Dolores Garzón

Dolores Garzón
University of Valencia | UV · Department of Business Administration

About

23
Publications
14,723
Reads
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320
Citations
Citations since 2016
14 Research Items
298 Citations
20162017201820192020202120220102030405060
20162017201820192020202120220102030405060
20162017201820192020202120220102030405060
20162017201820192020202120220102030405060

Publications

Publications (23)
Article
Full-text available
Purpose The main objective of this study is to identify some of the variables that affect the perception of Brazil country brand, as well as the knowledge of the relationships between them. Design/methodology/approach The proposed model aims to find out the influence of the affective image, the cognitive image, the identity and the reputation on t...
Article
Full-text available
Person-centered approaches, such as latent profile analysis (LPA) and qualitative comparative analysis (QCA), have gained in popularity in organizational scholarship because of their ability to provide insight into how interrelations between a group of conditions can lead to a particular outcome. Despite the growing acceptance of person-centered ap...
Article
Full-text available
This paper analyzes the drivers of female necessity entrepreneurship using a sample of 59 countries, with data sourced from the 2018–2019 global entrepreneurship monitor (GEM). It develops a theoretical framework describing how post-secondary education, startup skills, fear of failure, knowing another entrepreneur, entrepreneurial intentions, and h...
Article
Full-text available
This paper examines the relationship between the orientation towards innovation of SMEs and long-term performance, considering market perception capability as a mediating variable. This research topic is important because it can provide a better understanding of the relationship between innovation orientation and performance, since most of the prev...
Article
This study proposes a conceptual model with the capacity to substantially explain the boycott behavior. As a first step for the validation of the proposed model, an empirical study has been carried out, focusing on the boycott promoted towards the territory of Catalonia (Spain). Following the postulates of the theory of reasoned action, the effect...
Article
Full-text available
Lack of trust, lack of references and the confidential nature of cybersecurity projects make internationalization in companies from the cybersecurity sector a great challenge. The development of lean methodologies over recent years has presented a method to reduce time and effort, measure performance in each step and pivot when it is necessary to a...
Article
Full-text available
From the point of view of firms’ managers, the knowledge of the factors which explain their firms’ financial results is considered of great usefulness to propose the most appropriate and profitable marketing strategies and actions. This research sets out from this central idea and proposes a model of relationships that considers the marketing resul...
Article
Full-text available
Despite the growth in the number of consumer boycotts, the marketing literature has paid little attention to the factors that could explain such behavior or the effect of boycotts on entrepreneurial initiatives. Several studies have examined the motivations of customer boycott behavior. Nevertheless, its relation to other attitudinal variables and...
Chapter
Full-text available
Intrapreneurship has become a relevant topic in literature as far as its impact on organizational performance is more and more often highlighted from very diverse points of view. The main goal of this chapter is introducing the specific personal and professional profile of intrapreneurs, considered as highly committed individuals motivated by innov...
Article
Social entrepreneurship is an outstanding phenomenon that links entrepreneurship, social change, and economic development, which increasingly attracts the attention from scholars and policy makers alike. As in any other new venture, including social enterprises, motivated employees and the effect of their teamwork is considered the best way to deli...
Article
This study employs analytic hierarchy process (AHP) to develop a methodology that allows researchers to select factors for new measures in value co-creation analysis. AHP shows that successful factors for co-creation relate to the sequential stages of the relationship between hotels and disabled customers, which derives from co-creation processes....
Article
Purpose – This paper aims to study competencies between two groups of professionals: employees in innovative companies and entrepreneurs. Therefore the following questions arise: Are these two types of competences the same? Do innovative companies demand an entrepreneurial profile? Are entrepreneurs' companies spontaneously innovative? Design/meth...
Chapter
This era is both characterized by continually evolving and changing market conditions and the relevance of knowledge to adapt to the new environment.In this chapter, the authors will focus on three ideas: the connection between the company results and the leader’s listening skills; people as the firm’s most valuable resource; and therefore, interna...
Chapter
This era is both characterized by continually evolving and changing market conditions and the relevance of knowledge to adapt to the new environment.In this chapter, the authors will focus on three ideas: the connection between the company results and the leader’s listening skills; people as the firm’s most valuable resource; and therefore, interna...
Article
According to the last report “Women FTSE 2009” developed by Cranfield School of Management and the IE Business School and sponsored by Pricewaterhouse-Coopers, Sainsbury, Enlivens, HSBC and Pearson, the number of European companies with women in positions of executive direction has been reduced from 16 to 15 and the number of women in the board mee...
Article
This article discusses personal entrepreneurial competences (PECs) from a dynamic, changing perspective to demonstrate that the behavior of the entrepreneur before setting up a company is not the same as after years of experience. To that effect, 1,163 entrepreneurs and 27 CEOs answered a questionnaire based on the concept of PECs. Results suggest...
Article
El entrepreneurship o actividad emprendedora es un área de estudio que se encuentra en pleno desarrollo debido por una parte al impulso de las administraciones (desde las locales a las internacionales), y por otra a que los emprendedores son generadores de riqueza y empleo en la sociedad. A nivel teórico aún no existe un marco consensuado que sirva...

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