encounter is the art of persuasion and the strategic cultivation of prospective customers. Addressing this challenge can be ac...

The primary objective of this research project is to evaluate the efficacy and impact of the Student Management Information System in facilitating student support during the registration and examination periods. The evaluation encompasses various significant dimensions, encompassing the system's performance, efficiency, and user-friendliness. For t...

The idea of sustainable consumption has drawn a lot of study attention due to environmental contamination and concern for natural resources. Studies on sustainable consumption, however, still need to be developed and are in their early stages. This study synthesised the existing knowledge in order to understand what we know so far and what we need...

Supply chain management is a complex and dynamic field that requires efficient planning, coordination, and execution to meet customer demands while minimizing costs. In recent years, Artificial Intelligence (AI) has emerged as a disruptive technology with the potential to transform various aspects of supply chain management. This research paper pro...

India is a large market for travel and tourism. It offers a diverse portfolio of niche tourism products - cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism. India has been recognized as a destination for spiritual tourism for domestic and international tourists. In his Independence speech from Red F...

Analysis of impact of demographic factors on the consumption of organic foods in green marketing perspective: an international survey-based study. Management and Entrepreneurship: Trends of Development, 1(23), 71-83. https://doi.org/https://doi. Abstract. This paper aims to identify the factors which affect the consumption of organic foods such as...

The idea of marketing is second to none. It necessitates constant results analyses as well as ongoing research. Threats might appear overnight in the extremely volatile business climate; a competitor may develop superior items at lower prices or may gain a bigger market share. Government regulations could alter, foreign exchange rate variations cou...

The rise of sustainable marketing marked a shift in how society views the environment. Due to the increasing concerns about the harmful effects of climate change, people started demanding more eco-friendly products. This has opened up new opportunities for businesses. Due to the increasing concerns about the harmful effects of climate change, peopl...

Industry 4.0 (Fourth Industrial Revolution) and green process manufacturing are similar to each other and work closely as they are new concepts in manufacturing production & operations management. Today the need of expansion in businesses directly leads to adoption of new concepts of manufacturing and also making awareness of those used processes t...

The emergence of the COVID-19 pandemic, the renewable energy industry in South Africa and the rest of the region has been severely affected. This study aims to analyze the various steps taken by the governments of the five BRICS countries to address the issue. The study analyzed the various factors that influence the development of the renewable en...

The emergence of the COVID-19 pandemic, the renewable energy industry in South Africa and the rest of the region has been severely affected. This study aims to analyze the various steps taken by the governments of the five BRICS countries to address the issue. The study analyzed the various factors that influence the development of the renewable en...

Marketing is a process of activities which include institutions and set of processes for linking, comminuting, and delivering to consumers, partners and society at large. But, traditional marketing was not fulfilling the concept of social responsibility at large and new concept of Green Marketing was invented. In this concept eco-friendly practices...

Existence of a crime, and development of medicine, both find traces since antiquity. To protect them from their effect, the ancient man framed set of regulations, which was the origin of medical jurisprudence. Science and law, both are seekers of truth, however, in different ways. Forensic science is the application of broad spectrum of sciences to...

Due to the increasing public concern over greenwashing, academic research has become more focused on this issue. This paper reviews and analyses the various studies that deal with this topic. This paper reviews and analyzes the various studies related to greenwashing. It aims to provide a synthesis of the findings and analyze the trends in the fiel...

Green Marketing or Greenwashing: An Illusion Due to the increasing public concern over greenwashing, academic research has become more focused on this issue. This paper reviews and analyses the various studies that deal with this topic. This paper reviews and analyzes the various studies related to greenwashing. It aims to provide a synthesis of th...

Due to the complexity of the crime, the number of convictions has been quite low and has decreased significantly. In addition, the increasing popularity of computer abuse has also opened the way for new types of criminal activities. Some of these include the use of new techniques and equipment to carry out unlawful activities. Criminal activates th...

Clinical Legal Education (CLE) is an education which imparts knowledge among students of law. Clinical legal education makes a difference between theory and practice. Clinical legal education has been a significant part of legal education since 1960. The first clinic started in U.K in 1970 and in Australia in 1990, this concept extend very fast acr...

“Children are the future, educate them well and let them lead the way”. In India, a new education policy typically comes along only once every few decades. The first education policy was in 1968, introduced by the administration under Mrs. Indira Gandhi. This was replaced by the National education policy in 1986, by Mr. Rajiv Gandhi who was Prime...

“By nature, all people are alike, but by Education become different.”The implementation of National Education Policy 2020 needs the active participation of all stakeholders and a clear roadmap. With the roll out of the National Education Policy (NEP), 2020, India’s education system truly ushered into the 21st century. The last education reform had...

Customers are considered as the king of market and the success of every company depends upon the relationship developed with the king of market. In today’s phase king has became conscious about the environmental sustainability and usually favor those organizations which seems and work under environmentally rules and regulation and ready to forego t...

Green marketing is a process which has gained its presence in the present business scenario. This concept of marketing had created an edge in competition in the market and added an advantage to the business in the shape of dual competitive advantage i.e. earning profits as well as performing Corporate Social Responsibility towards society. Research...

India has a variety of regulatory instruments that are designed to protect its natural resources. Despite the power that government agencies have to regulate industries and mines, they are not always able to use their resources to punish those who violate the rules. Due to the increasing number of legislations aimed at addressing environmental issu...

Forensic science is an important branch of jurisprudence. It’s already proven as a powerful and effective tool in the armory of justice. The growth and the development in use of forensic science in the detention of crime are tremendous and increasing the justice level with the help of new technologies. The area of forensic science in the Indian jus...

Agriculture sector as a whole has developed and emerged immensely with the infusion of science and technology. Agriculture can be an important engine of growth and poverty reduction. But the sector is underperforming in many countries in part because women, who are often a crucial resourcein agriculture and the rural economy, face constraints that...