About
13
Publications
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Introduction
I am interested in consumer behavior in the service industry, sharing economy, and higher education. Methodologically, I am interested in using various statistical techniques and applying them for my research.
Current institution
Additional affiliations
August 2019 - July 2021
Publications
Publications (13)
Purpose
This study investigates the relationship between organizational citizenship behavior (OCB), total quality management (TQM), and corporate sustainability (CS). Specifically, the authors propose that TQM mediates the relationship between OCB and CS. The authors intend to demonstrate that TQM practice may be able to balance the interests of al...
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service qu...
Does the stock market react to award nomination announcements? To answer this question, the authors examined the relationship between the release of award nomination information and nominees' valuation in the stock market using the 2022 Academy Award and Golden Raspberry Award. The event study result shows that Academy Award nominees achieved posit...
This study strives to measure men's professional player's efficiency and explore the
relationship between efficiency and year-end performance, including the number of tournaments won and total prize money. The authors used data envelopment analysis (DEA) to assess the efficiency score of each player. DEA result shows that men's professional players...
This study strives to measure men’s professional player’s efficiency and explore the relationship between efficiency and year-end performance, including the number of tournaments won and total prize money. The authors used data envelopment analysis (DEA) to assess the efficiency score of each player. DEA result shows that men’s professional players...
Purpose
The purpose of this study is to empirically explore the interaction between corporate philanthropy and firm performance through the mechanism of corporate strategies, such as unrelated diversification and global strategic posture (GSP).
Design/methodology/approach
A theoretical framework was developed based on institutional theory to argue...
The role of service productivity in influencing the relationships among employee satisfaction, customer satisfaction, and firm performance through the theoretical lens of service-profit chain is examined. Secondary databases including COMPUSTAT, ACSI, and KLD Stats were used in testing the research hypotheses. Study findings provide broad support f...
Purpose
This study aims to investigate the role of firm age in the relationship between CEO characteristics (measured by founder status and civic engagement) and the level of corporate philanthropy which is one of the important components of corporate social responsibility (CSR) practices (Carroll, 1991).
Design/methodology/approach
Drawing from u...
Purpose
This study aims to explore the effects of consumer resilience and brand familiarity on the relationship between corporate social responsibility (CSR) and consumer attitudes toward the company conducting CSR in places that have suffered from traumatic events such as natural or anthropogenic disasters and uncertainty of public health issue....
Purpose
This study investigates the relationships between innovation, quality, productivity and customer satisfaction in pure service companies. Previous studies have shown a negative relationship between quality and productivity in services. However, we argue the two can be positively related when innovation is present.
Design/methodology/approac...
While corporate philanthropy has been considered a firm’s reputation management activity, less research has focused on the relationship between CEOs as the ultimate decision maker and corporate philanthropy, particularly when organizational crises occur. To fill this research gap, this study examines certain CEO characteristics (such as founder sta...
Purpose
The purpose of this paper is to verify the relationship between productivity and quality in the services sector. More specifically, this study investigates the relationship between productivity and customer satisfaction and its effect on a firm’s performance. In addition, this study investigates the roles of productivity and customer satis...
