Dora Agapito

Universidade do Algarve | UALG

Sensory aspects of destinations have recently been in focus as an important dimension in the process of facilitating positive tourist experiences. The countryside embraces local resources rich in multi-sensory stimuli that could be utilized in the planning and marketing of appealing tourist experiences addressed to segments of tourists, while fitti...

Destination image influences tourist behavior before, during, and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective, and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete...

This study aims to offer some insights on the contribution of sensory diversity as perceived by tourists to memorable destination experiences and to explore the connection between long-term memory of sensory impressions and destination loyalty. The vital role of the sensory dimension of tourist experiences is stressed by current tourism research an...

Current research indicates that the use of design strategy in companies is related to innovation and leads to competitiveness. This research aims empirically to analyse the relationship between firms' networking behaviours and their propensity to engage in design activities. Although much of the literature on networks focuses on the relationship be...

The number of cities experiencing population decline has been increasing worldwide. Despite the existence of theoretical propositions of shrinkage as an opportunity to increase levels of residential satisfaction, the issue has not been addressed empirically. This paper contributes to fill this gap by assessing, through survey, the residential satis...

Em 2016, a Organização Mundial do Turismo (OMT) abraçou o imperativo de fomentar a acessibilidade e inclusão no âmbito do turismo ao escolher o tema "Acessibilidade Universal: Turismo para Todos". Para compreender como chegámos a este ponto, é importante destacar a evolução conceptual e política na forma como a sociedade tem encarado as pessoas com...

Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-gen...

Purpose This paper aims to provide a critical reflection on the management of experiences in hospitality and tourism (H&T). The paper investigates the evolution of experience research, while discussing the emerging challenges and opportunities for management. Design/methodology/approach The study adopts a critical and reflective approach for provi...

This article outlines the current state of the art on Vanlife from a tourism perspective, highlighting and summarizing definitions derived from literature. Hypermobile lifestyles, often used interchangeably with Vanlife, such as 'Digital Nomads', 'RVing', 'Backpacking' and 'Lifestyle Travellers, are reviewed by theoretically depicting the similarit...

This study explores the sensory experience at heritage sites from the visitors' perspective. A qualitative and exploratory approach was used, considering two data collection methods: semi-structured interviews and in situ focus groups. This empirical study was conducted in the Algarve region, a southern Portugal's sea and sun destination. The data...

Slow tourism is an emergent research area focused on slowing the pace of life during vacations. A comprehensive multi-sensory approach can contribute to designing enhanced slow tourism experiences deemed accessible, both in situ and remotely. There is a research gap in considering multi-sensory stimuli in the design of accessible tourism experience...

The European INCULTUM project has at its core ten pilot cases with the aim of exploring the potential of peripheral and neglected territories when managed by local communities and stakeholders, within the framework of community-based cultural tourism. This article focuses on the Portuguese pilot, located in the Algarve region in southern Portugal,...

This research aims to map previous studies using a multisensory approach to identify the impact of sensory stimuli on consumer behaviour in retail and to investigate the congruence among senses. The methodological approach was a systematic literature review, which compiles and synthesizes journal articles addressing the research objective and uses...

This study explored the components of meaningful tourist experiences together with their antecedents and outcomes according to a framework of positive psychology and tourism. The theoretical rationale of this systematic literature review was chosen to clarify the synergies between these constructs, wellbeing and mindfulness to understand how touris...

An emergent strand of research has highlighted the sensory dimension of place encounters as pivotal in the design of positive and memorable tourist experiences, which can be perceived as meaningful. The analysis of how stimuli in the environment such as colours, sounds, smells, flavours and textures can enhance individual experiences by focusing on...

TurExperience is a project within the scope of the Regional Intelligent Specialization Strategy of the Algarve (RIES3 Algarve),and the Intelligent Algarve Region – RIA,contributing to the promotion of research and development (R&D) of the tourism industry in the Algarve. Funded by Fundo Europeu de Desenvolvimento Regional(FEDER) and the Programa Op...

A presente investigação tem como objetivo compreender o comportamento do consumidor, através da análise dos seus hábitos de consumo sustentável, no que respeita aos produtos alimentantes locais. Para além de definir perfis de consumo, pretendeu-se identificar os principais inibidores do consumo sustentável. Foram aplicados 125 questionários a resid...

This study investigates the multi-sensory experience of visitors with hearing impairment (HI) in Hong Kong Wetland Park through spatial mapping of their self-reported positive and negative sensory stimuli, and expression of the overall experience. A series of field visits for a total of 104 sampled voluntary HI participants were set up, applying a...

Offering an overview of current issues around design, marketing, and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research...

Destination social responsibility (DSR) is a contemporary construct related to social responsibility efforts at the level of destinations rather than corporations. While DSR has become a salient topic for destinations, research approaches are still fragmented. This work discusses existing conceptualisations, followed by a systematic review. Studies...

Universal accessibility and barrier-free experience of public spaces such as parks are at the frontier of social sustainability and disability research. Such accessible and quality public spaces are characterized by enjoyable sensory stimuli and facilitating factors determining the process of sensory experience creation. Among visitors with sensory...

