Donald Arthur Norman

University of California, San Diego | UCSD · Design Lab

Automated driving research over the past decades has mostly focused on highway environments. Recent technological developments have drawn researchers and manufacturers to look ahead at introducing automated driving in cities. The current position paper examines this challenge from the viewpoint of scientific experts. Sixteen Human Factors researche...

Automated driving research over the past decades has mostly focused on highway environments. Recent technological developments have drawn researchers and manufacturers to look ahead at introducing automated driving in cities. The current position paper examines this challenge from the viewpoint of scientific experts. Sixteen Human Factors researche...

Designers are entrusted with increasingly complex and impactful challenges. However, the current system of design education does not always prepare students for these challenges. When we examine what and how our system teaches young designers, we discover that the most valuable elements of the designer’s perspective and process are seldom taught. I...

As the DIS community increasingly seeks to address social impact issues, it becomes important to examine the assumptions behind our methods to increase the likelihood of positive effects and reduce negative unintended consequences. The purpose of this workshop is to engage the design community in exploring, defining, and, if deemed valuable, advanc...

Users, especially the non-expert users, commonly experience problems when connecting multiple devices with interoperability. While studies on multiple device connections are mostly concentrated on spontaneous device association techniques with a focus on security aspects, the research on user interaction for device connection is still limited. More...

AUTONOMOUS CARS PROMISE to give us back the time we spend in traffic, improve the flow of traffic, reduce accidents, deaths, and injuries, and make personal car travel possible for everyone regardless of their abilities or condition. But despite impressive demonstrations and technical advances, many obstacles remain on the road to fully autonomous...

This paper is a follow up to DesignX, a position paper written in 2014, which introduced the design challenges of complex sociotechnical systems such as healthcare, transportation, governmental policy, and environmental protection. We conclude that the major challenges presented by DesignX problems stem not from trying to understand or address the...

Design: Critical and Primary Sources brings together 100 essential texts on design from the mid 19th century to the present day, covering key thinkers, movements and issues for design. The four volumes focus on: 1) Design Reform, Modernism and Modernization 2) Professional Practice and Design Theories 3) Social Interactions 4) Development, Globaliz...

Don Norman Affordances-for AI EDAM special issue Sep 7, 2014 A FFORDANCES : C OMMENTARY ON THE S PECIAL I SSUE OF AIEDAM D ONALD A. N ORMAN 1 The concept of affordances has an interesting history, starting with the keen observations and thoughts of the perceptual psychologist, J.J. Gibson in the late 1970s, moving into the world of design through t...

Full automation is good. But the path toward full automation must traverse the dangerous stages of partial automation, where the very successes of automation may make human drivers less able to respond to the unexpected, unavoidable imperfections of the automation. The appropriate design path to deal with this requires us to reconsider the driver a...

The Design of Everyday Things [1](DOET) was first published 25 years ago, in 1988. Even though the fundamental principles of human interaction introduced in that book are still true, a lot has changed since then. The examples in the book reveal its age but more importantly, the technology of interaction has changed. The new DOET maintains the same...

Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change Donald A. Norman, Roberto Verganti Donald A. Norman and Stephen W. Draper, Centered System Design: New Perspectives on Human–Computer Inter- action (Mahwah, NJ: Lawrence Erlbaum Associates, 1986); Donald A. Norman, “Human-Centered Product Development,” Chapter 10...

Esta selección de textos surge marcada por una presencia casi invisible pero abarcativa: la Sociología, el campo de estudio por excelencia de las interacciones sociales. Pioneros y Hacedores es material de reflexión para la investigación contemporánea de los procesos del comportamiento humano en la interacción. El asunto es de larga data: pionero y...

The article discusses whether devices like Google Glass can augment people's activities without distracting them from the physical world. Numerous psychology experiments show that when two relatively complex tasks are done at the same time, performance deteriorates measurably. Some of these experiments were done by me, back when I was a practicing...

Billions of people appreciate the simplicity of touch technology, but for the industrial sector, including home white goods and consumer goods, rugged conditions have been a roadblock to integrating this technology. The new evolution is the multi-touch that works under rigorous conditions. Even though multi-touch screens are widely popular on today...

Ss listened to a list of eight different three-digit numbers, presented at the rate of one three-digit number per second. In many of the lists, one of the three-digit numbers was repeated three times in immediate succession (in a 3-sec period) before going on to the next number. At the end of the list of eight different three-digit numbers, one thr...

Traducción de: Human information processing : an introduction to psycology.

