Djavlonbek Kadirov

• PhD
• Senior Lecturer at Victoria University of Wellington

The article explores the different aspects of the symbolism of marketing systems. The authors argue that marketing systems maintain distinctive symbolic structures in addition to their functional/operational structures; the environment is an inherent part of the system rather than being outside the system; and symbolic unfolding, that is, the proce...

Purpose – The purpose of the article is to propose and develop a distinct perspective in Islamic marketing research through fusing the Islamic paradigm and the macromarketing theory. Design/methodology/approach – This is a conceptual article that is based on intellectualising and reflecting on differences in understanding what marketing is and wha...

The Marketing-Systems-as-the-Public-Good framework proposed in this article outlines the general principles of interpreting change in marketing systems. The framework advances a view of purposeful temporal change based on collective practices that a) identify, develop and maintain key common resources; b) initiate public-private asset transitions;...

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The...

We provide a literature review and a conceptual framework on informal cross border trade in Sub-Saharan Africa. Informal cross border trade (ICBT) refers to commercial exchanges conducted across borders by individuals operating as unregistered sole traders. ICBT is a burgeoning part of the informal markets in Sub-Saharan Africa and its existence an...

Rebounding off the denaturized concept of business ecosystem, we develop an initial conceptualization of the marketing ecoverse. The marketing ecoverse refers to the confluence of three equally important types of ecosystems: business, sociocultural, and [natural] biogeophysical. We argue that the marketing ecoverse is based on shared natural phenom...

In this article the conventional view of the role of technology in digital marketing systems is scrutinized through the development of the smart-tech perspective of marketing systems. The current research outlines a) three processes of system matrix (tech-environmentalization, technological dissimulation, and tech-temporal distortion), b) four proc...

Purpose The purpose of this paper is to explore the tendencies of liquid consumption in Muslim communities and analyse its impact on Muslims’ consumption practices from the holistic perspective. Liquid consumption refers to a transient and less-materialised mode of consumption that requires both minimal attachment to possessions and hybrid ownershi...

In the context of brand origin knowledge becoming increasingly complex, dynamic, and contextual, cognitive processes of guessing (versus knowing) become prevalent. The authors define guessing as the application of uncertain information to a goal-directed activity (e.g. brand origin identification) that results in a variable outcome. The study shows...

Despite strong evidence for the existence of spillover effects in consumer patronage between anchor stores and other less dominant stores in shopping malls, research on spillover patronage antecedents and its underlying formation mechanisms appears to be sparse. The current study explores the effect of the difference between perceived store image f...

In view of the Covid-19 pandemic’s significant impacts on service businesses and ecosystems, the authors argue that the concept of “istihsan”, preference for the best solution, generally supported by Qur’an and the Sunnah in principle, while keeping in mind that innovative solutions might not have a precedence in normative texts, should guide both...

Purpose This paper aims to explore marketing practices related to online halal maternity wear by examining the characteristics of halal maternity wear promoted to Muslim women (Muslimah) and how these differ between sponsoring websites. Design/methodology/approach A qualitative content analysis of 24 websites promoting halal maternity wear to preg...

This paper introduces two successful e-commerce companies focusing on offering fashion choices worldwide for women seeking conservative and modest clothing styles. We discuss development options and challenges these companies faced in the course of their journey toward commercial success and market recognition. These insights offer points of consid...

In the poverty‐ridden settings in neo‐liberal India, we explore how subsistence consumers construct their quality‐of‐life (QOL). Drawing on the concepts of chronotope and futurization, we posit two additional dimensions of subsistence consumers’ construction of QOL viz. chronotopefication and futurization. Our findings suggest that chronotopeficati...

Despite being assessed as a successful industry (and business) by stakeholders, the energy market systems in New Zealand fail to satisfy the population’s need for accessible, sustainable, and constant energy. Neither these market systems address problems related to warmth rationing. The government and stakeholders judge the industry based on the in...

Purpose Marketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing product. Yet, in the context of growing alternative beauty movements emphasizing inner beauty and self-acceptance, little is known on how the effect of price on a product’s...

