Dotsey Timothy

• Ho Technical University

This study sought to find out the factors influencing social media utilization in the Ghanaian hotel industry among the star-rated hotels. The study adopted cross-sectional approach to solicit the views of 127 hotel respondents. The study employed simple random and purposive sampling techniques. Structured questionnaire with closed-ended questions...

The study sought to assess the influence of social media on consumer buying behavior: a case study of Ho Technical University, Ho. The main objective of this study is to examine the impact of social media on buying behavior of consumers. Specific objectives of the study are to identify potential factors that influence consumer buying behavior under...

The study investigated factors that influenced the career choice of students in the Humanities at the Ho Technical University, Ho. The main objective was to find out factors that influenced undergraduate students’ career choice. The research design used was the survey design. Research questionnaire and unstructured interviews was the main research...

In 1936, one of Dale Carnegie’s six musts in “How to Win Friends and Influence People” was a SMILE! His edict has been echoed each decade by practically every communications guru who ever put pen to paper or mouth to microphone. However, at the turn of the millennium, it’s high time we reexamine the role of the smile in high-level human relations....

This study sought to find out the factors influencing social media utilization in the Ghanaian hotel industry among the star-rated hotels. The study adopted cross-sectional approach to solicit the views of 127 hotel respondents. The study employed simple random and purposive sampling techniques. Structured questionnaire with closed-ended questions...

Marketplaces are characterized by thousands of close exchanges of locally produced and imported goods between traders and shoppers in densely packed spaces, which could facilitate a quick spread of an infectious disease. The main purpose of this study is to assess the socio economic impact of Covid-19 pandemic on traders in Ho, Municipality of the...

ABSTRACT In order to understand the reasons behind consumer switching from one product to the other, it is always important to, first of all, have an understanding of consumer behavior which greatly impact marketing strategies and business performance in general. This study was undertaken to evaluate consumer attitudes towards made-in Ghana goods (...

Training is a form of specialized education aimed at giving the trainee a particular or specialized knowledge, skill and attitude which he must possess to effectively perform in a given position. Training should be organized within an organization by appreciating learning theories and approaches if the training is to impact performance on quality s...

Kente is a brilliantly colorful fabric, entirely hand-woven by Ghanaian weavers. The brilliant colours and intricate designs associated with Kente have definitely made this fabric the best known of all Ghanaian, and perhaps even all West African textiles. Every design has a story with a proverbial meaning, giving each cloth its own distinction. And...

Statistical Product and Service Solutions [SPSS] software and Micro-soft Excel 2010 was used