Many technologies have reached a level of maturity, delivering considerable confusion and chaos while producing new opportunities. The long-standing stability of consumer information technology is one such area which is being challenged by certain minor changes. A wide range of sensors, communication channels, and powerful software tools are robust...

Donald A. Norman reviews his work and the advancements gained in the computer designing industry. He questions the role of usability in products, suggesting that although it is important, it is never the most important characteristic. The research community has argued for the critical importance of doing research first, but with continual failure....

Gestural interfaces which have been a part of the interface scene are discussed. Gestural systems are no different from any other form of interaction. Some systems are trying to develop a gestural language, sometimes with the number of touch points as a meta-signal about the scope of the movement. Gesture and touch-based systems are already so well...

This interview originally appeared as “InterAction by Design,” in DIID Disegno Industriale, no. 39 (September – October 2009), ed. Lorenzo Imbesi (Roma: RDesign Press). See http://www.disegnoindustriale.net/.

(Does it bother anyone that design continues to be driven by awful marketing techniques?)

John Leslie King's interest in history was evident at the first CSCW conference in 1986. His review of 15 years of research with technology to support real-time collocated interaction, then called Group Decision Support Systems, revealed that we sometimes ...

Evidence suggests that transformational innovation occurs at the intersection of multiple disciplines rather than isolated within them. Design—being both pervasive and inherently interdisciplinary—has the power to transcend many disciplines and help break down the departmental “silos” that hinder such collaborative efforts. Many universities are no...

Various steps are adopted to develop the best security measures in the IT industry that include the understanding of the issues, better tool kits to deliver to developers, and a comprehensive set of tools. The challenge in the security and privacy measures includes lack of deep understanding of critical things like people's conceptual models of sec...

A product has many facets and offers various services to customers. A product in reality is all about the experience. It is about discovery, purchase, anticipation, opening the package, the very first usage. It is also about continued usage, learning, the need for assistance, updating, maintenance, supplies, and eventual renewal in the form of disp...

Editors' Note: Adam Greenfield is Nokia's head of design direction for service and user-interface design, as well as the author of Everyware: The Dawning Age of Ubiquitous Computing and the upcoming The City Is Here for You to Use. He ...

Donald A. Norman, Nielsen Norman Group and Northwestern University discusses some of the problems of communication strategies that are used to define the compliance and tolerance of products ton their users. He states the problem is associated with the message and the principle used in a communication strategy. The problem and creates significant c...

Some of the significant factors that influence earlier memories of people and encourage them to repeat these activities are discussed. It has been observed that people remember earlier events and memories of their lives when they travel away from their homes. It is observed that increasing distance from earlier memories influence people to remember...

Prologue: In the summer of 2008, I locked myself away in a secluded, secret location and wrote a book. My publisher didn't like it. "Boring," he said. Boring! Me? So I rewrote the beginning, which I present here to you. (Interested readers can find the original version, "Sociable Design," on my website, jnd.org.)

People are increasingly demanding products that have enhanced features and capabilities, with an added value of simplicity that focuses on the ease of use. People might very well desire more capability and ease of use and what they want is usable devices, which translates into understandable ones. The whole point of human-centered design is to tame...

Donald A. Norman of the Nielson Norman group and Northwestern University, has discussed on the creation of new ideas for innovation. The similarities and contradiction among the ways brings up the new ideas for products. Any innovative idea can be transform from a prolonged period of intensive thought and study of problems. The exchange or sharing...

Don Norman emphasized about the decreasing inventories and queues for two interacting systems. Interaction of any system need memory system that have a variety of names depending upon the domain, such as memories, waiting rooms, stock etc. Interface is the interface between people, people and machines, machines and machines, people and organization...

Many of our clever ethnographic and field methods are designed to identify unmet needs. You know what? Most are far better off if they stay unmet.

The use of HCI in automobiles to reduce accidents is discussed. The HCI profession is used to deal with confusion and frustration. Task switching lengthens the time needed for each task considerably, thereby magnifying the danger. There is an ever-increasing number of third-party add-ons, such as music players, video game players, cell phones, navi...

The views of Donald A. Norman on the reemergence of physical controls and devices, are discussed. The physical devices are increasingly being developed, where users control things by physical body movement, turning, moving, and manipulating appropriate mechanical devices. Mechatronics has also been introduced to develop devices that includes intell...

The popularity of command line interfaces is increasing. Several companies provide powerful tools for adding commands to the operating systems. Both Apple and Microsoft thoroughly integrate search into their operating systems. Both have pervasive search folders so that once a folder returns the results of a search, it can be saved and referred to a...