This paper broadens the current understanding of the empowerment phenomenon within the service ecosystems framework. We reviewed and critically analysed extant literature on empowerment theory and noted that the the micro-level conceptualisation of empowerment heavily relies on forms of power grab/power share/power transfer to achieve outcomes of p...

Issue addressed One of the biggest concerns for human health in the 21st century is the ever‐increasing rate of obesity and its associated budgetary implications for publicly‐funded healthcare service provisioning. This study at the outset explores the multifaceted nature of food‐related consumption choices and outcomes of obesity, and later offers...

In the poverty‐ridden settings in neo‐liberal India, we explore how subsistence consumers construct their quality‐of‐life (QOL). Drawing on the concepts of chronotope and futurization, we posit two additional dimensions of subsistence consumers’ construction of QOL viz. chronotopefication and futurization. Our findings suggest that chronotopeficati...

Purpose Highlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic marketing research perspective and extends a number of suggestions for improving theory building and hypothesis development in the field. Design/methodology/approach The...

Purpose The purpose of this paper is to offer an alternative conceptualisation of commercial insurance that is based on service thinking and compares it to the ideas flowing from goods thinking that currently appears to be a dominant mindset. Design/methodology/approach When deliberating on commercial insurance, Muslim jurists and scholars followe...

Are customers satisfied with quality of services provided by institutions offering Islamic financial services? This study explores this issue by conducting a meta-analysis of research results reported in the literature. The results show that the level of expected service quality does not significantly differ from the level of performed service qual...

Tüketcler ülkeler ve markaların ana vatanları hakkında neler blyor? Çokuluslu rmaların üretmlern Çn'e kaydırırken br endşeler de "Çn malı kalteszdr" algısının ortaya çıkarableceğ olumsuzluk olablr m? Çn'de üretlen ürümlern kalteszlğne vurgu yapan tüketcler öte yandan Phone'un oldukça kaltel olduğunu düşünüyorlar. Paradoks kuramcıları bunu "Tüketc ç...

Purpose The purpose of this paper is to investigate the perceptions of food anti-consumption in fast growing markets within an emerging economy context of Turkey. Design/methodology/approach Recently posted customer comments, complaints and suggestions related to the selected fast-food chains were examined from the following domains: Facebook, Ins...

Human migration is often a result of flight from post-conflict socio-economic disintegration, where dysfunctional marketing systems exacerbate the suffering of people. Despite the potential trauma and disruption incurred, a move away to systems perceived to be better are favored. Using a historical research approach, this article focuses on the end...

The impact of linguistic proximity and diglossia on multinational corporations’ visual identity extension strategies in multiple sociolinguistically different markets is investigated. Specifically, this study focuses on a sample of Fortune Global 500 corporations and explores their brand name/slogan extension practices in three distinct linguistic...

The purpose of this paper is to advocate reorientation of current managerial practices in the light of growing reliance on Big Data strategies by contemporary firms, to make them more consumer-centric in nature. Big data strategies by their very nature and modalities lead to heightened levels of information asymmetry which by default have the capac...

The subaltern quandary refers to the failure of a fast-growing economy to improve the abysmal living conditions of marginalized groups. To gain a better insight into this issue, we investigate the subaltern group’s experiences of marketing systems in the context of neo-liberal reforms in rural India. The qualitative analysis of subaltern narratives...

Purpose To better understand behaviour in increasingly online social networks from a marketing perspective, we propose transcending the notion of an exchange market and so adopt an alternative participatory, communal conceptualisation. This is centred on participation in co-creating value to improve the conditions of the social commons. The focus o...

Contributing to the analytical capacity of critical thinking in macromarketing, we develop a research framework that would enable researchers to investigate chrematistics in marketing systems. Chrematistics refers to regulative influences on marketing systems’ structure and operations of market action perpetuated by actors with power/dominance. We...

Free access: http://www.tandfonline.com/eprint/mcP3eNhWeuSJ6YfZkMnk/full As private labels are consolidating their gains in national markets, a conventional recommendation to national brand manufacturers would most likely be to invest more in marketing in order to increase the perceived quality gap between national brands and private labels. It is...