Este livro de acesso livre introduz estudantes, docentes, investigadores e profissionais de marketing e gestão aos fundamentos científicos do marketing sensorial e à sua aplicação a vários setores de atividade. São apresentados casos no retalho, hospitalidade e turismo. Agapito, D. (2022). Marketing Sensorial: Casos no retalho, hospitalidade e tur...

This chapter critically reviews key concepts, themes and contemporary debates around the design of tourist experiences by using a marketing perspective. Specifically, the aim of this chapter is to present and discuss a framework for designing responsible tourist experiences through the theoretical lens of experiential and sensory marketing, as well...

Advanced Introduction to The Experience Economy is a timely book that discusses the theoretical underpinnings of experiencing. More than two decades after Pine and Gilmore's introduction of the popular notion of the experience economy (see e.g. Pine & Gilmore, 1998), Jon Sundbo reflects on the concept of experience and contrasts it to other concept...

Journal of Spatial and Organizational Dynamics, Vol. IX, Issue 4, 326-342. While destination foodscape experience is a subject of growing interest, most studies have been dominated by a management and marketing approach. This theoretical research builds upon current literature on destination foodscape and identifies diverse elements that can infl...

Purpose This paper aims to present the host experience of student hosts in Hong Kong, a popular educational destination for international students from mainland China and other countries. This study examines the interconnection between the experience-based and sociocultural dimensions of visiting friends and relatives (VFR) travel, considering the...

SENSES IN TOURISM EXPERIENCE DESIGN

This article examines the trends in dominant representations of couples and places in wedding tourism promotional materials. It applies an eleven-category visibility framework to analyse 671 images from 16 years (2004-2019) of brochures from a UK-based tour operator. Content analysis shows that majority-centric imagery remains dominant throughout,...

Well-designed experiencescapes are deemed a key factor in the marketing of tourist experiences aiming at positive tourists' responses. However, this aspect has been underrepresented in empirical research focused on accommodation businesses. This study proposes the construct compelling accommodationscape and empirically tests a theoretical framework...

This research analyzes the discrepancies respecting parents' and their children's perspectives on adolescents' risky online behaviors and parental mediation. Rather than focus solely on youth outcomes, this study explores dyadic data, by comparing reports from adolescents attending 7th to 12th grades in Portuguese schools and those of their parents...

This chapter explores how local community involvement contributed to reviving cultural and natural heritage as assets for sustaining tourism on a small offshore island in Hong Kong. Yim Tin Tsai is a village established by the Hakka Chan clan and the main economic activity was salt production in the past. After the village became deserted due to vi...

The importance of addressing multisensory aspects in the design of tourism experiences and places has become apparent in a recent strand of research. There has been a substantial growth of studies in the last decade across different countries and journals. This paper provides an up-to-date systematic overview of the evolution of research incorporat...

A Research Agenda for Creative Tourism is a timely book that discusses the evolution, themes and challenges of creative tourism nearly two decades after the first definition of the term by Greg Richards and Crispin Raymond. Duxbury and Richards draw on their comprehensive expertise to shape a research agenda on this emergent field that meets the de...

Cultural assets are increasingly being used to enhance local distinction in face of a globalized tourism market which demands for unique and meaningful experiences. Land use in coastal areas as well as aesthetically pleasing landscapes is important of this tourism product. This paper argues that the revitalization of past landscapes in coastal zone...

This research discusses the relevance of a holistic approach to sensory stimuli based on endogenous resources as a contribution to responsible management in community-based tourism. The first stage of a case study based on Yim Tin Tsai (Hong Kong) was used as an exploratory approach to assessing the sensory potential of this offshore island. The vi...

This study explores a holistic approach to sensory stimuli based on endogenous resources as a contribution to responsible management in community-based tourism. A case study focused on Yim Tin Tsai (Hong Kong), which represents a local community with saltpans, was explored. After the village became deserted due to villagers' migration, community in...

This study aims at measuring the image of the tourism brand "España Verde" by using the social media platform Facebook. The ever-increasing competition within the tourism industry makes it vital for destinations to address their target group by tailored marketing measures. Furthermore social media channels are changing the interaction between Desti...

Research on the quality of destinations has been developed from the tourists’ perspective, and a more holistic view is necessary for integrated destination planning. This implies cooperation among multiple stakeholders and the sustainable use of resources. The purpose of this study is to establish a conceptual model to measure the quality of destin...

O Marketing Social tem vindo a afirmar-se nas últimas décadas como disciplina académica socialmente relevante. A publicação de livros genéricos dedicados ao tema (ex. Andreasen, 1995; Kotler e Roberto 1989; Kotler e Lee, 2012), assim como a realização de conferências (ex. Social Marketing Conference) e o desenvolvimento de revistas científicas (ex....

3.1. Estudos de mercado 3.2. Comportamento do consumidor 3.2.1 Fatores individuais 3.2.2. Fatores situacionais 3.2.3 Processo de decisão e respostas do consumidor

10.Gestão da Comunicação 10.1 Os meios de comunicação 10.2 As técnicas de comunicação 10.2.1. Publicidade 10.2.2. Relações públicas 10.2.3 Marketing direto 10.2.4 Patrocínio 10.2.5 Mecenato 10.2.6 Força de vendas 10.2.7 Promoção de vendas 10.2.8 Advergaming 10.2.9 Product placement (colocação de produto) 10.2.10 Endorsement 10.3 O plano de comunica...

