Dongyoung Sohn

Dongyoung Sohn
Hanyang University · Department of Media & Communication

17.87
 · 
Doctor of Philosophy

About

29
Publications
11,559
Reads
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1,079
Citations
Introduction
Dongyoung Sohn (Ph.D. The University of Texas at Austin) is a professor at the Department of Media & Communication, Hanyang University, Seoul, Korea. His research programs center on the issue of network embeddedness — how individuals make sense of and interact with various local social settings in the networked environment, which underlie the complex social aggregation processes like the spread of information and public opinion dynamics.
Research Experience
March 2018 - May 2018
University of Oxford
Position
  • Visiting Fellow
March 2018 - present
Hanyang University
Position
  • Professor
March 2013 - February 2018
Hanyang University
Position
  • Associate Professor

Publications

Publications (29)
Article
Interpersonal networks and traditional mass media are more intertwined than ever as evidenced by the proliferation of social media. However, it remains unclear how the interplay between the two shapes the way individuals monitor opinion climates, which play a critical role in public opinion dynamics. Using an agent-based modeling (ABM) approach, th...
Article
Full-text available
Implicit in prior research has been the assumption that any judgment about the credibility and value of information is made in an individualistic and socially isolated fashion. This assumption is no longer tenable in a social media environment wherein people are exposed to a great deal of information selectively fed to them by others with whom they...
Article
Full-text available
The spiral of silence persists as a major explanatory mechanism in public opinion research, linking individuals’ perception of the opinion climate and their likelihood of speaking out. However, how locally expressed opinions (or, remaining silent) translate into global opinion distributions and the conditions affecting such generative processes hav...
Article
Full-text available
Understanding the experience people have in a direct or mediated interaction is essential to defining interactivity and theorizing its role in communication, but the question of what constitutes a person’s perceptual experience of interaction, namely perceived interactivity, has not been systematically inquired. The objective of this article is to...
Article
Full-text available
In a many-to-many communication setting like a virtual community, individuals may be strongly tempted to free-ride on others' contributions, which would eventually lead to the collapse of the community. To find a structural solution to the "communication dilemma," this study compared the performances of 2 communication structures-one based on the i...
Article
Anxiety is a pervasive emotional state that tends to arise in situations involving uncertainty due partly to social and contextual issues including competition, economic disparity, and social insecurity. Thus, distribution of aggregate emotions, such as in anxiety, may reveal an important picture of otherwise invisible social processes in which ind...
Conference Paper
Most messages on social media platforms are reportedly posted by a small number of active communicators, while the great majority of users remain idle as lurkers who read but seldom write. Despite extensive research to date, it remains unclear why such a disparity in individuals’ voluntary participation exists. Drawing on the behavioral data of Fac...
Conference Paper
Full-text available
In this paper, we present a tool for analyzing spatio-temporal distribution of social anxiety. Twitter, one of the most popular social network services, has been chosen as data source for analysis of social anxiety. Tweets (posted on the Twitter) contain various emotions and thus these individual emotions reflect social atmosphere and public opinio...
Article
Full-text available
This study is an attempt to examine the effects individuals’ cognitive or perceived network, in addition to users’ psychological characteristics, have on the perceived credibility and sharing intention of news in social media. Cognitive social network refers to one’s subjective perceptions about the structure of local network in which s/he is embed...
Article
Full-text available
To examine how communication scholars have incorporated the concept of social capital originating from other disciplines, we first analyzed citation patterns among social capital-related journal articles, book chapters, and books extracted from Communication Abstracts. Moreover, we investigated whether and how communication scholars have cited thre...
Article
Full-text available
Anonymity has always been blamed as the negative characteristic of an online communication environment, while its positive function that facilitates individuals’ voluntary communication remains largely overlooked. As an attempt to illuminate the positive aspect of anonymity, this study examines the effects of social anonymity on individuals’ percep...
Article
The explosive growth of social media has intrigued many scholars to inquire into why people willingly share information with others. However, relatively little attention has been devoted to how people determine which information they share in the networked environment. In this study, a 2 (network density – dense vs. sparse) × 2 (knowledge – expert...
Article
Full-text available
An implicit assumption underlying previous interactivity studies is that every time people use a communication medium (e.g., website) or device (e.g., smartphone), they perceive its interactivity through analyzing it from scratch trait-by-trait. As psychologists have long shown, however, we quite often skip such an intensive analysis, and rely on o...
Article
Full-text available
Given the global expansion and social impact of social networking sites (SNSs hereafter), this study provides a cross-cultural examination of the nature of personal networks and social relationships college students hold in the online social space. Specifically, the present study investigates personal network composition, bridging and bonding socia...
Article
While the explosive growth of social network sites is a common phenomenon across many countries, the ways people use them and their reasons for doing so may differ depending on their social and cultural milieu, for fundamental values are divergent from culture to culture. This study is an attempt to examine how cultural contexts shape the use of co...
Article
Full-text available
A widely accepted notion in diffusion literature is that individuals’ word-of-mouth behavior is constrained by the properties of social structures (e.g., tie strength, positions in a network) they belong to. Although many studies have indeed confirmed the existence of such social influence, little is known about how the social structural effects ar...
Article
This study examines the role of perceived interactivity and other marketing tactics in relationship building with customers in the online retail environment by applying a relationship investment model adapted from De Wulf, Odekerken-Schröder, and Iacobucci (2001). A proposed structure model was tested with data collected from an online survey of 57...
Article
Full-text available
Is interactivity always beneficial? Not always. Rather, the effects of interactivity on consumers' attitudes toward the site (A) may not be a context-free outcome, but instead may change across the product categories to which consumers have different "expected interactivity" (EI). This study attempts to show how the interactivity-attitude relations...
Article
Existing standards for the audience measurement and vehicle valuation of a website depend heavily on the traffic information of separate web pages. As a result, the hyperlink structure of a website has not been properly examined. This study attempts to extend the scope of existing web advertising planning perspectives by redirecting attention to th...
Article
Despite frequent acknowledgment that interactivity is multidimensional, previous studies have measured and treated the construct as if it were unidimensional, failing to see the differences that exist among latent dimensions. This study investigates how the latent factors of perceived interactivity differ in terms of their relationships with variou...
Article
Thesis (M.A.)--University of Texas at Austin, 1999. Includes bibliographical references.