This investigation argues that authenticity is inherently a macromarketing concept that is linked to how marketers and consumers view themselves and their own status in society. We show that authenticity refers to the marketer’s marketplace condition (mindset) that can be best described as sincere concern for another. We argue that micromarketing a...

The dominant marketing practices of the modern age are barely human. istic (Sheth & Sisodia, 2006; Varey, 2010a). It appears that marketing practices are driven towards inciting individual egos to serve their own transient desires while being indifferent to commonly shared and shaped scapes (i.e. domains of life, spheres of collective value crea. t...

Purpose The purpose of this discussion is to elucidate Niklas Luhmann's social systems theory with a view to extending his ideas to the analysis of marketing systems. Specifically, Luhmann's notion of 'society as communication' is examined for its potential in explicating the contentious issue of the nature of marketing-society links. Indirectly, t...

Free access: http://www.tandfonline.com/eprint/aEdk9Tf88ZxS8dY7FaZK/full To explain inconsistent behaviour that is well documented in green-marketing and consumption, the authors develop the (neo)structuralist model of meaning cocreation that is based on the signifying practices of hybrid car manufacturers and consumers. The model reveals that mar...

The purpose of this research is to advance understanding of the macro-systems role of marketing. The author augments the equivocal principle of marketing (EPM) with the hypothesis that marketing has a negative indirect impact on societal welfare. The estimation of a structural error correction model in the context of the U.S. marketing system confi...

We focus on lived experiences of marketing managers to develop the existential theory of marketing ethics. We argue that Sartre’s existentialism is particularly useful in providing a rich descriptive theory of what happens in managers’ consciousness at the time of decision-making. In contrast to the general theory of marketing ethics propounded by...

We enlist marketplace wisdom as a next characteristic of the progress towards a post-industrial marketing system. Marketplace wisdom is manifested in the development and application of oppositional values, beliefs, and differing cultures pertaining to the marketing system in its long-term development. In this regard, the phylogeny and ontogeny of m...

We have wondered if the current forms of marketing could survive beyond the industrial era, and apply Hegel's dialectics to investigate the pathways of marketing development. We argue that marketing evolution goes through three general phases – impairment, enrichment, and transcendence – to materialise the future. These phases match Hegel's thesis,...

Purpose The aim of this research is to explore how and why different migrant groups see different values in places they move to. Understanding these values and also the conditions in which these values are shaped will help in targeting marketing effort. Design/methodology/approach The hierarchical and K‐means cluster analyses were instrumental in...

Consumption communities and brand communities do not exist in a vacuum. Rather, they are part of an encompassing social system made of multiple interacting communities. The recognition of this greater picture is enabled by the shift in interpretation from the mechanical systems perspective to the constructivist systems perspective. In this article,...

Abstract: Purpose – The aim is to review and reapply the two key components of Wroe Alderson’s conceptual legacy - functionalism and the molar approach - to a discussion of a sustainable economic system. Design/methodology/approach – This is a critical and interpretive analysis of an abstract economic-system-as-societal-entity conceptualised by Ald...

This article reviews Niklas Luhmann’s social systems perspective and comments on his theory of communication. The perspective is extended to analyse the concept of exchange in the context of marketing. The social systems perspective illuminates the aspect of marketing exchanges as a power struggle to imbue goods and services with meaning. The autho...

This article explores how automobile manufacturing corporations educate their consumers about sustainability. The process is explained through the concept of cultural education that is a holistic transfer of a meaningful cultural form. The analysis of environmental and social reports indicates that the cultural form has two edges: 1) the meaning is...

The purpose of this qualitative macromarketing investigation is to explore the issue of the sustainability of marketing systems. Drawing on complex systems thinking, an alternative logic of marketing systems and a methodological basis for interpreting communicated meanings are developed. The alternative logic of marketing systems recognises the uni...

This article reviews Niklas Luhmann's social systems perspective and comments on his theory of communication. The perspective is extended to analyse the concept of exchange in the context of marketing. The social systems perspective illuminates the aspect of marketing exchanges as a power struggle to imbue goods and services with meaning. The autho...