Este livro destina-se a estudantes de gestão de Marketing e pretende ser usado como manual, que não visa esgotar os temas, mas sim apresen­tar as principais fases da gestão de Marketing acompanhadas de exem­plos práticos. Trata-se de um manual constituído por catorze Capítulos, que abor­darão diferentes aspetos relacionados com o Marketing. O Capít...

In recent decades the importance of destination image has been increasingly analyzed and it is generally considered to be vital in the marketing of destinations. It can be noted that the tourism industry in Russia has not been the subject of a great deal of research with regard to its destination image. Therefore the purpose of this work is to a...

Chapter available at: https://goo.gl/fFimCl

Please see: http://link.springer.com/referenceworkentry/10.1007%2F978-3-319-01384-8_679

Despite being well documented that the so-called five senses impact consumerbehavior, research following a holistic approach to all modalities of sensory experiences in rural tourist destinations is still scarce. Nevertheless, rural areas are characterized by a rich and diverse collection of endogenous resources, ideal for conceptualizing unique mu...

This research was conducted both in Portugal and Brazil and explores energy efficiency (EE) behavioral change programs implemented by a non-state-owned company selling electricity to residential consumers in both markets. In order to understand to what extent the corporate social marketing (CSM) framework is being used in these programs, the motiva...

Within the paradigm of the experience economy, the literature has recently focused on the importance of creating the conditions to provide individuals with positive, meaningful and memorable consumption experiences. The consumption experience model proposed by Pine and Gilmore, which is based on four dimensions – entertainment, aesthetics, educatio...

This paper focuses on a social marketing project proposal for a community in a social housing neighborhood in Faro, in southern Portugal. The aim of the research is to discuss the possibility of the implementation of a neighborhood network, using a social marketing approach with the goal of strengthening the ties of cooperation, solidarity and frie...

https://sapientia.ualg.pt/handle/10400.1/7854

The personality of a destination is vital to build a coherent destination brand and strengthen the place identity. Furthermore, brand personality appears in literature as a strategic axis that can be explored by tourist destinations in order to differentiate themselves from competitors. Since a brand encompasses not only functional but also symboli...

The proliferation of Information and Communication Technologies (ICT) with particular emphasis on internet have been rapidly adapted to tourism, where new opportunities for design and marketing strategies for destinations are being explored in both physical and virtual environments. Furthermore, the process of designing strong brands and facilitati...

Book review

A importância dos cinco sentidos humanos – visão, audição, olfato, paladar e tato – no marketing de experiências turísticas positivas, únicas e memoráveis tem vindo a ser enfatizada no âmbito da investigação em turismo. Particularmente, a riqueza multissensorial e a vulnerabilidade dos recursos endógenos existentes nas áreas rurais, com característ...

The involvement construct has been extensively applied in consumer behavior research and used to profile consumers and explain their consumption behavior. More recently, in the context of tourism, it has been used to explain tourists’ purchase behavior (Josiam, Kinley & Kim, 2005; Smith & Pan, 2009), information search (Gursoy & McCleary, 2004), pr...

Mental health, psychopathology and its influence in work ability index: a study of portuguese workers

The influence of cognitive executive functions in work ability: the effect of the nature of demands

This paper aims to contribute to the conceptualization of the sensory dimension of tourist experiences by discussing its theoretical underpinnings. A multidisciplinary approach to the human senses shows their importance to the individual’s experience and perception of the surrounding world, recommending the appropriateness of a holistic analysis of...

The sensory appealing of destinations has recently been in focus as an important dimension in the process of facilitating positive and memorable tourist experiences. Particularly, the countryside embraces local resources rich in multi-sensory effects that could be explored in the planning and marketing of stimulating tourist experiences addressed t...

Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences. Whereas previous studies in tourism touted vision, current research claims a holistic approach...

This case study describes a good practice in the rural tourism field. At the end of 2005, a young entrepreneur found a deserted village in the South of Portugal, where only seven locals were left from the initial dwellers. He and his colleagues decided to buy and rebuild the houses, a pile of ruins, and develop a rural tourism village project. The...

In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists’ revisit, other factors contribute to tourists’ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of informatio...

Coastal regions involve a set of interactions between tourists and residents, which implies that management and marketing strategies should take into account both stakeholders. Indeed, one of the greatest challenges of destination management organizations is to understand that they serve not only tourists and stakeholders directly related to touris...

In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of informatio...

In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of informatio...

This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, in a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed methodology enabling a holistic approach followed by a qua...

O estudo da imagem dos destinos turísticos tem vindo a afirmar-se como instrumento de diferenciação, contribuindo para o aumento da competitividade dos destinos. Apesar de ser um tema bem documentado na literatura, assiste-se a uma carência de estudos que permitam comparar as perspectivas dos turistas, público pelo qual as organizações responsáveis...