Without Abstract

The references were inadvertently removed from an article entitled "Assisting E-Government Users with Animated Talking Faces" in the January-February 2007 issue of . We apologize for this oversight. The information is available ...

The different roles played by the artifacts, machines, and gizmos, with importance given to each category in the design industry are discussed. The use of words such as 'subjects', 'people', 'humans', and 'person' were more emphasized with respect to 'customer', 'consumer', and 'user'. The use of of such designs by the personnels is due to specific...

The HCI community has been complaining about product processes that do not allow time to start with good observations. The programming community has been trying to eliminate the lengthy, inflexible, linear schedules that slow up projects by employing iterative design. The programming styles practice iterative design and promulgate multidisplinary t...

Some natural experiments in emotionally attractive web sites are providing rich Internet applications (RIA) such as interactive and dynamic techniques for static HTML-page web sites, which are ensuring natural control for information content, utility, and usability. The main ingredients of RIA are pre-cacheing of content coupled with more processin...

The experiences of Donald A. Norman who was trapped in a Lufthansa Airline seat, revealing the necessity for the field of HCI to expand its horizons beyond the traditional computer, are discussed. Each seat is equipped with a 11-inch color display in front of it and Lufthansa's remote control moves the on-screen cursor which also controls the seat...

Traces the historical background of the field of behavioral studies from the 17th-century works of Rene Descartes to the present. An overview of the book is included, stressing problems in experimental methods and interpretation of empirical data. (29 ref.) (PsycINFO Database Record (c) 2012 APA, all rights reserved)

Motorist trapped in traffic circle 14 hours. April 1. Hampstead, MA. Motorist Peter Newone said he felt as if a nightmare had just ended. Newone, 53, was driving his newly purchased luxury car when he entered the traffic circle in the city center around 9 AM yesterday, Friday. The car was equipped with the latest safety features, including a new f...

Full-scale maps: Cartography dream realized. Cambridge, UK. An old dream of cartographers has finally been realized through flat-panel displays and small, portable computational devices. For centuries, cartographers have dreamed of full-scale maps, that is, a map with a scale of 1:1, so that 1 Km. of the map would represent 1 Km. of the world. Imp...

"When you can measure what you are speaking about and express it in numbers, you know something about it. But when you cannot measure it, when you cannot express it in numbers, your knowledge is of an unsatisfactory kind: It may be the beginning of ...

In today's connected world, the wide dimensions of culture are a rich source for insights. In this Connections column, Laura Erickson gives us her viewpoints about the power of looking into cultures.---Manfred Tscheligi

The practice of HCI is mainly still an art form. The practice of Ergonomics is a rigorous engineering field. Okay, so I oversimplified in order to get your attention, but listen up: There is a lot of truth in that simplification. The discipline that calls itself "Human-Computer Interaction," or HCI, has two major components: research and practice....

Looking into the---sometimes bad---reality of life offers rich challenges for interaction design. In this Connections column, John Thackara looks into the aspects of fear and discusses its relevance for human-computer interaction.---Manfred Tscheligi

It will take a lot of work to create a usable world full of usable products. In this Connections column, Russell Beale proposes we target a message to the public: Demand more from your products.---Manfred Tscheligi

How many people do you know who have physical problems they attribute to computer use? (I wear wrist braces at night myself, so that my mild carpal-tunnel syndrome doesn't bother me much during the day.) Many of us seem to have the impression that such ...

We note with sadness the passing of Jef Raskin on February 26, 2005. Jef Raskin, a mathematician, orchestral soloist and composer, professor, bicycle racer, model airplane designer, and pioneer in the field of human-computer interactions, died peacefully ...

This chapter proposes a functional model of effective functioning that depends on the interplay of four relatively independent domains. These are the domains of affect, motivation, cognition, and behaviour. These domains of functioning need to be considered at the reactive, the routine, and the reflective levels of information processing. This chap...

Retention of people should be considered a business goal rather than a damage control measure.

They believe that planes come from paradise---their ancestors sent them. But the white man, a crafty pirate, manages to get his hands on them by attracting them into a big trap of an airport. You build your plane too, and wait with faith. Sooner ...

An abstract is not available.

Memorializes Nancy Alicia Collier Waugh. Her best known publications describe her seminal contributions to the development of the information-theory approach to cognition and, later, her applications of these concepts to an analysis of age-related changes in memory. Less well-known but equally important are her professional collaborations that infl...